Today’s post is a little different. I recently shared this blog post on my personal blog (one that keeps our friends and family up to date on all of the shenanigans we get into as well as a lot of dog photos) because my job now is a mystery to most people in my life. I don’t know how many times someone has asked me “so….(long pause) what is it that you do exactly?”
Maybe people assume I do nothing but sit and watch re-runs of Teen Mom or maybe they think I sleep until noon every day, but I can assure you that is certainly not the case.
I figured this might be of interest to my audience here, as some of you may not know what a social media strategist does all day long. I hope this peek into my day informs you a little more of what it’s like to be a small business owner working in the social media industry.
This is a question I’m sure many of us receive often. “What do you do?” I’d dare to say it’s one of the first questions you ask someone when you first meet them.
Before, it was an easy question for me to answer because I had a “normal” job. I would say, “I work at __________ and I do ____________.” Fill in the blank, easy peasy.
Now, that’s not the case.
Let me rewind a bit to give the background as to how I got to where I am.
Three and a half years ago Ryan and I got on the debt paying train. We essentially drank the Dave Ramsey kool-aid and took it on full force. One of the reasons that kept us going was just the thought of us living like no one else and not having any sort of debt whatsoever (full disclosure, this will probably change once we buy a home because we are by no means going to pay all cash for our first house).
Another reason was to afford me the possibility of working for myself one day.
For reasons unknown to me, I’ve had it in the back of my mind to one day be my own boss. Maybe it’s from listening to entrepreneur podcasts, maybe it’s my past experiences at old jobs, or maybe I was inherently born with a desire to pave my own way…I don’t know the reason but I know it’s been nagging at me for a while now.
So when Ryan got the job opportunity down here in Dallas, it became a reality a lot sooner than I originally thought. I’m sure if we would have stayed in Milwaukee, I would have never just up and quit my job, but somehow moving across the country gave me the courage to finally try and see if I could make this work.
Oooookay. Now that you have the background story, let’s get back to the title of this post: What in the heck do I do all day?
I’ll admit, when I would read articles or listen to entrepreneur podcasts and they would say that being your own boss is not for the faint of heart and that it is a LOT of work, I kind of rolled my eyes.
I mean, how hard could it be? You can do whatever you want, whenever you want, right?
While yes, I can spend the day in my pajamas and take a class at the gym in the middle of the day…it’s not that glamourous.
And it IS a lot of freaking work. Like, I have never worked this hard in my life.
Here’s the thing: We moved to a brand new city, where we didn’t know anyone. Where I have no connections or much knowledge of how to be a small business owner.
To say the first few months were hard is an understatement.
I had no idea how to structure my day. I had a million project ideas. I needed to build a website from scratch (because uh, I did not want to spend money on a professional right now). I also needed to figure out simple things of moving to a new city…like knowing my way around the grocery store.
It was a lot. And Ryan was gone a lot for work, which was expected but was still lonely at times. Thank God for Murphy (our dog), he at least gave some sort of structure to my day.
Annnnnyways. The first few months were rough and hard to navigate, but I finally found my groove in January. I gave myself some yearly goals, and broke them down into monthly goals so I could have a chance of actually achieving my yearly goals.
I started going to MeetUps and meeting other small business owners.
I started networking online.
I consistently blogged on my business website.
I started submitting proposals to potential clients.
And it started clicking. I started actually getting clients. Like, real people and businesses that pay me to do what I love doing. Whaaaat?!
So I’ve typed over 600 words and I still haven’t answered the initial question of what I do. Well, it’s not the easy fill in the blank answers I used to be able to say, so here it goes. On any given day, I could be doing the following:
I primarily work with other small businesses/entrepreneurs who need help in managing their social media accounts or creating a social media strategy for their business, so if you know any Etsy shop owners, local restaurants…any type of small business that needs social media or marketing help, send them my way!
So…as you can see, the question of “What do you do?” isn’t as easy to answer in one sentence. Because in reality, I do everything.
This is a pretty accurate description of what goes on in my head during any given day:
Though it has many ups and downs, and is certainly the hardest thing I’ve ever done so far in my life, I wouldn’t have it any other way.
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