Think of the parts of your life that are consistent. Perhaps you consistently work out or maybe you are a consistent reader. Those tasks may seem easy to you, because you do them day in, day out.
What if social media could become one of those tasks that you just do, without thinking about it? Without dreading the feeling of having to create content, share a photo on Instagram, or send out a tweet?
To truly start seeing success on social media, your small business will need to have a consistent presence. As they say, consistency breeds success, and don’t you want to be successful on social media?
Being consistent may seem like it takes a lot of work and that you would feel even more stressed because you are sharing more content, but that is certainly not the case.
Being consistent allowed me the freedom of knowing exactly what to expect of myself each week with social media. This led me to feel less stressed and more in control because I knew the steps I needed to take each week to be consistent on my platforms.
My followers across all platforms increased significantly once I was more consistent on social media. For example, my Twitter and Pinterest accounts grew a combined 53% over the last four months because I made it a goal to set a routine for sharing content on both platforms.
People can recognize if you consistently update your accounts with new content, and they will begin to have an understanding of what to expect from your account. This makes you more reliable in your follower’s eyes and will increase your number of followers, which leads to increased reach of your content.
Once people see that you are active on your accounts, they will be less afraid to actually reach out to you to comment on your posts or share your content with others. People want to share content with their followers that they know is reliable and if they see you consistently sharing awesome content, they will become more comfortable with commenting and sharing.@BrittneyLLynn covers why you need to be consistent on #socialmedia Click To Tweet
One of the reasons you are on social media as a small business in the first place is to connect with more customers. Showing that you can be consistent with social media not only shares your products on a routine basis, but it also shows you are stable.
People want to buy from stable, steady people. They want to know that you will deliver with what you say you will, whether it be a product or a service you provide.
An additional benefit of being consistent is that you will continuously be promoting your products or services on your platforms. This will constantly be driving traffic back to your website.
If you’re anything like me, I connect with a business not only because of what the business offers, but more so who the people are behind the business.
Showing up regularly on your social platforms will make it known to your followers that you’re here to stay. Building an engaged following takes time, but over the course of that time, you will slowly develop a deep connection with your followers.
They will tell you exactly what the want/don’t want, what they like/don’t like, and will be your biggest fans if you frequently show up and participate on your social platforms.
I’m assuming everyone reading this post brushes their teeth, right? You probably brush your teeth to upkeep personal hygiene but you also do it because it’s part of your routine. You’ve been brushing your teeth since you were a child because your parents helped make it a routine for you.
The same goes for social media for your business. We are all creature of habit so we do a lot of the same things day in, day out. If you make social media a part of your daily routine, you are more likely to actually do it (and maybe even enjoy it!).
There is a comfort in having a routine. You know exactly what to expect because you’ve done the same thing every day.
It’s easy to brush your teeth, because you’ve been doing it every day of your life. Social media can also become easier if you make it a part of your daily routine.
Question: What keeps you from being consistent on your social media platforms?
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