Twitter lists. One of the most under-utilized tools, in my opinion. A Twitter list is a list timeline that only includes the tweets from people included on the list.
Twitter lists can be public or private. Anyone can follow and see your public lists, only you can see your own private lists.
First, go to your Twitter profile and click on your image in the right hand corner, select lists.
You will then see two types of lists. 1) Ones you’ve subscribed to (either ones you have created or public lists you have followed and 2) Public lists people have added you to.
Creating a new list is easy.
First, click “create new list.”
Then the above box will pop up. Insert your list name, an optional description, and whether it’s public or private and you’re ready to go!
If you want to add someone to a list, all you need to do is go to their profile, and click the little gear button next to the follow button on the right. Then you click add or remove from lists, and select the list you would like to add them to. Easy peasy!
Now that we’ve covered how to create a Twitter list, let’s get to how small business can use them!
As a small business, you have the luxury of being able to connect one-on-one to your customers. Creating a potential customer list can help you get ideas for what types of products and services they are looking for. In addition to that, you can also help answer their questions on Twitter, keeping you at the top of their minds when they start to look for someone in your industry.
The biggest place I find potential customers to add to my list is Twitter Chats. After a Twitter chat is over, I scroll through the hashtag and place anyone on my private potential customer list, so I can keep up with their tweets and help when I can.
If you’re a location-based business, this is a list you’ll want to have. Search out local businesses that you can partner with, that you admire, or that you’ve worked with in the past.
You’ll need to keep up with what’s going on in your area, so having a local business list will help immensely. It can also help keep you informed of events going on in your city that you might be interested in attending.Discover how your #smallbiz can use Twitter lists to boost your brand! Click To Tweet
One of my favorite lists: your biggest fans! These are the people that share your blog posts, retweet your tweets, favorite your posts. This list is crucial to have because you want to take care of your biggest fans, don’t you?
Giving special attention to your biggest fans on Twitter will make them feel appreciated, which in turn will make them share your business even more than they already do.
These are your brand ambassadors, your “ride or die” fans that will support you no matter what, so treat them right!
Having a private competitor Twitter list is a great way to keep tabs on your competitors, without spending a ton of time looking at each of their websites and taking notes.
Viewing your competitor’s tweets isn’t a way to compare yourself, but to get inspiration and remain updated in your industry.
Another one of my favorites. Don’t know what to tweet about? Head to your resources list and share helpful articles! Having this list will help you streamline your social media scheduling, giving you more time to focus on your business.
Schedule out time each week to find resources outside of your blog to share on Twitter, and use this Twitter list to help you streamline the process even more.
If you go to events for your business, or if there are events in your industry, event Twitter lists are a perfect way to keep track.
Many events have a specific hashtag they encourage attendees to use throughout the event.
After the event is over, go through the hashtag and add people that used the hashtag to your event Twitter list. It’s a great way to “meet” people online that you maybe didn’t have a chance to meet in person at the event.
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