Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

This week we have email marketing strategist Meera Kothand on the podcast!

Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100

Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter.

During our conversation, we chat all about email marketing (obvi!).

I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can’t wait for you guys to tune in!

Alright, now let’s get into this week’s episode!

Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

Show notes

In today’s episode, you’ll find out:

  • How to get better at delivering emails your audiences wants to read and takes action on
  • The biggest mistake people make when writing their nurture emails
  • The best types of lead magnets & lead magnet ideas specifically for service providers
  • What you’re doing wrong with your newsletters
  • How to make sales emails less salesy
  • Whether or not you should use Deadline Funnel

Resources mentioned during the episode

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Thanks so much for tuning in. See ya next week!

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