We’ve already discussed where to start when you have zero time for social media, but where do you go once you’ve started? Setting up systems helps you streamline your social media scheduling leaving you with more time for focusing on your small business.
By streamlining your social media, you won’t have that dreaded feeling that comes when you think about social media and how you aren’t doing “enough.” Use these tips and you’ll be on your way to less stress and more success!
Making social media a habit is one of the best ways to help you streamlining your process.
Think about it. You get up every morning and brush your teeth, right? The reason why you don’t even second guess brushing your teeth (besides the whole hygiene thing!) is because it was made a habit for you since you were a small kid. You were taught to brush your teeth every morning when you wake up.
It’s the same mindset for social media. You need to make it a consistent habit to be able to see results and eventually streamline it.
Pick the same time of day each day to focus only on social media. Nothing else. It’s tempting to want to do 10 different tasks at once, but that way of thinking is slowing you down and making you even less productive.
As a small business, you don’t need to be on every single platform from the beginning. Choose the one or two where you know your audience is, and master those. Once it is made a habit, you will find that it’s much easier to do the task, which in turn you will end up spending less time completing it.
If This Then That, better known as IFTTT, is an amazing web-based service that sets up “recipes” that creates a chain of events to happen.
For example, you can set up a recipe to share a new blog post automatically to your Facebook page. Or automatically pin your Instagram pictures to a particular Pinterest board.
These are just two examples, there are many other already curated recipes set up for you, or you can create your own.
Creating templates is an easy way to streamline your social media maintenance. I suggest creating a template for each social network (as they have varying suggested sizes).
If you don’t have a designer or photoshop, Canva is a great free tool that has pre-loaded templates appropriate for each platform.
You are able to upload your logo, change it to your brand colors, use pre-loaded backgrounds…it’s amazing. Once you create a template, you can just copy it when you want to make a new post.Streamline your #socialmedia scheduling with this free checklist from @brittneyllynn! Click To Tweet
Using a social media scheduling tool is the quickest way to streamline your social media posts. There are many programs out there, but here are the ones I use and recommend.
Buffer is an easy to use tool where you can connect the following accounts to schedule:
I currently only use it to schedule tweets but it is such a time saver. You are able to select pre-set times for your scheduled tweets to go out, so you can capitalize when it’s best for your account to post.
I currently use the free version of Buffer, so if I want to schedule more than ten updates, I start scheduling Twitter updates in Hootsuite. Hootsuite also allows you to connect your Facebook page, LinkedIn, Google Plus, and Instagram (though it doesn’t technically automatically schedule your post, you still have to click to approve it to go through).
Hootsuite is also nice to look at multiple different streams at one glance.