Welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of Brand Merry!

Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal – creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.

We go in depth talking about storytelling and how it’s key to standing out as a business owner. Michelle has a workshop on the topic of storytelling coming up on March 2, 2021 which you can sign up for right here!

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Show notes

In today’s episode, you’ll find out:

• Why storytelling is important and how it creates that human connection we all crave
• Where to start when you’re just getting started with storytelling and how to get better at it
• What 2020 taught us about transparency as business owners
• How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!)
• How to separate your emotions from business decisions

Resources mentioned during the episode

• Sign up for Michelle’s workshop on storytelling happening on March 3rd
• Learn more about our monthly subscription, Curated Connections
• Check out Michelle’s personal website
• Check out the Brand Merry website
• Follow Michelle on Instagram
• Follow Michelle on Facebook
• Answer the Public
• Keywords Everywhere

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Thanks so much for tuning in. See ya next week!