Guest bio: Caffeine addict, yoga lover, blog strategist. Corinne helps others find their freedom from the trial and error of being successful online. Her goal is to help others get over the frustration of not knowing what to do, and help them find their own best strategies for growth. Join her free Facebook group, the Blog Building Lab, where you can connect with other bloggers, get support and boost your blog.
Close to 2/3 of all Americans are on social media. It’s about the same for the global population.
That’s a lot of people on social sites.
So it should come as no surprise that more and more businesses are jumping on social media to market their business, their products and services and their brand.
Unfortunately, not all businesses are using social media effectively. In fact, some of their mistakes could be costing them customers and sales. Here are the top 10 mistakes businesses are making on social media today.
Top 10 Mistakes Businesses Make on Social Media
#1 Not having a plan
Many businesses know they have to be on social media, and throw up accounts without really knowing their goal. A good social media marketing plan should be a summary of everything you hope to accomplish by using social media. Maybe you want more exposure for your business. Or maybe you want to bring attention to your products.
The plan should also include where you’d like your account to be; how many followers, how engaged they are. Figuring out your goals will help you determine what steps you need to take to get there.
#2 Not posting often
In order to grow your social media accounts and get more followers, you need to be active on social media. Consumers often turn to social media to find out more about a business. If your account is not active, customers may think you’re business isn’t active … and take their money elsewhere.
This doesn’t necessarily mean you need to be on at all hours. But you should be updating your content at least a few times a day to remain active and relevant.
#3 Not committing long term
Like most marketing tactics, social media isn’t an overnight thing. You aren’t going to grow your social accounts overnight, and you aren’t going to drive consistent traffic right away.
Unfortunately, some businesses try their hand at social media for a while, don’t see any benefits, and quit. This is a huge mistake. The more they post, the more benefits they will start to see. An easy solution? Commit to social media. Make it a part of your marketing plan. It doesn’t have to take a lot of time each day, but if you’re consistent, you will start to see big results.
#4 Not sharing other people’s stuff
Social media is first and foremost, social. While it’s a great way to bring attention to your own blog posts and announcements, but you should also be sharing content other than your own.
When it comes to social media, follow the 80/20 rule: 80% of the time, share other stuff. This can include other blog posts, industry news, images, quotes. The rest of the time, feel free to share your own posts, news and announcements to bring attention to your own brand.
#5 Not using captivating images
Images grab attention and draw people in. If your business isn’t using eye-catching images in your social media feeds, you could be missing chances to get even more followers. Also having images, but ones that are poor quality can make your profile come off as unprofessional.
You can easily remedy this by simply making sure you are sharing images and videos, and making sure they are high-quality. Whether you share images you find around the web, or snapshots of your own products, choose images that are clear and attention-grabbing.Are you making any of these 10 mistakes on #socialmedia? Find out if you are from @corinnekerston & @BrittneyLLynn Click To Tweet
#6 Not replying to customer questions
Many customers come to social media to follow businesses, but they also come to interact with them. Many times, customers will leave a question or a concern on a business profile. And unfortunately, many businesses tend to ignore these comments, or if they do respond, they are taking way too long to do it.
A super easy fix for this? Monitor your profiles often and respond to any comments or questions. This is especially important if a customer leaves a negative comment; you want to address it and fix the situation right away. You should also engage and respond to positive comments. It helps make you more approachable and relatable. Which brings us to number 7 …
#7 Not being engaging
You can continue sharing your blog posts, industry news and all that, but customers wants to get to know the real you behind the business. This is why not being engaging is a huge mistake.
Respond to comments, pose questions, like comments others leave on your profile. Showing your customers the real you helps build trust, one thing you need to build a thriving business.
Post schedulers like Buffer, Hootsuite, or MeetEdgar are great tools. They allow you to always be online and sharing, even when you can’t always be on and sharing. But businesses start to get into trouble when they begin to rely too much on these tools. Accounts begin to look very robotic, perhaps even spammy.
If you are going to use an automation tool, use it sparingly and make sure you personally get online and respond and engage with your followers.
#9 Over posting
On the other hand, when businesses don’t automate some of their posts, they sometimes tend to over post. If they can only get online sporadically, they think they should post anything and everything when they get the chance. This leaves them with an account that gets extremely full at one point, clogging up their followers’ feeds. Not good.
Instead, preschedule some posts and try to actively log in a few times throughout the day. This doesn’t mean you have to spend hours each time you log in. A few minutes spent on replying, liking and commenting throughout the day will make a world of difference.
#10 Not being on social media
With all the mistakes mentioned here, perhaps not being on social media at all is one of the worst.
The best thing to do is to create a profile, and post every now and then. It’s not difficult, nor is it super time-consuming. The key is to be consistent.
So many people are on social media, and they are constantly searching for businesses. If your business isn’t correctly utilizing social media, you could be losing out on a ton of business. Get on social media and make sure you’re not making any of these 10 mistakes, and you can continue to grow your audience and your business.
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