Everybody is using different tools to manage their social media accounts. I can guarantee you that any business or brand out there is using some type of automation tools to help them maintain their social profiles.
But I also think many times people associate automation with sounds robotic, and that’s totally not the case.
The fact is, it’s nearly impossible to manually manage your social media and still have time to actually…you know, run your business.
I wanted to share the tools that help me manage my social media accounts as well as client accounts. Some are free, some are paid, all are awesome!
Buffer is now one of my favorite tools to use to schedule out content for my social media platforms.
I primarily use Buffer to schedule content for my Twitter and Instagram accounts.
I love Buffer for several reasons.
1) It makes for easy scheduling when I’m reading articles I want to share.
All y ou have to have is the Chrome extension installed for Buffer. Once you have this installed and you click on the Buffer button, this pops up:
Then you can schedule to whatever social platform you like. You can either add it to your queue that you have set up, share it next, or share it now.
You can also use the Power Scheduler feature if you use the paid version of Buffer.
This essentially means you can schedule the post to go out multiple times. This is a great tool to use for scheduling your own blog content to go out, as you want to make sure you are sharing your blog posts multiple times on Twitter.
Not everyone is seeing every single one of your tweets, so it’s okay to promote your stuff again!
All you have to do is click the Buffer button (pictured below).
And then schedule your post to go out!
3) A third reason I’m obsessed with Buffer is that you can see the analytics for each of your posts.
Below is a screenshot of my analytics for my Twitter account. As you can see, you can filter it by all of your recent posts, most popular and least popular.
Here is my analytics from my recent posts on Instagram.
This is great because you can see what types of content resonate with your audience, so you can create more posts like it in the future. You can also easily “Re-Buffer” content that you’ve already sent. This essentially schedules it again to go out. I use this occasionally for Twitter when I run out of time to input fresh content (hey! It happens!).
I wrote an entire post about why I love BoardBooster and how you can use it for your business but let’s chat about it again, shall we?
BoardBooster allows you to schedule out your pins to be “dripped” out to your feed, so you don’t have to manually pin 50 pins a day.
One feature that is ah-mazing is the Looping feature.
This lets you loop older pins that your audience maybe didn’t see the first time around. Remember, not everyone is seeing all of your tweets and certainly not everyone is seeing all of your pins.
If you’re looking to learn more about how to use BoardBooster for your business, I encourage you to check out my post.
First loves die hard, don’t they? Well, at least in scheduling tools for me 🙂
My first social media scheduling tool love was Hootsuite and I definitely still use it.
I use Hootsuite to monitor several different feeds for Twitter.
This is great for when I want to see my feeds all at once. I like the interface of all of my mentions being in one column, so I can quickly respond to anyone who tags me.Find out the tools you need to be using to manage your social media (so you don’t go crazy!) from @BrittneyLLynn Click To Tweet
Feedly! My favorite tool uh…ever. I wrote a gigantic post as well as created a tutorial video all about how to use Feedly to streamline your social media scheduling. It’s comprehensive and you should definitely check it out if you’re looking to save some time (aren’t we all!).
Feedly is my tool of choice that I use to aggregate all of the blogs I read and where I can directly schedule to my Buffer account, which I mentioned above.
Bet you didn’t see this one coming! But indeed this is not a typo. Spreadsheets are a powerful (free!) tool you can use to manage many aspects of your social media platforms.
Two ways I use spreadsheets:
I pre-write 5 different tweets for each of my blog posts. That way, when I go into Buffer to schedule out my tweets for the week, all I have to do is copy and paste.
Obviously if you use a system like Edgar this step isn’t necessary. But I realize there are many of you out there that aren’t in the market right now to spend that much on a marketing tool (me included!).
This is my way around that and it saves me hours of time.
I also log my social media analytics onto a spreadsheet at the beginning of each month. I like to track to see how far I’ve come and to set goals for myself.
I don’t get too stuck on the numbers though. A small following can still be a mighty following!
I use Canva to create all of my images for my blog and social media posts. I am thisclose to investing in Canva for Work which will save me so much time!
But for now, I essentially created a template for each of the social platforms I share graphics on.
Once you’ve created your template (or a couple of templates if you like variety!), it takes you literally minutes to create a new image to share.
This is a great tool to use if you’re not a graphic designer and/or don’t want to invest in Illustrator or Photoshop.
There are plenty of other tools out there that may be a better fit for your business. You need to take a look at your business and offerings and see what methods work for you and then give it your all!
Being a solopreneur business owner can be rough, wouldn’t you agree? If you truly want to have social media work for your solo business, you need to have a strategy. Otherwise, you’ll end up stressed out, unfocused, and overwhelmed with social media (and will most likely give up completely!)
In addition to being a solopreneur myself, many of the clients I work with are also solopreneur business owners. Using the strategy below for your business will help you have clarity, confidence, and focus for your social profiles and for your business.
Before we start building a social media strategy for your solopreneur business, we first need to identify the goals you have for your business.
Because ultimately, any and everything you do on social media should be supporting one of your goals for your business. Your goals for social media should never be to “have thousands of followers” or “earn thousands of dollars.”
Say one of your goals for your business is to increase your client load to two more clients. Your goals for social media should support you in getting two more clients.
This may mean creating posts that shares your services, featuring testimonials from happy clients, participating in Facebook groups to get your name out there, or participating in relevant Twitter chats where your target audience hangs out.
You don’t have to do all of these things and you can create ideas that are unique to your business. The important thing is that you make sure everything you share (your content plus 3rd party articles) are all supporting your business goals.
Once you know your goals for your solopreneur business, you’ll have a better understanding of what your goals should be for your social media platforms.
The next step is identifying your target audience and narrowing in on where they hang out the most.
What I find helpful is to write out a paragraph describing your target audience in detail. Give him or her a name and describe who they are, what they like, where they shop, what sites they visit, and what their values are.
Here is a great article that helps you create an audience avatar.
Using the information that you discover about your target audience and what resonates with them most will help you understand exactly what type of content they will want to read about, both on your blog and on your social platforms. This will help you also discover which platform they use the most.
From the previous step, you should have identified the platform that your target audience hangs out on the most. Whichever platform that may be, we’re going to focus solely on that platform.
Yes, you will be tempted to use the other platforms. Yes, you may feel uncomfortable with not posting regularly to one of your platforms but you know what…that’s OKAY. It will still be there when you’re ready to come back, I promise.
The point of doing this is so you can fully be present on the one platform. It’s time to be helpful, show up, and start working toward your goals.
Schedule time in your calendar every other day to commit to this platform (or plan ahead if you don’t think you can be there that often). Even if it’s just 10-15 minutes, do the work and commit. Over time you will start to see traction and all of your hard work will pay off.
The best out there are the best for a reason. There’s something about their posts that resonate with people. Observe what type of content they post (video, picture, text?), how often, and tone.
Does their content resonate with people because it’s informative? Or is it because it’s more personal?
Are they sharing primarily videos, photos, text or a mix of all three?
Now this isn’t to say you should copy exactly what they do, but more of an overall observance their content and why it resonates with their audience. You can then start to brainstorm ways you can share content that will resonate with your audience.
After observing what works for others, you’ll have an idea of the type of content you’ll want to share on your platforms.
You’ll want to define how often you are going to post as well as what type of content. Keep in mind how much time you can reasonably dedicate to doing these tasks because they will take some time if you’re running a solo business.
While you’re defining your content calendar, you might as well schedule the time during your work week that will do these tasks. I find batching tasks to be the most efficient way to complete these items.The complete guide on building a #socialmedia strategy for your #solopreneur business from @BrittneyLLynn! Click To Tweet
This may seem like an obvious suggestion, but you would be shocked to know how often I’ve worked with clients in the past who didn’t have a complete profile.
A running list for a complete profile includes:
Yes, you can get help from automation programs!
Some people think that automating parts of your business me and your business is less personal. If you set them up to sound like a robot, then you indeed will not come off as personable.
But it is possible to automate and sound like a normal human being, it’s all about how you set it up.
Programs I currently use, use for clients or have used in the past include:
Programs I haven’t used, but have heard great things about:
Automation is wonderful, but you will still need to devote some time to network on the different platforms. Some platforms aren’t built for much networking (i.e. Pinterest) but there are still ways to network on each of the platforms. Below are a few ideas to get you started.
I want to make sure to note that building your brand on social media will take time. It is rare for a business to suddenly explode on social media, especially these days. Don’t have expectations that overnight your profiles will skyrocket. Slow and steady wins the race.
Oh! And the best reminder —> Stop comparing yourself. To other business owners, to other businesses, to everyone and everything. Comparing will not get you anywhere and will not make you feel better. Stay in your lane and enjoy the ride.
If you haven’t heard, I love social media. I truly think it can help transform a small business. In fact, it’s a large part of how I grow my own business.
I asked 15 small business owners how social media has helped them grow their business and I can’t wait to share! There are a lot of goodies in here, so take notes!
Social media has been the catalyst of my personal brand and business. It allows me to directly connect with community members through my #createlounge Twitter chat and through personal Instagram updates. Whenever I launch a new product or service offering, I never have to feel like I’m going to launch to crickets because I have a supportive community on social media. Social media is absolutely worth the time investment, especially in the early stages of your business growth.Social media is absolutely worth the time investment, especially in the early stages via @kayla_hollatz @brittneyllynn Click To Tweet
Social media has helped grow my business in so many ways. Honestly, if I didn’t have social media I wouldn’t have a business.
Twitter, Facebook, and Pinterest have been the big game-changers for me. Twitter introduced me to my best friend and is responsible for forming my mastermind. I don’t want to think about where I’d be without those amazing ladies. Facebook groups have been helpful in building relationships, finding clients, and growing my traffic. Finding each group’s daily threads and participating regularly is a great way to make the most of the groups you’re in. And Pinterest has been my #1 traffic source from the day I started giving it the attention it deserved as a social media account.
If you’re looking to grow your business through social media, be sure to study up on how to best use each platform. I recommend focusing on one platform at a time until you get the hang of it and really key in on what works well and what your audience resonates with. It can be time-consuming, but it’s well worth it!I recommend focusing on 1 platform at a time until you get the hang of it via @heykristarae @brittneyllynn Click To Tweet
Social media is the number one factor that has helped me grow my business. Pinterest, along with other social media platforms, is where I get most of the traffic to my blog. And more traffic means a bigger platform, which means a growing business. Without social media my business wouldn’t be successful.More traffic means a bigger platform, which means a growing business via @natalierbacon @brittneyllynn Click To Tweet
I had achieved success on Pinterest for a past travel business, and ended up booking over 75% of my travel clients directly from Pinterest. So I knew how powerful it could be! But I didn’t know how well it would work for my current business. Well, I shouldn’t have doubted it! Pinterest allowed me to go from a “nobody” in my industry to being seen as an “expert” with knowledge worth sharing. There is no way I would have been able to build my email list to over 3,000 subscribers in under a year without the use of social media to help me get my message out!
A lot of people are on social media to get clients + sales. We’ll be honest, our regular social media posting has never gotten us a client — and we’re totally okay with that! What social media has done for our biz is that it allows us to connect with like-minded business owners. Having a place where we can openly share wins and struggles, while being supported by a community is essential to our ability to be boss day in and day out.Social media allows us to connect with like-minded business owners via @weare407 @brittneyllynn Click To Tweet
When I started Amy Howard Social, I had a super small social media following – like most do when starting out. In less than one year, I now have a combined social media following of over 12k. This has resulted in an increase of blog traffic, client work, brand awareness, and relationship building. Social media is a huge part of my business, seeing that I am a social media strategist. I cannot express all that social media can do, but for me and my small business it has helped me quickly grow my dream biz! Pinterest is BY FAR my number one traffic driver and Instagram is my favorite for relationship building.Social media has helped me quickly grow my dream biz via @amyhowardsocial @brittneyllynn Click To Tweet
Social media not only launched my business, but has given me a visible platform to help and encourage women. Whether it be running Twitter Parties, hosting Instagram campaigns like #theimperfectboss or using social media to make new friends, it has grown my email list, connected me to clients and given me a voice. I believe social media can be a weapon in our business and a platform for so much goodness.Social media has given me a visible platform to help & encourage women via @ashleybeaudin @brittneyllynn Click To Tweet
Social media has played a huge role in my business, and it’s actually how I got my business off the ground when I had first started offering blog design services. Since then it’s helped me connect with people who may need my services through word of mouth and my sharing blog posts or my work, and that’s just Twitter! Facebook and Instagram have been a bit trickier to land clients through, but through sharing my work on Instagram with strategic hashtags and others mentioning me for work in Facebook threads, all three platforms have been amazing for my business!Social media has helped me connect with people who may need my services via @korymae @brittneyllynn Click To Tweet
I owe a lot of my success in business to social media. It expands my reach and gets my content in front of thousands of people and gives me an opportunity to connect and build relationships with other online business owners. Most of my clients come from social media and most of my ideas for products or services are initially generated through questions I see people asking on social media. Overall, as far as I am concerned – social media is vital to my business.Social media expands my reach & gives me an opportunity to build relationships via @thecrownfox @brittneyllynn Click To Tweet
Social media has played a huge part in growing my business. Its impact has been 2-fold. First, there’s traffic. Pinterest has been my #1 traffic driver recently, and all it took was being consistent. Second, social media has allowed me to meet and collaborate with many other bloggers. I’ve gotten my posts shared, traded guest posts, gotten referred for jobs, and have made online friends that collaborate with me on courses and webinars, all of which help boost my business.
Social media has allowed me to connect with my ideal clients in two huge ways: Facebook & Instagram. All of my clients have come from Facebook groups I am a part of (and active in) as well as referrals within those groups. Instagram is newer for the “business” side of things for me, but I’ve continued to engage and interact with other online entrepreneurs there.
I am looking forward to growing my Instagram in September and adding Pinterest to see where those can take me! The biggest thing for me & social media was this – being social! That’s kind of the whole point isn’t it? I’d encourage others to get out there and just be engaging on a daily basis.I'd encourage others to get out there & be engaging on a daily basis via @thesocialwalker @brittneyllynn Click To Tweet
Social media has helped me to connect with readers and other writers in a way that I would never be able to do with just email or my website alone. I’ve made some amazing connections and friends because of social media. For every troll or hater on social media you can find at least 5 more supporters if you look in the right places. I think being able to engage and interact with people on social media really helped me figure out what I wanted to do and which direction my business was going.Social media has helped me to connect w/readers in a way that I would never be able to do via @diadoll @brittneyllynn Click To Tweet
Developing a strong personal brand through my blog and social media is the sole reason I was able to quit my PR job in December to take my side-hustle full time. I actually landed my first-ever client by including an article written by a startup founder in a link roundup on my blog and tweeting it to him! That small social media interaction was the catalyst for a business relationship that is still in progress more than three years later.
The majority of my clients tell me they find me through Twitter (the social media site I’m most active on), as well as through my blog. Taking the time to develop a personal brand while building your business is key. People tend to get bogged down in client work and put their own brand on the backburner, but when you make time for both, your business can truly thrive.
Social media has helped me grow a thriving community around my business. When I first started out, I fell under the camp of “promote, promote, promote”, but now I’m all about building relationships and creating connections. My Facebook group is one of my favourite places to hang out online, and it’s really helped create a nurturing, supportive community around my brand. In this day and age, that’s absolutely valuable!
I’ll speak for two of my favourite social media platforms. Pinterest plays a big role as content marketing distribution for my small business, which helps me reach wider audiences apart from the existing readers. Then there is Instagram which brings out my personality through consistent content and increases engagement + conversations with my existing customers and potential customers.
As you can see, social media has been absolutely game-changing for many of these small business owners. In fact, several admit they wouldn’t even have a business if it weren’t for social media!
How do you use social media to grow your business? If you’re looking for more tips on how to use social media to increase your business reach, sign up for my free email course Shape Your Social!
I think I would go plain crazy if Feedly didn’t exist. That sounds dramatic, but it’s true! I no longer have to stress about finding 3rd party content to share on my social platforms and I also don’t have to go to a million different websites when I’m ready to schedule.
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How To Use Feedly To Streamline Your Social Media Scheduling
Feedly is an aggregator that compiles news feeds of blog posts, news articles, and web content into one place so you don’t have to go to a million different websites to read your favorite content around the web.
I not only use it to schedule content to my business social media accounts (follow me on Instagram, Twitter, and Pinterest!) but I also use it to keep up with my favorite recipe blogs, news sources, and friends and family members who have blogs.
The #1 reason why I suggest you to use Feedly is that it will save you so much time. I’m talking hours. Who doesn’t want to have more hours back in your day? I know I sure do!
Another reason is to have all of the 3rd party content you read in one place. Isn’t it annoying to go to 20 different websites every day to catch up on what you missed?
Feedly loads everything into one place so you only have one website to go to and catch up on all your favorite blogs and websites.
Setting up a Feedly account is easy.
Step 1: Go to http://feedly.com.
Step 2: Create an account.
When Feedly first came out, you could import your Google reader account, so I connected with my Google account. You can choose whichever option you would like.
Step 3: Start adding your favorite feeds!
If you don’t have any specific blogs you want to add, you can browse by topics and the sources they have to get started.
Related post: How To Streamline Your Social Media SchedulingLearn how you can use @Feedly to streamline your social media scheduling from @BrittneyLLynn Click To Tweet
You can organize your content by creating different categories. For instance, say you have a lifestyle blog, where you share all kinds of content related to recipes, fashion, and home decor.
You can create three different categories: recipes, fashion, and home decor featuring all of your favorite sources of those categories.
Then, when you find a new blog or website you like and want to share their content, you just add it to the appropriate category!
Check out the video below for more on how to organize and find new content.
Yay! My favorite part of Feedly: sharing social media content!
So here’s a piece of content that is in my Feedly account that I would want to share with my audience. There are multiple ways to share this to your social media accounts.
You can connect your Feedly account to your Buffer account and share content to your Buffer feed. This is free to do.
This is what it looks like once you click the Buffer button:
If you use the paid version of Buffer, you also have the option of using the power scheduler.
The power scheduler allows you to schedule the same piece of content multiple times in the future. I would recommend only using this feature to schedule out tweets.
You can then remove and/or edit the piece of content to say whatever you would like. You can also hook up your Facebook page, Google+ account, and LinkedIn profile to your Buffer and directly share from Feedly as well. I don’t have those connected to my Buffer account.
You can also share to your Facebook page and Twitter profile for free as well.
You can also highlight parts of the text and send the highlighted portion directly to Twitter.
You can also pin directly from Feedly for free. Just hover over the photo, and the pin it button will appear.
Once you click the pin it button, this will pop up:
Then you just pick whatever board or boards you would like to schedule it to and then you’re set!
You can also hook up your Hootsuite account to Feedly, but you will have to pay for the premium version of Feedly to be able to schedule directly to Hootsuite. I cover more of this in the video below.
Related post: 35 Ways To Promote Your Small Business On Social Media
Check out the video for a full tutorial on how I use Feedly to schedule my social media posts!
As you can see, I am a big fan of Feedly and if you’re stressed out by scheduling your social media and finding content I think you too should be a fan. It’s absolutely free and worth your time to at least check it out!
Please leave a comment below if you have any additional questions about how to use Feedly! I’d love to help out.
There are affiliate links listed in the post, which means if you choose to make a purchase, I will earn a small commission, which comes at no additional cost to you. Please know that I only recommend products I use, love, and have experience with and have found helpful in running my business.
I have a new love in my life and it’s called BoardBooster.
I’ve seen several people talk about how amazing BoardBooster is but being someone that initially did not want to pay for any services, I didn’t want to invest in the program.
And boy, do I wish I would have started sooner!
This blog post is a look inside all of the details of BoardBooster, how I use it for my business, and why you should use it too. I’ve also included a video tutorial of how to set up your BoardBooster account. I hope you enjoy!
BoardBooster is a program that allows you to schedule pins on Pinterest. It helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours, instead of having to manually pin throughout the day.
You can also easily clean up your boards, improve pin quality, streamline group board contribution, and optimize your pinning strategy.
Basically, it’s one of the greatest assets you can use to drive more traffic to your website, which is what we all want, right? Riiiight.
The cost of BoardBooster is 1 cent per pin. Plans start as little as $5/month (I am currently using the $10/month plan).
There are approximately one million reasons why you should use it (kidding. sort of.) but I’ll cover the top four.
Scheduling pins to go out throughout the day
Who has time to pin consistently throughout the day? I definitely don’t and neither do you.
The thing is, that’s what does the best on Pinterest. There are certainly ideal times that works better for your audience, but Pinterest prefers you pinning throughout the day, which is impossible to do unless you are 1) using a scheduling program like BoardBooster or 2) manually pinning throughout the day.
Since I started using BoardBooster, I’ve cut down on the time I spend pinning significantly on Pinterest but I’m getting a much higher conversion rate on people pinning my pins as well as visiting my website.
Increases Pinterest followers
My Pinterest account has increased over 500 followers in the past few months. While that doesn’t sound like a ton, I never would have seen that much growth if I were randomly pinning before. And the best part is BoardBooster basically makes my Pinterest on auto-pilot, to the point where I hardly have to spend any time pinning to Pinterest.
I started using BoardBooster in February but really didn’t dive into until June and my account has started to take off.
Drives more traffic to your website
Want to know what my top referrer to my website is? You guessed it…Pinterest.
Over the last six months, Pinterest refers more than 35% of traffic to my website. The next on the list is Twitter at 7%. Uh yeah, biiiig difference between those two numbers which is why I started really focusing on Pinterest as a web traffic referrer.
Perhaps my favorite part of using BoardBooster is the looping feature. I go into more details about this below, but it basically is a way to loop older pins on Pinterest to be shared in the newsfeed for people who may have missed the first time you pinned. It’s a great way to drive new traffic to older blog posts.Wondering how to use @BoardBooster? This blog post & video from @BrittneyLLynn shows you everything you need to know! Click To Tweet
Since there are several features to BoardBooster, I’ll break down how to use each feature.
The scheduler section of BoardBooster is where you can schedule pins to go out over your ideal period of time.
You can schedule pins to go out to your own boards or group boards. I’ve found the best use of scheduler is to schedule other people’s pins to group boards.
What BoardBooster does is it will create a secret board on your Pinterest account. No one will be able to see this board except for you. This is what the secret board will look like once you have created it and added pins to it:
When you are ready to schedule pins to this secret board, it will look like this:
The amount of pins and the time the pins are schedule to go out will depend on how you set up the secret board on BoardBooster.
Looping pins is a way to get old content that you have previously pinned to your boards re-pinned again so people who may have missed it the first time sees your content.
I currently loop pins from one board, BrittneyLLynn.com, which is the board for all of my blog posts.
You can only loop pins from your account’s board, so you cannot loop on group boards.
What’s great about looping is that you can set it up after a certain amount of time to delete the duplicate pin, so you don’t have the same pin on your board multiple times.
There are two types of campaigns you can set up: random or scheduled.
I usually do scheduled campaigns.
Essentially, campaigns are the way that I pin my blog posts to all of the group boards I am a member of, so they don’t all go out at the same time. I go over more of this in the video below.
This tool will test pins on your boards, identify 9 common problems like broken links and content duplication, and help you fix them.
Pin Doctor charges a penny a pin. You can order a test for just a few boards, and limit the test to the most recent pins.
Pin Mover helps you split or clean up large boards. It finds all pins that match your criteria and moves them to a board that you specify.
The first order is free. The following orders charge a penny a pin based on the number of pins moved.
Group Manager is a tool for owners of group Pinterest boards. It can monitor pins added by contributors and identifies the best contributors (as well as the not-so-great contributors who aren’t following the group board rules). Group Manager is a brand new feature (currently in Alpha mode). You can use Group Manager for free during Alpha.
This is where you can see what boards are performing the best as well as a monthly growth chart.
Best time to pin
BoardBooster will measure all of the times you pin and will show you which hours are your best to pin.
You can see how your overall Pinterest account has grown since starting BoardBooster, as well as the growth rate of each of your individual boards too.
Want an even more behind-the-scenes look at how I use BoardBooster? Check out the video below!
Guest bio: Caffeine addict, yoga lover, blog strategist. Corinne helps others find their freedom from the trial and error of being successful online. Her goal is to help others get over the frustration of not knowing what to do, and help them find their own best strategies for growth. Join her free Facebook group, the Blog Building Lab, where you can connect with other bloggers, get support and boost your blog.
Close to 2/3 of all Americans are on social media. It’s about the same for the global population.
That’s a lot of people on social sites.
So it should come as no surprise that more and more businesses are jumping on social media to market their business, their products and services and their brand.
Unfortunately, not all businesses are using social media effectively. In fact, some of their mistakes could be costing them customers and sales. Here are the top 10 mistakes businesses are making on social media today.
Many businesses know they have to be on social media, and throw up accounts without really knowing their goal. A good social media marketing plan should be a summary of everything you hope to accomplish by using social media. Maybe you want more exposure for your business. Or maybe you want to bring attention to your products.
The plan should also include where you’d like your account to be; how many followers, how engaged they are. Figuring out your goals will help you determine what steps you need to take to get there.
In order to grow your social media accounts and get more followers, you need to be active on social media. Consumers often turn to social media to find out more about a business. If your account is not active, customers may think you’re business isn’t active … and take their money elsewhere.
This doesn’t necessarily mean you need to be on at all hours. But you should be updating your content at least a few times a day to remain active and relevant.
Like most marketing tactics, social media isn’t an overnight thing. You aren’t going to grow your social accounts overnight, and you aren’t going to drive consistent traffic right away.
Unfortunately, some businesses try their hand at social media for a while, don’t see any benefits, and quit. This is a huge mistake. The more they post, the more benefits they will start to see. An easy solution? Commit to social media. Make it a part of your marketing plan. It doesn’t have to take a lot of time each day, but if you’re consistent, you will start to see big results.
Social media is first and foremost, social. While it’s a great way to bring attention to your own blog posts and announcements, but you should also be sharing content other than your own.
When it comes to social media, follow the 80/20 rule: 80% of the time, share other stuff. This can include other blog posts, industry news, images, quotes. The rest of the time, feel free to share your own posts, news and announcements to bring attention to your own brand.
Images grab attention and draw people in. If your business isn’t using eye-catching images in your social media feeds, you could be missing chances to get even more followers. Also having images, but ones that are poor quality can make your profile come off as unprofessional.
You can easily remedy this by simply making sure you are sharing images and videos, and making sure they are high-quality. Whether you share images you find around the web, or snapshots of your own products, choose images that are clear and attention-grabbing.Are you making any of these 10 mistakes on #socialmedia? Find out if you are from @corinnekerston & @BrittneyLLynn Click To Tweet
Many customers come to social media to follow businesses, but they also come to interact with them. Many times, customers will leave a question or a concern on a business profile. And unfortunately, many businesses tend to ignore these comments, or if they do respond, they are taking way too long to do it.
A super easy fix for this? Monitor your profiles often and respond to any comments or questions. This is especially important if a customer leaves a negative comment; you want to address it and fix the situation right away. You should also engage and respond to positive comments. It helps make you more approachable and relatable. Which brings us to number 7 …
You can continue sharing your blog posts, industry news and all that, but customers wants to get to know the real you behind the business. This is why not being engaging is a huge mistake.
Respond to comments, pose questions, like comments others leave on your profile. Showing your customers the real you helps build trust, one thing you need to build a thriving business.
Post schedulers like Buffer, Hootsuite, or MeetEdgar are great tools. They allow you to always be online and sharing, even when you can’t always be on and sharing. But businesses start to get into trouble when they begin to rely too much on these tools. Accounts begin to look very robotic, perhaps even spammy.
If you are going to use an automation tool, use it sparingly and make sure you personally get online and respond and engage with your followers.
On the other hand, when businesses don’t automate some of their posts, they sometimes tend to over post. If they can only get online sporadically, they think they should post anything and everything when they get the chance. This leaves them with an account that gets extremely full at one point, clogging up their followers’ feeds. Not good.
Instead, preschedule some posts and try to actively log in a few times throughout the day. This doesn’t mean you have to spend hours each time you log in. A few minutes spent on replying, liking and commenting throughout the day will make a world of difference.
With all the mistakes mentioned here, perhaps not being on social media at all is one of the worst.
The best thing to do is to create a profile, and post every now and then. It’s not difficult, nor is it super time-consuming. The key is to be consistent.
So many people are on social media, and they are constantly searching for businesses. If your business isn’t correctly utilizing social media, you could be losing out on a ton of business. Get on social media and make sure you’re not making any of these 10 mistakes, and you can continue to grow your audience and your business.
Guest bio: Melissa McKenzie is the solopreneur behind her branding business, Triple M Studios. She has helped dozens of women strategically brand their business so that they can start working with their dream clients. Melissa enjoys spending time with her husband and one-year-old twins, outdoor activities, and binge watching Netflix or HGTV.
Branding is a word that people in the entrepreneur and business world hear all the time. They are pushed to brand their business well. But what does the word branding even mean? What does it even entail? And why do people claim it to be so important to your business?
Branding is one of the most important pieces to your business because it helps explain clearly to people who you are & what you do as a business. It is much more than a logo. Branding has the power to set your business apart and to make it stand out from the crowd & your competition. Branding is the experience that resonates with your customers. It is your business elevator speech. It can set you up for success or can set you up to fail.
Logos are an important piece to your brand, but just having a beautiful logo will not resonate with people & make your brand one that is memorable. What many people do not know is that your voice & mission are just as important to your brand as you logo is. Every detail comes together to make your brand unique. Everything from your color scheme, your logo, your images you use, your personality in your content, your social media posts, your website, etc.
Click here or the image below to learn more about brand awareness in my free 7-day email course.
Once you have that beautiful brand, you need people to see it. You need people to experience it and you need it to target potential and promising customers. Your brand can advertise for your business, bring awareness of your business, and it can work intentionally by capturing your target audience. So how can you get in front of people? And how can you use your brand intentionally? One way you can do this is through social media.
To have a pretty brand is one thing but having a successful one is another. Luckily for you, social media is a free tool that can work wonders for your business. Social media platforms allow you to show up in front of the billions of people who are active on the platform. Social media allows you to get in front of your target audience. It allows your business to be seen and heard whenever you want.
As long as you use strategy, it allows you to advertise, to connect, to invest, and to be a part of people’s lives. It is a big part of that experience you need to perfect for your customers and clients. This is why social media is so important.
Even though social media platforms are a great, wonderful, and free tool for any person or business, there is a slight learning curve to using it successfully. Successful means attracting the right kind of tribe & customers.
People who will give you the conversions you need to run a profitable business. 1,000 likes from people who do not want to buy your product or services is like getting 0 likes. Because there are billions of active users on all these social media platforms, we can all agree how important it is to be intentional about being heard and being seen by the right kind of people.
The people you want to work with or the people who would be interested in your products/services. Those are the ones you want those likes from. You need to stick out above the noise on the social media platforms you choose to use. You need to stick out as an authority in your industry, and provide an experience that is irresistible. An experience that makes your following crave your products and make them into a must-haves in their heads.
There are many strategies that you can use to bring success to your business. Many strategies to target your audience on social media, gain a tribe, and bring brand awareness to your biz.
If you want a great brand experience that creates a craving for your products, then an essential strategy is to pull your branding into your social media posts. Not just into the visuals and your images, but also into your content, interactions with people, and the vibe you put out.
Social media acts as the platform that you can advertise and interact with your targeted audience. It acts as your billboard for your business. Although, it is so much cheaper and better because you can constantly be putting up fresh content to attract people. You can constantly change your strategy.
Branding works with social media by building a consistent feed that fits well into what your business does and what it is about. Branding your social media feeds brings brand awareness. It creates a cohesiveness that sets an expectation for your followers. They become aware of what you do and have to offer them. Being cohesive and consistent on social media helps to spread the word of your business.
So what are some things you can do to pull your branding and social media together? Here are different tips to help assure you that your social media feeds stay consistent with your brand.
Be Consistent With Your Voice
The voice of your business is a huge part of your brand. Pull that personality into the content you write in your posts. It has the power to attract the right kind of customers and clients. Stay true to your business and what you stand for. Be you and be unique.
Be Consistent With Your Images
Having consistent visuals are very important when branding for your business. Make sure all your images can be connected to each other through some similarity. That similarity might be the subject, the background, the objects that are photographed, how the objects are placed, colors in the photographs, etc.
Oh, and make sure the images you post go along with your business. If you are always on your business account posting cute animal pictures, your business should probably have something to do with animals. If not, save that for your personal account. You are trying to raise brand awareness about your BUSINESS, not your personal interests. 🙂
Be Consistent With Colors & Fonts
Make sure that the colors you choose to use in your images and visuals stay consistent. Make sure they are the same colors in your brand palette. Brand pallets are made up of 4-8 colors that all go along well and play nicely with your logo and imagery. The fonts you use (perhaps on your Instagram quotes) should also stay consistent with each other too. Use no more than 2-3 fonts and make sure they pair well together.
To learn more about the basics of branding, sign up for my free 7-day email course!
Social media and branding used intentionally together can be a very useful tool for attracting the right audience and making you more conversions than ever.
Guest Bio: Lise Cartwright is a Freelance Writer, Full-Time Author, and Coach who’s on a mission to help awesome women be successful in their side hustle or freelancing career utilizing sites like Upwork, Fiverr, Etsy and Amazon. You can connect with her on Pinterest and Twitter, where she shares even more strategies.
I don’t know about you, but for me, coming up with content to share on my social media accounts—that’s beyond sharing my own blog posts—is kinda like pulling teeth. I feel ya. I mean, you’re always creating something, right? You’re writing blog posts, creating shareable images to go with those blog posts, not to mention answering emails, connecting with your peeps inside Facebook, posting to Instagram and Snapchatting like a boss…
But getting consistent with your social media content — that ain’t happening at all and it’s driving you nuts.
If you find yourself scrambling on a Sunday, trying to fill up your social media accounts with awesome content, then you’re gonna love the following process!
You will definitely need a day to sit down and do this, the process is time-consuming, but it’s worth it to be able to create 100 updates and schedule them all out in advance.
Of course, you could break this up and spread it over a few days, it’s entirely up to you, but I like to knock this out in one day so I’m not worrying about it again until the following month.
Before we start, you’ll need to have access to some tools:
Now that we’ve ticked these things off, let’s jump into how you’re going to do this.
The first step in this process is to find great content to share with your readers. Of course, your blog posts are a great start, but let’s be honest, you don’t know EVERYTHING there is to know about your topic or what matters to your readers…
A great place to find content you can share with your readers is on aggregators like Feedly and Pocket.
Think about the blogs you follow as well, is their content relevant to your audience too?
Personally, I use Feedly to identify content and then save it to my Pocket, because I can tag different topics and then easily share from there.
So your first task is to create an account with Feedly and Pocket and find content that is relevant to share with your audience and tag it with the appropriate topic (i.e., marketing, email, content creation, etc.)
Once you’ve got content that you wanna share with your audience, it’s time to create a spreadsheet, or you can grab the “100 Days Spreadsheet” here.
In this spreadsheet you’re going to have six columns, laid out as follows:
Once you’ve got your spreadsheet set up, jump to the next step.Check out how you can create 100 #socialmedia updates in 1 day from @LiseCnz & @BrittneyLLynn! Click To Tweet
Now that you’ve got content and a spreadsheet set up, we’re going to get down to the nuts and bolts of creating those 100 updates.
The are three different ways to come up with an update:
In this step, we’re focusing on option three, following a process.
The process for finding the best parts to share from the content that you’ve found, looks like this:
You can apply this same process to your own blog posts as well.
For each direct link that you share, ie, where you’re just linking to the post without creating a quote, write “Check out this post by @person “title” [link]” or “Have you seen this post by @person? Worth a read! “title” [link]” – you’ll get their attention and also they might re-share it with their followers… and you might gain some more followers yourself.
Out of the 100 updates, aim for 20 image quotes and 13 text quotes.
You’re off to a great start, you should have about 33 updates logged into your spreadsheet. But now you’re probably a bit stumped on what to do next…
Enter the prompt ideas! This is my go-to list of prompts that I use to generate even more social media content ideas. Grab the full list below!
Here’s a sample to get you started:
This is your time to get creative. Come up with images, even little 90-second videos, particularly if you’re on Instagram or Facebook.
For your 100 updates, use these prompts to come up with 34 updates. Add them to your spreadsheet and note in the category that these are “prompts” and then choose the type as whatever you create… text, photo, link or video.
For the final part of the process, you’re going to use some pre-written ideas to create another 33-34 updates.
Here’s a sample of these. They are questions to either answer yourself or to ask your followers about:
Add these to your spreadsheet and you should now have at least 100 social media updates that you can go ahead and schedule in your chosen social media manager like Buffer or Hootsuite.
Of course, you will probably share more stuff than this and you want to make sure that you’re also sharing stuff that is topical as well. So don’t think that by creating these 100 updates that it means you can’t engage on your social media accounts or continue to share relevant, topical information too.
All that this process does is take away the pressure of coming up with ideas. You still have to manage your accounts and connect and engage.
Creating social media updates doesn’t have to be stressful anymore. Use the ideas provided here to create your own list of ideas that you can schedule well in advance.
Increasing your social media following is great, but if tomorrow Instagram decides to start charging you to get in front of your followers what are you going to do? Facebook already doesn’t show your content to all of your followers, and you never know when the other social platforms might follow suit.
But your email list. That’s where the magic happens. You have control of your email list. People have given you permission to go directly into their coveted inbox. It’s an honor to be one of the few selected to be allowed in someone’s email inbox .
I’ve discussed on a guest blog post how to increase your email subscribers through social media, but today’s post is a little different. There are ways to integrate your email marketing and social media so they flow together seamlessly. Let’s get to it!
There should be a place on each of your social media platforms that drives traffic to sign up for your email list. It is essential to be in your bio, but you can also make specific social updates to drive traffic to your email list as well. Let’s first cover bios.
Facebook has a nice little call-to-action box where you can send people directly to your email list sign up page. There are other call-to-action buttons (shop now, contact us, book now, etc), but I like using the sign up now button the most.
Make sure to directly link to your email list sign up page, as most people actually only link it to their website!
In my Twitter bio, I explain who I help and link directly to my resource library. This is great for anyone new that stumbles upon by Twitter profile and wants to immediately sign up for my email list. I also almost always have a tweet pinned to the top of my profile (see below) that is either directing people to my email list or specific to a product launch I am promoting.
Megan Weaver, who is a local photographer in Dallas, gives a great description of who she works with, but she also features a free offering that bloggers would be interested in. This is one way to sign up for her email list and it’s great that she’s driving traffic from her Instagram bio.
Melyssa explains exactly who she helps but also drives traffic to sign up for her email list. Since it is a free library of resources, people will be more likely to sign up for it because it is enticing and useful.
Did you know that you can upload your email list to Facebook and Twitter and advertise on those platforms to those people? See, most of the time, when someone signs up for your email list, they are most likely using the same email address they use to log into their personal social media platforms.
Facebook and Twitter matches these email addresses with the list you upload, and then gives you a list of people that you can advertise.
You aren’t able to pick out individuals, so there is no privacy issue here. Just really targeted advertising, which is awesome for you brand!
Another bonus, uploading your email list and advertising to those people on social media tends to be cheaper than advertising to complete strangers. This is because this group of people if already familiar with your brand (since they had signed up for your email list) making them a warmer lead than others.Use these 4 tips from @BrittneyLLynn to integrate your #emailmarketing and #socialmedia! Click To Tweet
Word of mouth is still one of the most powerful ways to market your business. This is why people love reading reviews of products on Amazon before they purchase (or is that just me? 😊). People like hearing what other people recommend, so you need to give a reason for your subscribers to share your content with their friends. One of the easiest ways is to get them to share on social media!
You can do this multiple ways, but here is one way I’m going to start to try:
Click to Tweets
Sometimes, people need to be told what to do. I don’t mean that in a bossy way, but sometimes you just need a nudge to get someone to take action.
Using a Click to Tweet in your email essentially takes the work off of the email subscriber. They don’t have to come up with way to share your content, you’ve already pre-populated a way for them to share your content, making it easy for them to do.
Many people think you have to create unique content across all social media platforms, blog, and email newsletter and while you don’t want to copy everything verbatim, you can cross post — if you’re smart about it.
Your email list is where you want people to go right? These people are your biggest fans, allowing you into their email inbox. Thus, they should be receiving some of your best content in those email newsletters.
But you can take bits and pieces from your email newsletter topics, and share them on social media. Then, to entice followers to sign up, you can simply say, “if you want to learn more about XYZ, sign up for my email newsletter where I share ABC!”
You aren’t copying and pasting the same content you share in your email newsletter to your social media followers, you are re-purposing portions of your content to fit into whatever social media platform you may be sharing to.
There are a lot of social media platforms out there and it seems like a new one is gaining attention and traction every few months. It’s hard to know which platforms to hop on to and which are going to waste your time.
If you are a one-person operation, then you don’t have the time to learn and become a master of all the social media platforms all at once.
You don’t want to halfway participate in 5 platforms when you could be excelling at two.
In order to really excel and connect with people on social media then you need to know 3 things:
Now let’s get into how to pick the right social media for your brand.
In order to have a successful blog or online business you really need to know who your target demographic is. Are you appealing to mothers? Business entrepreneurs? Job seeking millennials? Really take a moment to think about who your message is for. Often the main mistake people make when determining their audience is limiting it to like-minded people.
On the other end of the spectrum, some people cast the net too wide and try to connect with everyone and be the brand everyone picks. Obviously, you should have things in common with your audience, like you’ve been where they are or you are where they want to be, but you have to think bigger than that.
What is the age range?
What do they use the internet for?
Do you aim more towards a certain gender?
Are you an ambassador for a certain cause?
What are their interests?
What are their goals?
What motivates them?
Create a client profile and write out your ideal client or reader in a detailed description.
If you are a paleo blogger you may not find much success in vegan markets. Really think about the things someone who works with you would like and what they wouldn’t respond to?
While there are countless social media platforms this exercise focuses on 4 of the most common platforms; Instagram, Facebook, Twitter, and Pinterest. These are a great place to start.
Image based mobile application. 2015’s fastest growing social network with over 400 million monthly users. Large teenage demographic.
Is your audience teens or millennials?
Does your product or service have a strong visual aspect, like design or art?
Instagram is great for very visual brands trying to reach a younger audience.
Niches that should definitely use Instagram include:
Things to keep in mind: Instagram’s platform is very limiting when it comes to linking to products. Right now you can only have one active hyperlink in your profile bio. If you are looking for a heavy pick and click strategy you may want to utilize a more linkable format.
Image based online site with a mobile app. Easily shareable content. While the number of male users has increased, 8/10 Pinterest users are female. Pinterest has over 100 million users and growing.
Niches that should definitely use Pinterest include:
Things to keep in mind: While Pinterest does have a promotional platform, there are applications that help your pins become more visible like BoardBooster. Only high-quality pins get good traffic, so you will need to either invest time or money into making the high quality attention-getting graphics.Learn how to pick the right #socialmedia platforms for your brand in this post from @DiaDoll & @BrittneyLLynn Click To Tweet
I love Twitter. It’s one of the easiest ways to meet and engage with others. I also like that it limits the characters you can use in a post. It’s a quick, easy summary and then a link to learn more. This is actually a wonderful platform to use to connect with your audience because sharing the content of others and engaging is very easy.
While you can post pictures this isn’t a super image-driven platform. Yes, tweets with images get more engagement but this may not be the ideal platform to focus on for niches like fashion or photography. The hashtags make it easy to get your tweets noticed and find people you want to connect with. Twitter is great for business because you can connect to potential customers on a public forum they already hang out on. You can answer questions, get insights and gain more connections.
Niches that should definitely use Twitter:
Things to keep in mind: Twitter is all about pitching as quickly as you can. If what you offer requires lots of explanation this may not be the best way to get new connections.
There is a lot of talk about Facebook being over and that with all the constantly changing algorithms and policies that Facebook is only good reconnecting with people from middle school. Trust me, this is not the case. While Facebook is rightfully known for mixing things up on its users it is still a valuable social media platform. Facebook has a lot of the same benefits of Twitter but without the small character limit and options for multiple pictures and graphics.
If you are a blogger, one of the best benefits of using Facebook is connecting with other bloggers in blogger groups. While some say it is a dying platform it is still one of the most populated social media platforms and reaches more age demographics.
Niches that should definitely use Facebook:
Everyone- If another platform fits your brand or audience better, I recommend focusing on that platform then adding Facebook to the mix.
Things to keep in mind: Like any of these platforms, Facebook is heavily governed by its own set of rules. Commit the wrong infraction or if the platform undergoes a major change you could lose your fan base.
While social media is so important in branding in business, it’s even more important to have a connection with your audience that you can control. Email subscribers are a stronger connection than social media followers.
Your favorite social media platform may not be where your target audience hangs out or where they search for the services you offer. Think like your potential customer not just yourself.