Clearly I’m a huge fan of using social media to grow your business (hello, I’m a social media strategist!) but where you can really make an impact is growing your email list.
Increasing your social media following is great, but if tomorrow Instagram decides to start charging you to get in front of your followers what are you going to do? Facebook already doesn’t show your content to all of your followers, and you never know when the other social platforms might follow suit.
But your email list. That’s where the magic happens. You have control of your email list. People have given you permission to go directly into their coveted inbox. It’s an honor to be one of the few selected to be allowed in someone’s email inbox .
I’ve discussed on a guest blog post how to increase your email subscribers through social media, but today’s post is a little different. There are ways to integrate your email marketing and social media so they flow together seamlessly. Let’s get to it!
P.S. You should join my email list if you haven’t already!
4 Ways To Integrate Your Email Marketing & Social Media
Email opt-ins on each social platform
There should be a place on each of your social media platforms that drives traffic to sign up for your email list. It is essential to be in your bio, but you can also make specific social updates to drive traffic to your email list as well. Let’s first cover bios.
Facebook has a nice little call-to-action box where you can send people directly to your email list sign up page. There are other call-to-action buttons (shop now, contact us, book now, etc), but I like using the sign up now button the most.
Make sure to directly link to your email list sign up page, as most people actually only link it to their website!
In my Twitter bio, I explain who I help and link directly to my resource library. This is great for anyone new that stumbles upon by Twitter profile and wants to immediately sign up for my email list. I also almost always have a tweet pinned to the top of my profile (see below) that is either directing people to my email list or specific to a product launch I am promoting.
Megan Weaver, who is a local photographer in Dallas, gives a great description of who she works with, but she also features a free offering that bloggers would be interested in. This is one way to sign up for her email list and it’s great that she’s driving traffic from her Instagram bio.
Melyssa explains exactly who she helps but also drives traffic to sign up for her email list. Since it is a free library of resources, people will be more likely to sign up for it because it is enticing and useful.
Did you know that you can upload your email list to Facebook and Twitter and advertise on those platforms to those people? See, most of the time, when someone signs up for your email list, they are most likely using the same email address they use to log into their personal social media platforms.
Facebook and Twitter matches these email addresses with the list you upload, and then gives you a list of people that you can advertise.
You aren’t able to pick out individuals, so there is no privacy issue here. Just really targeted advertising, which is awesome for you brand!
Another bonus, uploading your email list and advertising to those people on social media tends to be cheaper than advertising to complete strangers. This is because this group of people if already familiar with your brand (since they had signed up for your email list) making them a warmer lead than others.Use these 4 tips from @BrittneyLLynn to integrate your #emailmarketing and #socialmedia! Click To Tweet
Give a reason for your subscribers to share your content on social media
Word of mouth is still one of the most powerful ways to market your business. This is why people love reading reviews of products on Amazon before they purchase (or is that just me? 😊). People like hearing what other people recommend, so you need to give a reason for your subscribers to share your content with their friends. One of the easiest ways is to get them to share on social media!
You can do this multiple ways, but here is one way I’m going to start to try:
Click to Tweets
Sometimes, people need to be told what to do. I don’t mean that in a bossy way, but sometimes you just need a nudge to get someone to take action.
Using a Click to Tweet in your email essentially takes the work off of the email subscriber. They don’t have to come up with way to share your content, you’ve already pre-populated a way for them to share your content, making it easy for them to do.
Cross post small bits of email content to social media
Many people think you have to create unique content across all social media platforms, blog, and email newsletter and while you don’t want to copy everything verbatim, you can cross post — if you’re smart about it.
Your email list is where you want people to go right? These people are your biggest fans, allowing you into their email inbox. Thus, they should be receiving some of your best content in those email newsletters.
But you can take bits and pieces from your email newsletter topics, and share them on social media. Then, to entice followers to sign up, you can simply say, “if you want to learn more about XYZ, sign up for my email newsletter where I share ABC!”
You aren’t copying and pasting the same content you share in your email newsletter to your social media followers, you are re-purposing portions of your content to fit into whatever social media platform you may be sharing to.
Question: How do you integrate your email marketing and social media?
Get access to my resource library!
Free checklists, ebooks, workbooks, and more!
Note: By entering your name and email address you will be signing up for my email newsletter. You can unsubscribe at any time.