Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands

Welcome back to another episode of the Human Connection podcast and today’s interview is with Matt Barnett of Bonjoro! If you aren’t familiar, Bonjoro is a program that allows you to use personalized videos within emails to create a direct, human connection with your people (y’all know I’m all about that human connection!). 

Before we dive into the interview, I have one quick request! I don’t do this often but I would love it if you have been a listener for a while to leave a rating and review of the podcast on the Apple Podcasts app. Fellow podcasters know how great it is to receive feedback about their podcasts and your reviews can help me make the show even better! 

Final note before we dive in: Next week’s solo episode will be the LAST of 2020! We are taking a holiday break Dec 15-Jan 11 for some R&R. Our first 2021 episode will go live on January 12.

Alright, let’s get into today’s interview with Matt!

Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands

Show notes

In today’s episode, you’ll find out:

  • How the idea of Bonjoro began
  • Why videos work in terms of engaging with new leads and customers
  • Why trustworthiness matters in today’s society as marketers and brands
  • The importance of personalization in cold outreach
  • How businesses in e-commerce and even fundraising can use an app like Bonjoro to connect more personally with their audience
  • The common mistakes people make when using personalized video as outreach efforts

Resources mentioned during the episode

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