My Formula For Not Getting Overwhelmed With Social Media

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

Note: Krista Rae & I will be hosting a free webinar on Sunday, May 22nd at 1pm CST about exploding your social media growth. We’re also doing free blog & social media reviews, so grab your spot now! We’ve love to see you there. 

One of the most common stressors I hear from small business owners about social media is how overwhelming it is to continually be posting great content.

From finding high-quality content to share, to creating shareable images, to writing the content…it can be a lot to juggle, especially when you are running a one-woman/man shop.

Over the years of working in social media though, I’ve come up with systems for stressing less with social media. It can take a while to implement these tips, but once you do it can be business (and life) changing.

My Formula For Not Getting Overwhelmed with Social Media

I made it a routine

Every week, I have a certain day and time that I dedicate specifically for social media maintenance and scheduling.

My routine is every Monday and Friday I schedule my content. This includes using a mixture of Hootsuite, Buffer, BoardBooster {affiliate link} to schedule my content across Twitter, Instagram, and Pinterest.

Every day in the morning and evening, I set aside a short amount of time to respond back to any comments that come in on any of my platforms.

Having this dedicated time helps me focus on one thing at a time, leaving me free the rest of the week to work on client projects or promoting my own business.

Your routine may look different. Find a schedule that works for you and your business and stick with that.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I have systems set in place

As I mentioned earlier, I use several programs that I use to schedule content. I also have resources I use to gather relevant 3rd party content to share on my social networks as well.

This combination of systems helps me accomplish my social scheduling in a very quick manner.

I use Feedly to organize any content I would want to share on my platforms. All you have to do is log in the RSS feeds from websites that share content relevant to your audience. In my time that I schedule content, I am also quickly reading these 3rd party articles to share on my social platforms.

I took it one profile at a time

When I first launched my business, I wasn’t on every platform.

Yup, a social media strategist wasn’t on every social media platform.

Say whaaaat?!

It’s true. And I deliberately did it that way too. When I first launched, I mainly focused on Pinterest and Twitter. I knew that starting a brand new business at the same time of starting brand new social media accounts that I would feel totally overwhelmed. So I took my own advice and wasn’t on every platform.

I currently am still not on every platform. As you may notice, I don’t have a Facebook page. I currently use Facebook on an individual level, connecting with other business owners in Facebook groups. Will it stay this way forever? Who knows. I can always add in a Facebook page later, when I have the time and capacity to create content for that platform.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I focus on only one platform at a time

When I’m creating content for any of my social media platforms, I strictly only focus on that platforms. If I’m scheduling tweets, that’s the only thing I’m doing.

If I’m creating images for Instagram, you bet your booty I’m only doing that (plus maybe listening to this song on repeat).

It can be easy to get distracted these days but I really try to focus on one thing at a time. I’ve realized that if I focus on one platform at a time, it doesn’t take me nearly as long as I initially think it should to get the task done. Reading the book The One Thing by Gary Keller also helped me focus on one task at a time.

Totally stressed about #socialmedia? Check out @BrittneyLLynn's formula for not getting overwhelmed. Click To Tweet

I take it day by day

Some days are busier than others. That’s true no matter what industry you’re in. On days that I know will be super busy, I don’t plan much social scheduling or content creation because I know I don’t have the time.

Taking it one day at a time helps me remember that my social platforms won’t fall apart in a 24 hour period. Because of the systems I have set in place, everything is able to run more smoothly so I can take a few days away from social media.

I don’t focus on the numbers

Having a large following is great but if your followers aren’t engaged it doesn’t really mean much.

Once a month I record my numbers for each social media platform, so I can see how much my audience grew month over month, but besides that I don’t focus at all on the numbers.

I’d much rather have a small, core group of people who are very engaged, than a huge audience that never comments or shares my posts.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I’m not on social media all day

Yep, as a social media strategist even I’m not on social media all day. It can be easy to fall into the deep hole of status updates and DIY pins but I try to limit my time spent on social media.

Much of my work is actually creating the strategy behind the social content. Also, a lot of my content creation is built in other programs (mainly spreadsheets) that I can later use or upload into the schedulers I have.

I try to only be on social media in the time blocks that I’ve set aside. Of course there are times when I get sucked in, but I try to limit it each week.

I remind myself I’m connecting with other people, just like me

Many time people forget why their business is on social media in the first place. You’re on social media because you want to be social with your audience. People want to be accepted and loved by other people, and when I remind myself of that, it makes it easier for me to craft updates.

I think of how I would want a brand or business to connect with me on a personal level, and then craft my content based on that.

This means I share a bit of my personal side on Instagram, that I tweet about not only business and social media advice, but engage with other small business owners just as friends.

I talk like I would in person

It’s easy to talk about your business in person, isn’t it? There’s something about the connection with another human being that makes it much easier to talk about your passion for you small business than it is to write it out.

Any time I’m creating content for social media, I try to think about how I would actually say it in person. I imagine speaking directly with another person, and how I would share this blog post or this product that I have. Talking like myself makes it less overwhelming to create content, because it’s just like talking to a friend.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I don’t compare myself to others

You can play the comparison game all day long, but it doesn’t get you anywhere. If you spent all the time you do comparing yourself to everyone else to actually something productive for your business, it would make a huge impact.

It’s easy to continue to strive to do better, and we all should try to do better, but don’t compare yourself to someone else’s step 10, when you’re only at step 5. It takes time to grow an engaged social media presence.

Question: How do you stress less with social media?

 

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