From Stress to Success is my online course that helps you to streamline your social media while growing your followers in an authentic way. Click to learn more about the course!

Announcing >> From Stress To Success: Social Media Masterclass

From Stress to Success is my online course that helps you to streamline your social media while growing your followers in an authentic way. Click to learn more about the course!

Note: Krista Rae & I will be hosting a free webinar on Sunday, May 22nd at 1pm CST about exploding your social media growth. We’re also doing free blog & social media reviews, so grab your spot now! We’ve love to see you there.

I’m revealing a big project today, that I’ve been working on for the past few months and I am oh so excited to share!

If you are on my email list, or follow me on Twitter, Instagram, or Periscope, you may already know, but I have been puttin’ in the grind on building my first online course, From Stress To Success: Social Media Masterclass. Launch day is coming on Monday, May 23 and I’m basically over here like:

via GIPHY

I wanted to spend today covering the details of the course, who it’s for and answer any of your questions you may have about the course.

Announcing >> From Stress To Success: Social Media Masterclass

What is From Stress To Success

A few months ago, I started asking small business owners what is the ONE thing they struggle with the most regarding social media.

In so many words, nearly everyone had the same response: I’m overwhelmed and I don’t have enough time.

As a small business owner myself, I totally understand that sentiment. With new social platforms coming out what seems like every other day, it can feel like you’re being tugged in a million different directions.

I realize that you only have so much time to dedicate to social media, so I wanted to create a course that helps guide you through how to become more effective and efficient with your social platforms, while also being your authentic self.

While some businesses can certainly survive without social media, I think it’s hard for a business to thrive without some form of social media.

So that’s what this course is all about: taking you from feeling stressed about social media to feeling successful.

From Stress to Success is my online course that helps you to streamline your social media while growing your followers in an authentic way. Pre-sale happening now!

Who is From Stress To Success For?

This course was designed for small business owners and/or entrepreneurs/solopreneurs that know social media is important for growing their business, but feel overwhelmed with how to balance it all.

If one of the following describes you, I encourage you to consider enrolling:

  • You want to learn how to use social media strategically for your small business
  • You’re overwhelmed and stressed with social media and have no idea how to keep up with each platform
  • You’re wanting to grow your social media following because you know it’s an essential part of your business but your follower account barely grows
  • You’re a busy entrepreneur/solopreneur/small business owner and want to learn the best strategies that can be accomplished in as little time as possible

What is the cost of the course?

Currently, there is a pre-sale of the course for $47. The course officially launches on Monday, May 23, 2016 when you will be able to access the course material in its entirety.

The cost will rise to $89 on Thursday, May 26, 2016 at 8pm CST.

What are the course modules?

The course covers the following:

  • Module 1: Welcome + Overview
  • Module 2: Knowing your why + finding  your tribe
  • Module 3: Time blocking
  • Module 4: Finding high quality content
  • Module 5: Building ready made photo templates
  • Module 6: Content calendar templates
  • Module 7: Social scheduling tools
  • Module 8: Tracking your stats

Misc. Details

This is a self-paced course, so you are able to complete the modules as it fits into your individual schedule.

You will have lifetime access to the course, meaning you will be able to go back to it in the future, if you need to reference it again.

I hope this helps answer any questions you may have about the course and I hope you join me for the launch. I’ve put a lot of hard work into this course and I truly believe it will help transform how you use social media for your business. See you there!

From Stress to Success is my online course that helps you to streamline your social media while growing your followers in an authentic way. Pre-sale happening now!

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My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

My Formula For Not Getting Overwhelmed With Social Media

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

Note: Krista Rae & I will be hosting a free webinar on Sunday, May 22nd at 1pm CST about exploding your social media growth. We’re also doing free blog & social media reviews, so grab your spot now! We’ve love to see you there. 

One of the most common stressors I hear from small business owners about social media is how overwhelming it is to continually be posting great content.

From finding high-quality content to share, to creating shareable images, to writing the content…it can be a lot to juggle, especially when you are running a one-woman/man shop.

Over the years of working in social media though, I’ve come up with systems for stressing less with social media. It can take a while to implement these tips, but once you do it can be business (and life) changing.

My Formula For Not Getting Overwhelmed with Social Media

I made it a routine

Every week, I have a certain day and time that I dedicate specifically for social media maintenance and scheduling.

My routine is every Monday and Friday I schedule my content. This includes using a mixture of Hootsuite, Buffer, BoardBooster {affiliate link} to schedule my content across Twitter, Instagram, and Pinterest.

Every day in the morning and evening, I set aside a short amount of time to respond back to any comments that come in on any of my platforms.

Having this dedicated time helps me focus on one thing at a time, leaving me free the rest of the week to work on client projects or promoting my own business.

Your routine may look different. Find a schedule that works for you and your business and stick with that.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I have systems set in place

As I mentioned earlier, I use several programs that I use to schedule content. I also have resources I use to gather relevant 3rd party content to share on my social networks as well.

This combination of systems helps me accomplish my social scheduling in a very quick manner.

I use Feedly to organize any content I would want to share on my platforms. All you have to do is log in the RSS feeds from websites that share content relevant to your audience. In my time that I schedule content, I am also quickly reading these 3rd party articles to share on my social platforms.

I took it one profile at a time

When I first launched my business, I wasn’t on every platform.

Yup, a social media strategist wasn’t on every social media platform.

Say whaaaat?!

It’s true. And I deliberately did it that way too. When I first launched, I mainly focused on Pinterest and Twitter. I knew that starting a brand new business at the same time of starting brand new social media accounts that I would feel totally overwhelmed. So I took my own advice and wasn’t on every platform.

I currently am still not on every platform. As you may notice, I don’t have a Facebook page. I currently use Facebook on an individual level, connecting with other business owners in Facebook groups. Will it stay this way forever? Who knows. I can always add in a Facebook page later, when I have the time and capacity to create content for that platform.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I focus on only one platform at a time

When I’m creating content for any of my social media platforms, I strictly only focus on that platforms. If I’m scheduling tweets, that’s the only thing I’m doing.

If I’m creating images for Instagram, you bet your booty I’m only doing that (plus maybe listening to this song on repeat).

It can be easy to get distracted these days but I really try to focus on one thing at a time. I’ve realized that if I focus on one platform at a time, it doesn’t take me nearly as long as I initially think it should to get the task done. Reading the book The One Thing by Gary Keller also helped me focus on one task at a time.

Totally stressed about #socialmedia? Check out @BrittneyLLynn's formula for not getting overwhelmed. Click To Tweet

I take it day by day

Some days are busier than others. That’s true no matter what industry you’re in. On days that I know will be super busy, I don’t plan much social scheduling or content creation because I know I don’t have the time.

Taking it one day at a time helps me remember that my social platforms won’t fall apart in a 24 hour period. Because of the systems I have set in place, everything is able to run more smoothly so I can take a few days away from social media.

I don’t focus on the numbers

Having a large following is great but if your followers aren’t engaged it doesn’t really mean much.

Once a month I record my numbers for each social media platform, so I can see how much my audience grew month over month, but besides that I don’t focus at all on the numbers.

I’d much rather have a small, core group of people who are very engaged, than a huge audience that never comments or shares my posts.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I’m not on social media all day

Yep, as a social media strategist even I’m not on social media all day. It can be easy to fall into the deep hole of status updates and DIY pins but I try to limit my time spent on social media.

Much of my work is actually creating the strategy behind the social content. Also, a lot of my content creation is built in other programs (mainly spreadsheets) that I can later use or upload into the schedulers I have.

I try to only be on social media in the time blocks that I’ve set aside. Of course there are times when I get sucked in, but I try to limit it each week.

I remind myself I’m connecting with other people, just like me

Many time people forget why their business is on social media in the first place. You’re on social media because you want to be social with your audience. People want to be accepted and loved by other people, and when I remind myself of that, it makes it easier for me to craft updates.

I think of how I would want a brand or business to connect with me on a personal level, and then craft my content based on that.

This means I share a bit of my personal side on Instagram, that I tweet about not only business and social media advice, but engage with other small business owners just as friends.

I talk like I would in person

It’s easy to talk about your business in person, isn’t it? There’s something about the connection with another human being that makes it much easier to talk about your passion for you small business than it is to write it out.

Any time I’m creating content for social media, I try to think about how I would actually say it in person. I imagine speaking directly with another person, and how I would share this blog post or this product that I have. Talking like myself makes it less overwhelming to create content, because it’s just like talking to a friend.

My Formula For Not Getting Overwhelmed With Social Media | Social media can be totally stressful, right? With so many platforms and so much content creation, it can be draining. Click to read my formula for not getting overwhelmed with social media and start to see your business explode.

I don’t compare myself to others

You can play the comparison game all day long, but it doesn’t get you anywhere. If you spent all the time you do comparing yourself to everyone else to actually something productive for your business, it would make a huge impact.

It’s easy to continue to strive to do better, and we all should try to do better, but don’t compare yourself to someone else’s step 10, when you’re only at step 5. It takes time to grow an engaged social media presence.

Question: How do you stress less with social media?

 

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Why You Need To Be More Consistent On Social Media | It's time to stop making excuses. Click to learn why you need to be more consistent on social media for your business.

Why You Need To Be More Consistent On Social Media

Why You Need To Be More Consistent On Social Media | It's time to stop making excuses. Click to learn why you need to be more consistent on social media for your business.

Think of the parts of your life that are consistent. Perhaps you consistently work out or maybe you are a consistent reader. Those tasks may seem easy to you, because you do them day in, day out.

What if social media could become one of those tasks that you just do, without thinking about it? Without dreading the feeling of having to create content, share a photo on Instagram, or send out a tweet?

To truly start seeing success on social media, your small business will need to have a consistent presence. As they say, consistency breeds success, and don’t you want to be successful on social media?

Why You Need To Be More Consistent On Social Media

You will feel less stressed

Being consistent may seem like it takes a lot of work and that you would feel even more stressed because you are sharing more content, but that is certainly not the case.

Being consistent allowed me the freedom of knowing exactly what to expect of myself each week with social media. This led me to feel less stressed and more in control because I knew the steps I needed to take each week to be consistent on my platforms.

Why You Need To Be More Consistent On Social Media | It's time to stop making excuses. Click to learn why you need to be more consistent on social media for your business.

Your followers will increase significantly

My followers across all platforms increased significantly once I was more consistent on social media. For example, my Twitter and Pinterest accounts grew a combined 53% over the last four months because I made it a goal to set a routine for sharing content on both platforms.

People can recognize if you consistently update your accounts with new content, and they will begin to have an understanding of what to expect from your account. This makes you more reliable in your follower’s eyes and will increase your number of followers, which leads to increased reach of your content.

You will see more engagement on your platforms

Once people see that you are active on your accounts, they will be less afraid to actually reach out to you to comment on your posts or share your content with others. People want to share content with their followers that they know is reliable and if they see you consistently sharing awesome content, they will become more comfortable with commenting and sharing.

@BrittneyLLynn covers why you need to be consistent on #socialmedia Click To Tweet
Why You Need To Be More Consistent On Social Media | It's time to stop making excuses. Click to learn why you need to be more consistent on social media for your business.

You will earn more money

One of the reasons you are on social media as a small business in the first place is to connect with more customers. Showing that you can be consistent with social media not only shares your products on a routine basis, but it also shows you are stable.

People want to buy from stable, steady people. They want to know that you will deliver with what you say you will, whether it be a product or a service you provide.

An additional benefit of being consistent is that you will continuously be promoting your products or services on your platforms. This will constantly be driving traffic back to your website.

You will develop deeper connections with your followers

If you’re anything like me, I connect with a business not only because of what the business offers, but more so who the people are behind the business.

Showing up regularly on your social platforms will make it known to your followers that you’re here to stay. Building an engaged following takes time, but over the course of that time, you will slowly develop a deep connection with your followers.

They will tell you exactly what the want/don’t want, what they like/don’t like, and will be your biggest fans if you frequently show up and participate on your social platforms.

Why You Need To Be More Consistent On Social Media | It's time to stop making excuses. Click to learn why you need to be more consistent on social media for your business.

You are more likely to do social media if it’s part of your routine

I’m assuming everyone reading this post brushes their teeth, right? You probably brush your teeth to upkeep personal hygiene but you also do it because it’s part of your routine. You’ve been brushing your teeth since you were a child because your parents helped make it a routine for you.

The same goes for social media for your business. We are all creature of habit so we do a lot of the same things day in, day out. If you make social media a part of your daily routine, you are more likely to actually do it (and maybe even enjoy it!).

There is a comfort in having a routine. You know exactly what to expect because you’ve done the same thing every day.

It’s easy to brush your teeth, because you’ve been doing it every day of your life. Social media can also become easier if you make it a part of your daily routine.

Question: What keeps you from being consistent on your social media platforms?

Why You Need To Be More Consistent On Social Media | It's time to stop making excuses. Click to learn why you need to be more consistent on social media for your business.

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Why Getting Consistent On Social Media Will Increase Your Sales | Getting consistent on social media is essential and crucial to your small business growth. Click to read the reasons on how getting consistent will increase your product or services sales.

Why Getting Consistent On Social Media Will Increase Your Sales

Why Getting Consistent On Social Media Will Increase Your Sales | Getting consistent on social media is essential and crucial to your small business growth. Click to read the reasons on how getting consistent will increase your product or services sales.

Often I hear rumblings of how hard it is to be consistent on social media because it’s all too overwhelming. While that may be true, it’s also true that getting consistent on social media can help grow your business exponentially.

P.S. I have a free email course that helps you be more consistent and save time on social media, if you’re feeling overwhelmed with social media!

Today’s post features the reasons why you need to make social media a priority for your business and how it can help increases sales. Whether your selling products or services, being consistent on social media can bring you a steady stream of visitors to your website which can turn into more sales for your business.

Why Getting Consistent on Social Media Will Increase Your Sales

You will be seen as reliable

Regularly posting on social media will not only increase your follower count, but it will also increase the viewers on your website.

By regularly showing up on social media, you show that you are reliable. You didn’t just open a social media account because you were told to and then never posted an update. You took the time to determine your “why” for social media and made a plan for the type of content you’re going to share.

Need help with creating a social media strategy? Check out this post

Many people will choose to work with your business because of the person behind the business, not just what the business can provide for them. People want to work with people that they know they can count on and that are reliable. Consistently showing up on social media is your way of saying “I do what I say I will do, no matter what.”

Why Getting Consistent On Social Media Will Increase Your Sales | Getting consistent on social media is essential and crucial to your small business growth. Click to read the reasons on how getting consistent will increase your product or services sales.

Your brand will consistently be promoted

Here’s the honest truth: You have to promote your business to be able to get sales. No one else is going to do it for you (unless, of course, you hire someone to take on that task).

Long gone are the days of “build it and they will come.” You need to consistently promote your brand, otherwise you will be quickly forgotten. People do not see every single piece of content you promote on your social platforms, so you need to consistently promote yourself and your business on social media to get traction.

You never know who is arriving on your social platforms for the first time, so make sure any newcomer understands exactly what you do and who you help.

Why Getting Consistent On Social Media Will Increase Your Sales | Getting consistent on social media is essential and crucial to your small business growth. Click to read the reasons on how getting consistent will increase your product or services sales.

Boost your authority in your industry

Many other businesses will drop the ball and say that social media takes too much time. By being consistent on social media, you will be at the top of your customer’s mind, beating out the other businesses that didn’t devote any time to a social strategy.

Regularly posting updates on social media will help boost your authority in your industry. People will slowly begin to rely on you as the go-to person in your industry when they have a request for your products or services.

Did you know that it takes an average of at least seven times a person will need to see your business before they will make a purchase? When they are ready to make a purchase, you want to make sure your the business at the top of their mind.

@BrittneyLLynn explains why getting consistent on #socialmedia is not only important, but crucial to your business growth. Click To Tweet

You can re-purpose evergreen content

One complaint I hear from small business owners is that they feel overwhelmed with having to create new content for each platform all the time. Creating brand new content for each platform is not necessary though! Re-purpose your old, evergreen content on social media and you will remain relevant while also sharing new content.

Use your social platforms to promote your products or services in a unique way. Take a blog post you published a while ago and do a Periscope about it. Regularly send out tweets promoting evergreen blog posts. Pin older (but still relevant) blog posts to Pinterest. Use the content you already have to drive traffic from social media to your website.

Why Getting Consistent On Social Media Will Increase Your Sales | Getting consistent on social media is essential and crucial to your small business growth. Click to read the reasons on how getting consistent will increase your product or services sales.

Increases customer loyalty and engagement

Routinely responding to comments on your social platforms will prove that you genuinely care and listen to your audience. The more you engage with your audience, the better understanding you will have of exactly what they want and how your business can provide for them.

The increased loyalty this will provide will grow your business exponentially. These raving fans will continue to purchase your services and products, and better yet, will become your brand ambassadors which is the biggest compliment of all.

Even though we live in a digital age, most everyone purchases items or services because of word-of-mouth recommendations. How awesome would it be to consistently get sales because of your biggest fans recommending your services? Pretty awesome, I think.

Question: Has your sales increased by using social media? If so, how?
Why Getting Consistent On Social Media Will Increase Your Sales | Getting consistent on social media is essential and crucial to your small business growth. Click to read the reasons on how getting consistent will increase your product or services sales.

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The Best Free Social Media WordPress Plugins | I've looked high and low and I've found the best FREE social media Wordpress plugins. That's right, FREE baby! Click to read the full list!

The Best Free Social Media WordPress Plugins

The Best Free Social Media WordPress Plugins | I've looked high and low and I've found the best FREE social media WordPress plugins. That's right, FREE baby! Click to read the full list!

As a small business owner, it can be difficult to slug through all of the information out there about plugins.

I have been trying and testing all kinds of free social media plugins to review and now I’m ready to share which ones are the best!

The Best Free Social Media WordPress Plugins

Shareaholic

The Best WordPress Social Media Plugins

The Sharaholic plugin gives users an easy way to integrate social share buttons at the end of each blog post (see the ‘sharing is caring!’ image above).

People need to be told what to do, so providing them with one click buttons to share your blog posts on their social networks is an easy way to get your content out in front of more people.

Sharaholic also has the option to share related content at the bottom of each of your posts, keep viewers on your site for longer (which is exactly what we want!).

Download here: https://wordpress.org/plugins/shareaholic/

The Best Free Social Media WordPress Plugins | I've looked high and low and I've found the best FREE social media WordPress plugins. That's right, FREE baby! Click to read the full list!

Simple Social Icons

Simple Social Icons is a one-use plugin but is nearly essential to any website.

This plugin allows you to insert social media icons into widgets on your WordPress website.

We've looked high and low and we've found the best FREE social media WordPress plugins. That's right, FREE baby!

As you can see, I’ve listed the social media profiles on the right side of my website that I currently use to promote my business. It’s as easy as adding in the social media links and hitting save!

Download here: https://wordpress.org/plugins/simple-social-icons/

The Best Free Social Media WordPress Plugins | I've looked high and low and I've found the best FREE social media WordPress plugins. That's right, FREE baby! Click to read the full list!

AddThis

The AddThis plugin is great for adding the social share buttons to your website, including blog posts. AddThis differs slightly from Sharaholic because it has the ability to add the social share buttons above your content and a social sidebar, in addition to adding the social share buttons below your content like Sharaholic does.

The Best Free Social Media WordPress Plugins

 

Download here: https://wordpress.org/plugins/addthis/

Better Click To Tweet

Let’s face it, people are lazy. Better Click To Tweet helps combat the laziness and gives people an easy two click option to tweet your blog post.

Here are the absolute BEST free #socialmedia #wordpress plugins to use for your site! Click To Tweet

Above is an example of what a “click to tweet” will look like once you activate the plugin. Creating this quick tweetable quotes make it so easy for people to share your content on Twitter.

Download here: https://wordpress.org/plugins/better-click-to-tweet/

The Best Free Social Media WordPress Plugins | I've looked high and low and I've found the best FREE social media WordPress plugins. That's right, FREE baby! Click to read the full list!

WP to Twitter

WP to Twitter helps automate some of the scheduling you do for sharing your blog posts to Twitter. Once it’s set up, any time you post a new blog post, a tweet is immediately sent out to your connected Twitter account about the new post.

The Best Free Social Media WordPress Plugins

This is how a tweet will look once you set up WP To Twitter. It will have the text (“New blog post is up!”), the title of your blog post (“How To Convert Facebook Followers to Customers”), and a shortened link (if you choose, you don’t have to use shortened link).

The first text is customizable to be whatever you want. There are also

Download here: https://wordpress.org/plugins/wp-to-twitter

One final note: Keep in mind that all of these are free. Which is great! There are a lot of really awesome paid plugins out there that are definitely worth the cost. Use free plugins until you outgrow those and then move on to paid versions for the best return.

Question: Which social media WordPress plugins are your favorite?
The Best Free Social Media WordPress Plugins | I've looked high and low and I've found the best FREE social media WordPress plugins. That's right, FREE baby! Click to read the full list!

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Spring Cleaning For Your Social Media Platforms | It's that time again...time for spring cleaning! Your social media platforms also need some cleanin' up. Check out this blog post (with a free checklist, yahoo!) for spring cleaning for your social media accounts.

Spring Cleaning For Your Social Media Platforms

Spring Cleaning For Your Social Media Platforms | It's that time again...time for spring cleaning! Your social media platforms also need some cleanin' up. Check out this blog post (with a free checklist, yahoo!) for spring cleaning for your social media accounts.

Spring is coming (hold on Northern folks!) and it’s time to clean up those social media platforms! You do spring cleaning for your house, so why wouldn’t you do spring cleaning for your social media platforms?

Taking a bit of time every 3-4 months to clean up your social platforms and make any updates relieves the pressure of having to make larger updates in the future. With social media making updates what seems like every other day, it’s a good idea to stay on top of these.

Social media spring cleaning!

Screen shot 2016 09 11 at 11.26.06 am

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Spring Cleaning For Your Social Media Profiles (checklist included!)

Overall

  • Review your social media strategy: make sure it’s in line with your business goals
  • Review all of the social platforms you currently use: How are they doing? Have they improved, stayed the same, or went downhill in engagement? Can you pinpoint why?
  • Review any new social platforms that have come out. Do you have the space to add any new platforms in? Does it make sense for your business?
  • Are there any social platforms that you are currently using that you should stop using?
  • Make sure all social media profiles listed on your website/blog
  • Update your passwords (yes, you should continuously update these!)

Facebook

  • Update your cover photo and/or profile photo
  • Update your featured video
  • Unfollow any pages that aren’t relevant anymore to your business
  • Join any new relevant Facebook groups
  • Leave any Facebook groups that aren’t giving you any return
  • Edit/update your profile description
  • Make sure your contact information is correct
  • Add any company milestones
  • Check which apps have permission to your Facebook page, remove any that are no longer in use

Twitter

  • Update your profile cover photo and/or profile photo
  • Unfollow any profiles that aren’t relevant anymore to your business
  • Follow new profiles relevant to your business (including potential clients/customers!)
  • Edit/update your profile description
  • Clean up your Twitter lists
  • Audit your followers (see the percentage of real vs. fake followers)
  • Find and schedule two new Twitter chats to participate in
  • Adjust your notification settings (you don’t need an email for every single thing happening on Twitter!)
Download this spring cleaning for your #socialmedia checklist from @brittneyllynn! Click To Tweet

Pinterest

  • Unfollow any profiles/boards that aren’t relevant to your business
  • Join two new group boards
  • Update any board cover photos
  • Pin any blog posts you may have previously missed pinning
  • Follow any new relevant profiles/boards
  • Edit/update your profile description
  • Make sure your all blog photos have an alt text description
  • Review your board descriptions, make updates as needed

Instagram

  • Update your profile photo
  • Make any updates to your description/link in your bio
  • Unfollow any profiles that aren’t relevant anymore to your business
  • Create and/or update your list of on brand hashtags you use for photos you upload
  • Follow any new profiles that are relevant to your business (including your potential clients!)
  • Clean up your fake followers

LinkedIn

  • Update your summary/skills with any new information
  • Ask for a recommendation from someone you’ve recently worked with
  • Write a recommendation for someone you’ve recently worked with
  • Add any new relevant connections
  • Leave and/or join any irrelevant/relevant groups
  • Add new media to your profile (videos, presentations, documents, links)
  • Update any publications you have written or been featured in
  • Add new certifications you have obtained
Question: How do you spring clean your social media accounts?

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What To Look For When You're Ready To Outsource Your Social Media | Ready to outsource your social media but not sure how to find the right person? This post details all of the things to think about before your outsource!

What To Look For When You’re Ready To Outsource Your Social Media

 

What To Look For When You're Ready To Outsource Your Social Media | Ready to outsource your social media but not sure how to find the right person? This post details all of the things to think about before your outsource!

There comes a time as a small business where you get to a point where you no longer have time to manage your social media accounts. And that’s a great thing to happen because that means business is booming!

Once you’re ready to outsource your social media, what should you look for? How do you know it’s the right person?

There are many people out there that promote themselves as “social media gurus/ninjas/experts” that just plain don’t have a true understanding of social media. In today’s post, we dive into what you should look for when you’re ready to take the leap and have someone else manage your social media.

What To Look For When You’re Ready To Outsource Your Social Media

Experience

One of the most important things to look for when you’re ready to outsource your social media accounts is experience. More importantly, what kind of experience.

If your second cousin Suzy says she can handle your Twitter account, but her only experience is using her personal account, she might not be the right person to handle your social media accounts.

I encourage people to work with individuals who have had experience either working with clients before, or have worked in some sort of professional environment. Social media marketers learn a lot from working in a professional environment, so this is great experience to look for when you’re ready to outsource.

What To Look For When You're Ready To Outsource Your Social Media | Ready to outsource your social media but not sure how to find the right person? This post details all of the things to think about before your outsource!

What do their social media profiles look like?

Looking at their social media profiles will give you an idea of not only how fresh they keep their own profiles, but how they treat the people that they follow.

Does it look like they have engaging conversations with people, or are they a robot spewing out information?

What type of language do they use? Is it appropriate for your business or not?

You can also gain an understanding of their personality and what they care about by looking at the types of content they share on their social platforms.

Are they flexible?

Once you are interviewing, ask how flexible they are. By no means do social media marketers need to work all hours of the night, but you want to know if they will be there for your business if you have an upcoming launch of a new product.

A huge part of being a great social media marketer is being flexible so if they aren’t flexible, move on to another candidate.

What time zone are they in?

This may or may not matter, but it’s an important question to remember. Even if they are scheduling content for you in your timezone, if they are in a timezone that is halfway around the world, it may be difficult to communicate effectively with them, especially if you have an urgent request or question.

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Discuss your goals for social media

Make sure you are clear with what goals you have for your social media platforms. Whether it’s to grow the number of followers, to increasing engagement, to converting more followers into purchasers, there needs to be a mutual understanding of what the goals are so they know what they are being measured against.

What To Look For When You're Ready To Outsource Your Social Media | Ready to outsource your social media but not sure how to find the right person? This post details all of the things to think about before your outsource!

Make sure they understand your brand and brand guidelines

If you don’t already have brand guidelines for your small business, you should. (P.S. here’s an extensive article on how to create your own brand guidelines).

Not only does this person need to know the colors and fonts you use, but they also need to have a clear understanding of who your company is, what the mission and purpose are, what the company stands for (and doesn’t stand for). This person you are hiring is a team member of your business, so they need to know everything about the company to be able to represent you appropriately.

What To Look For When You're Ready To Outsource Your Social Media | Ready to outsource your social media but not sure how to find the right person? This post details all of the things to think about before your outsource!

Responsiveness

If you reach out to someone to initially get information about their social media services, and they take two weeks to respond back, you probably don’t want to use that individual.

Social media is fast-paced and always moving, so you need to have someone that responds in a timely manner. This doesn’t mean they should be responding to you all hours of the night (they need a break too!) but they should be prompt in their response time.

Do a trial period

A trial period is a great way to get to know each other and see if the relationship will be a good fit. Start by giving them a small social media project (Facebook ad campaign, two weeks worth of social media posts, etc) and see how they do.

A great social media consultant will understand that you might not fully be ready to hand over the reigns of your social media platforms and that it takes time to grow your relationship.

Question: Are you ready to outsource your social media? 
What To Look For When You're Ready To Outsource Your Social Media | Ready to outsource your social media but not sure how to find the right person? This post details all of the things to think about before your outsource!

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Increasing Engagement Series: Facebook | Click to learn how to increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

Increasing Engagement Series: Facebook

 

Increasing Engagement Series: Facebook | Click to learn how to increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

Howdy! I’m back for another post for my Increasing Engagement Series, this time featuring Facebook!

I see a lot of complaints all over the internet about how Facebook is the worst social platform and how it’s impossible to get any sort of reach without paying for ads.

While Facebook has certainly changed its algorithm making it more difficult for your fans to see your posts unless you pay, there are free ways to at least help optimize your posts to get in front of a larger audience.

Keep in mind, Facebook could change tomorrow making this information obsolete, but this is currently what works in early 2016.

If changes do happen, I will try my best to update this page, or direct you to a blog post to keep you all informed.

Okay, here we go!

Related posts:

Increasing Engagement Series: Twitter

Increasing Engagement Series: Instagram

Increasing Engagement Series: Facebook

Upload native videos (do not link to Youtube!)

Video is on the rise, if you haven’t heard, and if you aren’t using some type of video format to promote your business, you will be left behind.

I know, I know. I don’t like how I sound on video either, but we’ve gotta do it. I have plans of launching a Q & A video series so if I can do it, you can do it.

Anyways, now that we are over the fact that we have to do some video, you need to upload videos directly to Facebook versus uploading to YouTube or Vimeo and then putting a link to your video on Facebook.

Facebook hasn’t outwardly admitted this, but they definitely do not put any preference on updates that are linking to YouTube. They want people to stay on the Facebook platform for as long as possible, so you need to upload your videos directly to Facebook for the most exposure.

Increasing Engagement Series: Facebook | Click to learn how to increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

Post to a specific audience (use audience segmentation!)

Did you know you can segment your status updates as a Page to only be seen by certain individuals of your audience? Many people don’t know about this option, but I think it’s a great tool.

Here’s how it works. If your page already has this featured turned on, it’s easy.

Increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

There should be a compass looking like object where you can select a specific audience to see a particular post.

You can either choose “Preferred Audiences” or “Audience Restrictions.”

Preferred audience:

A preferred audience lets you segment by interests. You can get very granular with your selections: segmenting by people interested in entertainment, weddings, fitness, shopping, sports, etc.

Increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

Audience restrictions:

Audience restrictions lets you segment using the following information:

  • Age
  • Gender
  • Location
  • Language

Increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

This could be great for bilingual pages, if you have an event in a particular city, a product geared specifically for men or women…the opportunities are endless.

Increasing Engagement Series: Facebook | Click to learn how to increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

Post at night

Why post when everyone is sleeping, that doesn’t make sense!

Oh, but it does. According to a recent finding from BuzzSumo, posting at night gives you more exposure to your audience because there is less competition to get into the newsfeed.

Think about it, everyone else posts during the day (including not only other pages but people updating their personal status updates too, which you are also competing with).

Take advantage of the downtime when everyone else is sleeping to post your content and watch engagement increase.

Post questions (with images!)

My dad has always said, “You never know until you ask” and even though he’s certainly not an expert at social media (don’t even get me started on the questions he asks me about it…) his comment is totally true.

You never really do know what your audience thinks until you ask.

Asking them questions about their opinion on something is one of the best ways to increase your engagement on Facebook.

Pairing it with an image is a match made in heaven, as pictures hold more weight in the Facebook algorithm than text.

Post on the weekends (especially Sundays!)

This suggestion goes along with posting at night. Overall, posts that go out over the weekend get more engagement than during the week.

It could be because more people have time to be on social media during the weekends, or that there is less competition from other businesses posting on social media during the weekend. Either way, posting on the weekends certainly won’t hurt.

Keep your descriptions short (0-50 characters!)

With people consuming so much information, they only have so much time to read updates. Reading your Facebook page’s update might not be high on their priorities, so you need to keep it short and sweet.

Send your Instagram posts to your Facebook page (Facebook loves Instagram!)

Why does Facebook love Instagram?  Well for one, Facebook owns Instagram.

And for two…well, that’s actually the real reason.

If you have a business Instagram profile, you should definitely be sending your Instagram photos to Facebook. Especially since it’s only a one tap task to complete, you have no excuse!

Increasing Engagement Series: Facebook | Click to learn how to increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

Crowdsource for answers (people like helping other people!)

Got something you’re struggling with in your business? Or even your personal life?

Ask your audience for help! People love helping other people out. Especially a small business they follow and care about.

Crowdsourcing for information not only will increase engagement on your Facebook page, but will also help humanize your small business, reminding the followers that you too are human and sometimes need a little guidance.

Here’s an example from Pat Flynn:

Increasing Engagement Series: Facebook

This post garnered 127 responses from Pat’s audience. 127 is a small number compared to his follower count, however think if you had 127 people in person giving their response. That’s A LOT of people, right?

Crowdsourcing for information helps your audience feel like they are genuinely helping you out, giving them a more emotional connection to you as a small business.

I hope you found some value in this post! Next time, we’ll be talking about Twitter!

Question: How do you increase engagement on your Facebook page?
Increasing Engagement Series: Facebook | Click to learn how to increase engagement on your Facebook page with these awesome tips! Oh, and did I mention these tips are all FREE?!

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Increasing Engagement Series: Instagram | Engagement with your audience is KEY to being successful on Instagram. Click to learn how to increase engagement on Instagram and keep your audience coming back for more.

Increasing Engagement Series: Instagram

 

Increasing Engagement Series: Instagram | Engagement with your audience is KEY to being successful on Instagram. Click to learn how to increase engagement on Instagram and keep your audience coming back for more.

Hello, hello! I’m so excited to bring you today’s 1st post in a new Increasing Engagement Series here on the blog! To me, the most important part of social media is engagement. It doesn’t matter if you have thousands of fans and followers if nobody is saying a word.

Especially as a small business, you want your audience engaging with you. Many people like and purchase products from small businesses because they are more personable and fun to interact with.

Engagement is key to being more personable on social media. I’ve rounded up my best tips for increasing engagement for each social platform and plan on sharing these posts in the upcoming weeks.

First up is Instagram!

Can I share a secret? Instagram is my favorite social media platform. You can follow my business account here.

One reason I love Instagram is the visual format.  As a visual learner, many times I can interpret an image I’m seeing much faster than I can reading an article. It also feels like a mini-blogging platform where you can be a little bit more personal than you can on other social platforms.

Alright, well I’ll stop my gushing about why Instagram is awesome and we’ll move on to the meat of this post, getting you more engagement!

Related posts:

Increasing Engagement Series: Facebook

Increasing Engagement Series: Twitter

Increasing Engagement Series: Instagram

Hashtags

Hashtags. If you’re a super celebrity then hashtags aren’t nearly as important to getting your images in front of new eyes. But I’m assuming no Kardashians are reading this post, so it’s probably safe to say your celebrity status isn’t going to get you the engagement you want.

But hey, that’s okay! Who wants to be super famous anyways?

Anyways, hashtags! Hashtags are a great way to get recognized by followers who wouldn’t have normally found you in the first place.

Search on Google for “your niche + Instagram hashtags” and I bet you there would be at least one article out there detailing popular hashtags in your niche. You can also check out this top hashtags list for ideas too.

If you want to be an ultra pro, add your hashtags as a comment on your on photo. Steph Gilbert does this with her Instagram posts:

Steph J Gilbert - Hashtag example

Why do people do this? One main reason is to help keep your picture description clean and clutter-free. Some people are turned off from your Instagram posts if you have 30 hashtags on the photo description. Adding the periods and then the hashtags let the followers who aren’t as into hashtags read your comment without seeing a zillion hashtags as well as let new followers find you.

Increasing Engagement Series: Instagram | Engagement with your audience is KEY to being successful on Instagram. Click to learn how to increase engagement on Instagram and keep your audience coming back for more.

Ask questions

One of the quickest ways to increase engagement? Ask a question! It sounds so simple, but people will respond to questions if they are asked.

People want to feel a part of the conversation and that you as a business owner care about what they think (as you should…they are your potential customers!). The key here is to make the question conversational. It doesn’t need to directly relate to your business or products, but it needs to feel like a question you would ask if you were speaking with a person, face-to-face.

Whitney English had a great example of how to use a question to get your community involved:

Whitney English - Questions Example

Whitney primarily sells planners, so while this Instagram post isn’t directly about her business, it shows some of her personality while asking her followers a genuine question.

Asking questions isn’t limited to the comments section either. Your visual image can also be used as a way to pose a question. This will grab the attention of those visual learners out there (hey, girl, hey!).

Get personal

Another reason why I love Instagram is that it doesn’t always have to be perfectly curated. Yes, there are plenty of accounts that only post the most perfect photos and that have a pristine looking account but what I love most is when someone shares a personal side to their business.

People need to remember that there is a person behind your small business. A real, live, hard working, caring person that only wants to serve their customers the best products. Giving them a reminder that “hey, I’m not just a faceless corporation trying to get rich” will help your customers make an emotional connection with you.

Nectar Collective - Get Personal Example

Melyssa Griffin recently posted this photo. She gets real and explains how she’s started to miss interacting with her followers on Instagram in a more natural way. Instagram doesn’t need to be all business all the time. In fact, I would suggest the opposite of that. People want to connect with other people, not brands.

Increasing Engagement Series: Instagram | Engagement with your audience is KEY to being successful on Instagram. Click to learn how to increase engagement on Instagram and keep your audience coming back for more.

Tell your followers what you want them to do (CTA)

Another “duh” suggestion but you wouldn’t believe how many people don’t do this (I can admit I’m one of them too!). Sometimes, people need to be told what to do. And I don’t mean in a “clean you room or else you’re grounded” way.

They need a call to action (CTA) from you so they know exactly what you want them to do. If you have a new product out, how are your followers supposed to know unless you tell them about it?

Nesha from Nesha Designs shares an upcoming webinar she has including driving people to sign up from the link in her Instagram bio. She could have easily not shared this on Instagram but why wouldn’t she? Her followers want to know when she’s doing webinars and selling products so they can be a part of them and use them.

Tell your followers exactly what you want them to do and they will follow.

Nesha Designs CTA Example

Be inspiring

People often look to Instagram to be inspired by an account. There are many ways to share inspiration, whether it be a quote, sharing a healthy recipe (if you’re a food blogger), or sharing your story.

Heather Crabtree recently shared this post and how can you not feel empowered by it? Giving those motivational mantras give your audience a boost in confidence, and most times they will share their own motivational message back to you!

Heather Crabtree - Inspiration Example

Take great pictures

Since Instagram is a visual platform, your pictures need to be on point. Here are some things to remember when choosing a photo to use for Instagram:

  • Lighter background photos do better than darker photos.
  • Remember the rule of thirds
  • Use apps such as Snapseed, VSCOcam, or Aviary to edit your photos.
  • Use natural light as much as possible
Increasing Engagement Series: Instagram | Engagement with your audience is KEY to being successful on Instagram. Click to learn how to increase engagement on Instagram and keep your audience coming back for more.

Post regularly

Some people have a very strict schedule of how often they post, and while I don’t think that’s absolutely necessary, you should have some sort of goal of how often you will post in a week. Once or twice a day is perfectly fine. If you’re posting more than once a day, space out the time between you post your other photos, so they aren’t all posting to your feed at once.

I hope this post was helpful! I can’t wait to share the other engagement series posts!

P.S. Don’t forget to follow me on Instagram!

Question: Do you like Instagram? Have you had success using Instagram for your business?
Increasing Engagement Series: Instagram | Engagement with your audience is KEY to being successful on Instagram. Click to learn how to increase engagement on Instagram and keep your audience coming back for more.

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How To Create A Social Media Strategy | Your all-inclusive guide on how to create a social media strategy for your small business. Click through to download the free workbook!

How To Create A Social Media Strategy (plus a free workbook!)

How To Create A Social Media Strategy | Your all-inclusive guide on how to create a social media strategy for your small business. Click through to download the free workbook!

Everybody talks about how you need to “create a social media strategy” for your business, but what does that actually mean?

Simply put, a social media strategy is defining the “why” behind your social networks. Why are you using Twitter? How does pinning to Pinterest build your business goals? You get the idea.

Creating a social media strategy doesn’t have to be difficult or take months and months to figure out. Today, I share how exactly to create a social media strategy that will work for any type of small business.

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How To Create A Social Media Strategy

Define your why

Your why is the most important aspect of your social media strategy. If you take anything away from this blog post, please let it be to not just be on social media because somebody told you to.

That is not a good reason to be on social media and you will most likely end up failing.

Questions you need to answer to define your why:

  1. What are my goals for each platform (increase sales? engage with customers? reach people outside of your target audience?)
  2. Why these goals?
  3. How are these goals tied to my overall business goals?

Decide who you want to be

After deciding on your why, you’ll need to then think about how you want your business represented. This is an important step because it helps you define your brand for your customer. Customers like reliable products and businesses, they like to know what to expect whenever they come to your store or come to your website. Deciding how you will handle unhappy customers, what type of personality your business has, and the values your brand stands for helps customers know upfront if they want to interact with your business.

Questions to answer to decide who you want to be:

  1. What voice do I want my business to have (playful, serious, fun, sarcastic, etc)?
  2. What kind of personality does your business have?
  3. What do you want your audience to think about your business?
  4. What makes your business memorable? What makes you stand out from the competition?
  5. What are you not about?
Learn how to create a social media strategy from @brittneyllynn! Free workbook included >> Click To Tweet

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Do Your Research

Okay so you know your why, and you know how you what your business represented, next up is doing your research. This task might take a little longer than the other two, depending on how big or little your niche is.

Questions to answer regarding research:

  1. Who is your audience demographic (age, gender, occupation, location, adjectives to describe them)
  2. Research where your audience spends time online (social networks, websites, forums)
  3. What is popular in your industry?
  4. What associations/trade shows/events are in your industry?

Decide on social platforms

Now is when we can finally decide on which social platforms make sense for our business.

Review the answers to the questions above to determine which platforms you should be on.

If most of your competitors are on them, that’s a sign you should probably be on them too. But make sure the platforms you choose line up with your business goals.

What’s most important to factor  is where your audience spends time. Logically, you want to be on the platforms where your audience spends time the most. For some businesses, that may be Instagram, for others it might be Twitter. Doing the research should give you a clear picture of where you should spend your time promoting your business on social media.

Questions to answer to decide your social platforms:

  1. Which social platforms does your audience primarily spend time?
  2. Where are your competitors?
  3. How much time do they spend on this platform?

Content

Whew, we are moving right along aren’t we?! Once you’ve decided on the social platforms you will be using for your business, you’ll need to decide what type of content you will share. This will make it easier for you in the future when you are thinking about what to post on your accounts.

Questions to answer regarding content:

  1. How many times a day/week do you plan to post?
  2. What type of content do you already have you can share? (company blog, photos, videos, testimonials, etc)
  3. What type of content outside of your company information do you plan on sharing? (industry leaders, niche magazines/websites, other blogs, etc)

Automation & scheduling

Once you’ve got a grip on the type of content you’ll share, you can then make a social media editorial calendar and automate your posts.

Automation programs I recommend are Buffer, Hootsuite, Edgar, BoardBooster (affiliate link).

Questions to answer regarding automation and scheduling:

  1. Do you want to use a free or paid tool? How much are you willing to spend?
  2. Do you want an all-in-one tool or are you willing to use several tools?
  3. How often will you schedule out content?
  4. How often will you research and find other content to share?

Measurement

You gotta make sure everything you’re doing on social media is worth the time, right? You should be continuously evaluating your social media strategy, testing what resonates with your audience and what doesn’t. Social media is always changing so it’s important to assess what you’re doing because you want to make the most out of the time you’re spending.

Questions to answer regarding social media measurement:

  1. What is the most important goal you want to accomplish through social media?
  2. How are you going to measure that goal?
  3. What are the parameters for measuring that goal?

Phew, we covered A LOT in this post. This may seem like a lot of work you don’t necessarily have time to complete. Let me help by setting up a consultation call with me so we can discuss your business goals and get your business recognized on social media!

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Question: What do you struggle with the most when creating a social media strategy?

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