Before I work with any new client, whether it’s a retainer client or intensive, I have them fill out an in-depth assessment so I can learn more about their business.
One of the questions I ask is “What are the topics you can speak on and what do you want to become known for?” and I use this as a guiding principle when I’m creating their topics of discussion.
For each client, we have at least 5-7 topics outlined that
1) they want to be known for and
2) is in line with one of their products or services (some of my clients have 20-30 topics, but let’s start small!).
This allows me to pick and choose the topic that makes the most sense for where I’m pitching, which leads to a much higher probability that a journalist or podcast host will select that topic to interview about.
But how do you figure out what topics YOU can pitch yourself on?
That’s what I’ll be helping you do in this post!
How to Figure Out What Topics to Pitch Yourself On
Here are a few questions to ask yourself:
1. What products or services do you want to lead people into?
This is KEY to figuring out before you start pitching yourself, otherwise your press opportunities won’t lead to actual conversions.
What product, service, or free opt-in do you want to lead people to the most right now? What is going to move the needle the most for your business?
Once you have that decided you can move to question 2.
2. What are topics that are related to your products or services that you can speak confidently on?
I’ll give you some examples of my clients:
Client #1 – Productivity expert: She can speak on productivity in the workplace, time management, goal setting, prioritizing, etc.
Client #2 – Financial coach: She can speak on getting out of debt, budgeting, talking to your kids about money, etc.
Client #3 – Student loan expert: He can speak on refinancing your student loans, Public Service Loan Forgiveness, high-borrower student loan debt pay off strategies, etc.
Each of these topics they speak on lead directly into products or services they offer.
3. What makes your brand different from your competitors?
Here’s where we can get really specific on why someone should choose to interview you over another person offering a similar product or service.
What is it about your background/story that makes you unique?
How are your products or services different from your competitors?
What life experiences have you had that led you to offer this product or service?
Answering these three questions will give you a great start on narrowing in on the topics of discussion you can pitch yourself for.
You can use these topics to pitch yourself for podcast interviews, getting quoted as an expert, landing editorial features and more!
I want to know: what topics do you want to become known for? I’d love to hear from you!
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