Spring Cleaning For Your Social Media Platforms

Spring Cleaning For Your Social Media Platforms | It's that time again...time for spring cleaning! Your social media platforms also need some cleanin' up. Check out this blog post (with a free checklist, yahoo!) for spring cleaning for your social media accounts.

Spring is coming (hold on Northern folks!) and it’s time to clean up those social media platforms! You do spring cleaning for your house, so why wouldn’t you do spring cleaning for your social media platforms?

Taking a bit of time every 3-4 months to clean up your social platforms and make any updates relieves the pressure of having to make larger updates in the future. With social media making updates what seems like every other day, it’s a good idea to stay on top of these.

Social media spring cleaning!

Screen shot 2016 09 11 at 11.26.06 am

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Spring Cleaning For Your Social Media Profiles (checklist included!)

Overall

  • Review your social media strategy: make sure it’s in line with your business goals
  • Review all of the social platforms you currently use: How are they doing? Have they improved, stayed the same, or went downhill in engagement? Can you pinpoint why?
  • Review any new social platforms that have come out. Do you have the space to add any new platforms in? Does it make sense for your business?
  • Are there any social platforms that you are currently using that you should stop using?
  • Make sure all social media profiles listed on your website/blog
  • Update your passwords (yes, you should continuously update these!)

Facebook

  • Update your cover photo and/or profile photo
  • Update your featured video
  • Unfollow any pages that aren’t relevant anymore to your business
  • Join any new relevant Facebook groups
  • Leave any Facebook groups that aren’t giving you any return
  • Edit/update your profile description
  • Make sure your contact information is correct
  • Add any company milestones
  • Check which apps have permission to your Facebook page, remove any that are no longer in use

Twitter

  • Update your profile cover photo and/or profile photo
  • Unfollow any profiles that aren’t relevant anymore to your business
  • Follow new profiles relevant to your business (including potential clients/customers!)
  • Edit/update your profile description
  • Clean up your Twitter lists
  • Audit your followers (see the percentage of real vs. fake followers)
  • Find and schedule two new Twitter chats to participate in
  • Adjust your notification settings (you don’t need an email for every single thing happening on Twitter!)
Download this spring cleaning for your #socialmedia checklist from @brittneyllynn! Click To Tweet

Pinterest

  • Unfollow any profiles/boards that aren’t relevant to your business
  • Join two new group boards
  • Update any board cover photos
  • Pin any blog posts you may have previously missed pinning
  • Follow any new relevant profiles/boards
  • Edit/update your profile description
  • Make sure your all blog photos have an alt text description
  • Review your board descriptions, make updates as needed

Instagram

  • Update your profile photo
  • Make any updates to your description/link in your bio
  • Unfollow any profiles that aren’t relevant anymore to your business
  • Create and/or update your list of on brand hashtags you use for photos you upload
  • Follow any new profiles that are relevant to your business (including your potential clients!)
  • Clean up your fake followers

LinkedIn

  • Update your summary/skills with any new information
  • Ask for a recommendation from someone you’ve recently worked with
  • Write a recommendation for someone you’ve recently worked with
  • Add any new relevant connections
  • Leave and/or join any irrelevant/relevant groups
  • Add new media to your profile (videos, presentations, documents, links)
  • Update any publications you have written or been featured in
  • Add new certifications you have obtained
Question: How do you spring clean your social media accounts?

Social media spring cleaning!

Screen shot 2016 09 11 at 11.26.06 am

Get the checklist now!

Note: By entering your name and email address you will be signing up for my email newsletter. You can unsubscribe at any time.

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