There comes a time as a small business where you get to a point where you no longer have time to manage your social media accounts. And that’s a great thing to happen because that means business is booming!
Once you’re ready to outsource your social media, what should you look for? How do you know it’s the right person?
There are many people out there that promote themselves as “social media gurus/ninjas/experts” that just plain don’t have a true understanding of social media. In today’s post, we dive into what you should look for when you’re ready to take the leap and have someone else manage your social media.
One of the most important things to look for when you’re ready to outsource your social media accounts is experience. More importantly, what kind of experience.
If your second cousin Suzy says she can handle your Twitter account, but her only experience is using her personal account, she might not be the right person to handle your social media accounts.
I encourage people to work with individuals who have had experience either working with clients before, or have worked in some sort of professional environment. Social media marketers learn a lot from working in a professional environment, so this is great experience to look for when you’re ready to outsource.
Looking at their social media profiles will give you an idea of not only how fresh they keep their own profiles, but how they treat the people that they follow.
Does it look like they have engaging conversations with people, or are they a robot spewing out information?
What type of language do they use? Is it appropriate for your business or not?
You can also gain an understanding of their personality and what they care about by looking at the types of content they share on their social platforms.
Once you are interviewing, ask how flexible they are. By no means do social media marketers need to work all hours of the night, but you want to know if they will be there for your business if you have an upcoming launch of a new product.
A huge part of being a great social media marketer is being flexible so if they aren’t flexible, move on to another candidate.
This may or may not matter, but it’s an important question to remember. Even if they are scheduling content for you in your timezone, if they are in a timezone that is halfway around the world, it may be difficult to communicate effectively with them, especially if you have an urgent request or question.Learn what you should look for when you're ready to outsource your #socialmedia management via @brittneyllynn Click To Tweet
Make sure you are clear with what goals you have for your social media platforms. Whether it’s to grow the number of followers, to increasing engagement, to converting more followers into purchasers, there needs to be a mutual understanding of what the goals are so they know what they are being measured against.
Not only does this person need to know the colors and fonts you use, but they also need to have a clear understanding of who your company is, what the mission and purpose are, what the company stands for (and doesn’t stand for). This person you are hiring is a team member of your business, so they need to know everything about the company to be able to represent you appropriately.
If you reach out to someone to initially get information about their social media services, and they take two weeks to respond back, you probably don’t want to use that individual.
Social media is fast-paced and always moving, so you need to have someone that responds in a timely manner. This doesn’t mean they should be responding to you all hours of the night (they need a break too!) but they should be prompt in their response time.
A trial period is a great way to get to know each other and see if the relationship will be a good fit. Start by giving them a small social media project (Facebook ad campaign, two weeks worth of social media posts, etc) and see how they do.
A great social media consultant will understand that you might not fully be ready to hand over the reigns of your social media platforms and that it takes time to grow your relationship.
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