Often I hear rumblings of how hard it is to be consistent on social media because it’s all too overwhelming. While that may be true, it’s also true that getting consistent on social media can help grow your business exponentially.
P.S. I have a free email course that helps you be more consistent and save time on social media, if you’re feeling overwhelmed with social media!
Today’s post features the reasons why you need to make social media a priority for your business and how it can help increases sales. Whether your selling products or services, being consistent on social media can bring you a steady stream of visitors to your website which can turn into more sales for your business.
Regularly posting on social media will not only increase your follower count, but it will also increase the viewers on your website.
By regularly showing up on social media, you show that you are reliable. You didn’t just open a social media account because you were told to and then never posted an update. You took the time to determine your “why” for social media and made a plan for the type of content you’re going to share.
Need help with creating a social media strategy? Check out this post.
Many people will choose to work with your business because of the person behind the business, not just what the business can provide for them. People want to work with people that they know they can count on and that are reliable. Consistently showing up on social media is your way of saying “I do what I say I will do, no matter what.”
Here’s the honest truth: You have to promote your business to be able to get sales. No one else is going to do it for you (unless, of course, you hire someone to take on that task).
Long gone are the days of “build it and they will come.” You need to consistently promote your brand, otherwise you will be quickly forgotten. People do not see every single piece of content you promote on your social platforms, so you need to consistently promote yourself and your business on social media to get traction.
You never know who is arriving on your social platforms for the first time, so make sure any newcomer understands exactly what you do and who you help.
Many other businesses will drop the ball and say that social media takes too much time. By being consistent on social media, you will be at the top of your customer’s mind, beating out the other businesses that didn’t devote any time to a social strategy.
Regularly posting updates on social media will help boost your authority in your industry. People will slowly begin to rely on you as the go-to person in your industry when they have a request for your products or services.
Did you know that it takes an average of at least seven times a person will need to see your business before they will make a purchase? When they are ready to make a purchase, you want to make sure your the business at the top of their mind.@BrittneyLLynn explains why getting consistent on #socialmedia is not only important, but crucial to your business growth. Click To Tweet
One complaint I hear from small business owners is that they feel overwhelmed with having to create new content for each platform all the time. Creating brand new content for each platform is not necessary though! Re-purpose your old, evergreen content on social media and you will remain relevant while also sharing new content.
Use your social platforms to promote your products or services in a unique way. Take a blog post you published a while ago and do a Periscope about it. Regularly send out tweets promoting evergreen blog posts. Pin older (but still relevant) blog posts to Pinterest. Use the content you already have to drive traffic from social media to your website.
Routinely responding to comments on your social platforms will prove that you genuinely care and listen to your audience. The more you engage with your audience, the better understanding you will have of exactly what they want and how your business can provide for them.
The increased loyalty this will provide will grow your business exponentially. These raving fans will continue to purchase your services and products, and better yet, will become your brand ambassadors which is the biggest compliment of all.
Even though we live in a digital age, most everyone purchases items or services because of word-of-mouth recommendations. How awesome would it be to consistently get sales because of your biggest fans recommending your services? Pretty awesome, I think.
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