Help a Reporter Out, also known as HARO, is a great tool to use when you want to start pitching yourself for press opportunities.
Through using HARO, I’ve landed clients on:
Whether you’re just starting to pitch yourself or you’re an experienced pro, HARO is an awesome (free!) tool to help you start landing media mentions. This beginner’s guide to using HARO will set you up for success when you’re pitching!
HARO stands for Help a Reporter Out and is freemium email subscription service that connects you with journalists who are looking for sources for stories they are writing.
There is a free version and a paid version of the service. I prefer using the free version.
HARO sends three emails per week day (morning, afternoon, evening – yes, it’s a lot!) filled with journalists looking for sources for upcoming stories they are writing.
The categories that HARO covers are:
Each journalist request has:
Here is an example:
Once you find one that is a fit for your expertise, follow all of the requirements needed to submit.
They are pretty strict about this, so make sure to double-check yourself before sending off.
They are also pretty strict about the deadlines (you will receive a bounce-back email if you submit after the deadline) so try to answer promptly to increase your chances of getting featured!Check out this beginner's guide to using HARO from PR strategist @brittneyllynn! Click To Tweet
Consider joining The PR Prompt, my monthly subscription where you receive a weekly PR prompt to implement for yourself. We give tips on pitching yourself to podcasts, crafting your message, getting over the fear of pitching, and even how to use HARO!
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