Hey hey there Human Connection listeners! We are deep into November which means the holidays are almost here which means a new year is coming up SOON!
You may have already started thinking about your 2020 goals for your business and I want to walk you through creating your 2020 publicity plan.
Now first, let me dismiss some common myths and explain to why you need a publicity plan for 2020.
Let me ask you this: is one of your 2020 goals any of the following?
Then you NEED a publicity plan!
In today’s episode, you’ll find out how to create your 2020 publicity plan that will help you in increasing your reach, revenue and impact.
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Thanks so much for tuning in. See ya next week!
For any of you fellow entrepreneurs out there, I know the struggle of knowing the right things to invest in for your business.
Should I invest in that paid mastermind?
Can I hire a Virtual Assistant to help me?
Is it time for me to go that conference?
And while I obviously have a bias to investing in PR (I am a PR strategist ya know 😉) I realize that not every entrepreneur out there is at a point in their business where it makes sense to invest in done-for-you PR services.
In today’s blog post I’d like to share all the ways you can do PR on a budget.
Everything mentioned in this post is either 1) completely free to do or 2) very minimal cost compared to investing in a done-for-you PR strategist.
I think everyone can benefit from using PR as a strategy to grow their business so you have no excuse to not implement these tips!
Despite it being totally worth it to invest in a publicist for your business, you can in fact, put together your PR strategy with a little help from yours truly 🙂
Here’s how to start putting together your own strategy:
I help you grow through all of this in my free beginner’s guide workbook. Click the box below to download a copy for yourself!
HARO, stands for Help a Reporter Out, is a great free resource everyone should be signed up for, especially if you’re focusing on landing press opportunities.
HARO is an online service that connects journalists and bloggers with sources for the articles and stories they are writing about. Anyone can sign up and pitch themselves (or pitch clients like I do). It’s awesome because these are stories that are already being written.
HARO sends three emails per weekday (morning, afternoon, evening – yes, it’s a lot!) filled with journalists looking for sources for upcoming stories they are writing.
The categories that HARO covers are:
You can check out this blog post I did about how to start using it!
Almost no matter what industries you’re in there is one PR platform that I recommend to nearly everyone I’ve ever worked with.
It takes the least amount of effort, it has the quickest turnaround and turns brand new people into raving fans…what is it?
There is a podcast out there for just about every niche topic known to mankind.
There are more than 700,000 active podcasts out there and they need excellent guests like you.
You can check out this blog post for more on how to pitch yourself to podcasts.
PR is all about building authentic relationships (more on that here!) and is something that every business owner should really focus on as their building their empire.
For one, building relationships with others is free, and we are talking about PR on a budget, aren’t we?!
You can find people on Instagram or Twitter to connect with (I’m partial to Instagram!) if you want to find people online.
Or you can connect locally by going to free local Meetups in your area.
And for two, relationships will always serve you. It’s rare that I’ve met someone in my life that I’ve said “dang, I wish I never would have met them.”
You should go into building relationships with other people not trying to “get something out of it.” People know when you’re being sleazy and self-serving. It’s not a good look and you shouldn’t do it.
My freelance writer friend Alli and I did a workshop all about how to cultivate authentic relationships with journalists, check it out if you’re interested!
Boomerang is a free Google Chrome extension that you can install that allows you to schedule emails in advance. This helps remove some of the “fear” of pitching as you can schedule the email to go out in the future.
You can always unschedule them before they go out, but I find most of the time when I schedule an email I forget about it and promptly move on. It’s almost like having an assistant do the emailing for you, except it’s free!
It also allows you to “boomerang” emails back to you so you can know if a pitch hasn’t been replied to. Pretty neat, right? And perfect for PR on a budget!