Everybody talks about how you need to “create a social media strategy” for your business, but what does that actually mean?
Simply put, a social media strategy is defining the “why” behind your social networks. Why are you using Twitter? How does pinning to Pinterest build your business goals? You get the idea.
Creating a social media strategy doesn’t have to be difficult or take months and months to figure out. Today, I share how exactly to create a social media strategy that will work for any type of small business.
Your why is the most important aspect of your social media strategy. If you take anything away from this blog post, please let it be to not just be on social media because somebody told you to.
That is not a good reason to be on social media and you will most likely end up failing.
Questions you need to answer to define your why:
After deciding on your why, you’ll need to then think about how you want your business represented. This is an important step because it helps you define your brand for your customer. Customers like reliable products and businesses, they like to know what to expect whenever they come to your store or come to your website. Deciding how you will handle unhappy customers, what type of personality your business has, and the values your brand stands for helps customers know upfront if they want to interact with your business.
Questions to answer to decide who you want to be:
Okay so you know your why, and you know how you what your business represented, next up is doing your research. This task might take a little longer than the other two, depending on how big or little your niche is.
Questions to answer regarding research:
Now is when we can finally decide on which social platforms make sense for our business.
Review the answers to the questions above to determine which platforms you should be on.
If most of your competitors are on them, that’s a sign you should probably be on them too. But make sure the platforms you choose line up with your business goals.
What’s most important to factor is where your audience spends time. Logically, you want to be on the platforms where your audience spends time the most. For some businesses, that may be Instagram, for others it might be Twitter. Doing the research should give you a clear picture of where you should spend your time promoting your business on social media.
Questions to answer to decide your social platforms:
Whew, we are moving right along aren’t we?! Once you’ve decided on the social platforms you will be using for your business, you’ll need to decide what type of content you will share. This will make it easier for you in the future when you are thinking about what to post on your accounts.
Questions to answer regarding content:
Once you’ve got a grip on the type of content you’ll share, you can then make a social media editorial calendar and automate your posts.
Questions to answer regarding automation and scheduling:
You gotta make sure everything you’re doing on social media is worth the time, right? You should be continuously evaluating your social media strategy, testing what resonates with your audience and what doesn’t. Social media is always changing so it’s important to assess what you’re doing because you want to make the most out of the time you’re spending.
Questions to answer regarding social media measurement:
Phew, we covered A LOT in this post. This may seem like a lot of work you don’t necessarily have time to complete. Let me help by setting up a consultation call with me so we can discuss your business goals and get your business recognized on social media!