Q4 2017 Business Update + 2018 Word of the Year | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and learn what my 2018 word of the year is!

Q4 Business Update + 2018 Word Of The Year

Hello and welcome to 2018!

If you’re new around here, I started sharing quarterly updates about my business to give you all a peek at what it’s really like to start a business from the ground up.

They say to write blog posts that you like reading and I love reading these types of blog posts.

My hope in sharing these with you is to inform you on what it really looks like to intentionally build a business, encourage you when you’re feeling like you can’t go on, and help you realize that this ‘ish is a twisting rollercoaster that is always evolving and changing.

If you want a bit more background on my business as a whole, check out my update from last quarter.

I wanted to share what Q4 of 2017 looked like for my business as well as a look at what’s coming in 2018 and my word of the year. Hope you enjoy!

Q4 2017 Business Update + 2018 Word of the Year | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and learn what my 2018 word of the year is!

Q4 Business Update + 2018 Word Of The Year

Review of what happened in Q4

Attended the FinCon Conference in Dallas

Uhhh, what? Where did this come from?!

This was not on my radar at all to attend, but one Thursday night I got it in my head to look up conferences in my area and lo and behold, FinCon popped up.

I had heard of FinCon before but had never considered going because, well, a financial blogger I am not.

But on this Thursday night, I was desperate to meet new people in person. I was having somewhat of a breakdown, feeling alone in entrepreneurship and really craving being around other people physically.

I’ve talked about the rollercoaster of running your own business, and of course, my husband and friends (both in the flesh and virtual) are amazing, but there’s nothing that beats in-person meetups where you can talk with other people who get it.

So when I saw FinCon pop up, and I was vaguely familiar with it, I decided on a whim to attend. I mean, it was happening 10 minutes away from my apartment so I basically had to go, right?

Attending this conference changed the trajectory of my business. Bold statement, but it’s true.

I had several huge realizations during this conference, but the one that stood out to me most was that for my own personal development and for the betterment of my business, I need to be going to more in-person events.

I met a group of girls at the conference that I immediately connected with, I got to meet Pat Flynn who was the person that introduced me to this whole world of online business, I even got a couple of clients out of it (maybe more, a few are in the works)!

Overall, my business is all about building relationships with other people and the best way to do that is in person. I have 4 conferences planned for 2018 and I can’t wait to see how else I grow as a person and business owner.

Q4 2017 Business Update + 2018 Word of the Year | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and learn what my 2018 word of the year is!

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Lesson learned: Prioritize in-person meetups, whether it’s ones that are in your own city or traveling to conferences across the country.

Check out how Q4 2017 went down for @BrittneyLLynn's business and see what her word of the year is for 2018! https://brittneyllynn.com/2018-word-of-the-year Click To Tweet

Connected with a lot of awesome people

Speaking of connections…I connected with so many amazing people in Q4. Most were via a video chat or phone call, but several people I got to meet in person!

Alli Hoff Kosik

This girl and I were meant to meet. You may remember her from episode 010 of the podcast but that was just the tip of the iceberg.

We’re working hard on a fun project these next few weeks that I can’t wait to share more about and we’re even attending the Ignite Your Soul Summit with Amber Lilyestrom in April together so to say we became fast friends is an understatement. Can’t wait to meet her in person!!! Check out Alli’s blog if you want to know what it’s like to be a freelance writer.

Nevica Vasquez

Nevica and I are in the same circles online and I’m shocked it took us until last quarter to finally chat. Turns out, we’ve had several of the same clients and had no idea!

Nevica is one of the kindest people I’ve ever met and boy is she good at her job. I’m hoping I can find an excuse to travel to NYC to meet her. Are there any entrepreneurial conference I should go to in NYC?

Jessica Lawlor

I’ve followed Jessica for over a year now (can’t remember how I found her blog!) and since we started our businesses around the same time I’ve always loved following along. She’s also a fellow PR gal and I loved getting to talk shop with her.

She just celebrated her 2nd anniversary of leaving her corporate job and shared her top 10 popular blog posts. All are must reads!

Jaimie Myers

Jaimie and I have been Insta-friends for a while but we exchanged services in Q4 and this girl…LOVE HER.

She’s an Instagram strategist and I’ve never really been strategic about Instagram so I knew I needed help.

In exchange for her giving me an Instagram strategy (that allows me to actually BE myself), I gave her a 90-minute PR intensive and we both had so many breakthroughs. I love witnessing those “aha” moments with people.

Met up with my clients in person

I got to meet FOUR of my clients in person during Q4. This never happens so to be able to see four all in the span of a week was amazing. I feel really lucky to get to work with some amazing women (and men!)

Q4 2017 Business Update + 2018 Word of the Year | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and learn what my 2018 word of the year is!

It’d be amazing to meet all of my clients one day, but I currently have three overseas. Looks like I need to plan an international trip 😉!

Q4 2017 Business Update + 2018 Word of the Year | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and learn what my 2018 word of the year is!

Went to a FinCon meet up

Lucky for me, the FinCon team is actually based here in Dallas and they have a local meetup every quarter. Of course I had to attend after going to the conference!

Everyone that’s in the FinCon community is incredible (and so nice), I feel so fortunate to get to hang with these people. I even got to speak with PT, the founder, of FinCon for a bit about PR. Who knows, maybe I’ll get the opportunity to help out even more! I already booked my ticket for this year’s conference :).

Lesson learned: Have Skype dates, phone calls, or grab lunch with people you admire. You never know what ideas could pop up out of these conversations.

Review of Q4 goals

Let’s quickly review my Q4 goals before we get to the good stuff: my word of the year for 2018!

  1. Closing out 2017 with a bang with my clients: I feel like I did a great job at this while also being able to take a break for Christmas while we traveled to LA. I have some big projects on the horizon with my clients and I wanted to be prepared for the year ahead.
  2. Dream, plan and think about the future of my business: I spent a lot of time dreaming and planning for 2018 and beyond. My PR business has grown in ways I didn’t imagine, so I find myself constantly pivoting and reevaluating where I spend my time. Overall, I’d love to continue to grow my business, not only by bringing on more clients but also increasing my influence to help even more people learn how to use PR for their business. Stay tuned for more lower-priced options such as ebooks, courses, workshops, and more!

My Word of the Year for 2018

My word of the year for 2017 was Growth and holy heck did I grow.

I…

Whew, I got tired just typing that out!

But in all seriousness, 2017 was an incredible year of growth for me, in more ways than I expected. The part I’m most proud of is the mental and emotional growth I’ve done.

Going to therapy regularly really helped with this and while it may seem odd that I’m sharing this part of my life with you, it’s not to me.

My mind is what runs my business. If I’m not mentally in a good headspace, I can’t be the best business owner I know I can be. Going to therapy and having someone to talk to about my fears, struggles, and stresses extremely helped me. It’s even what I credit for accomplishing all I did this past year.

If you aren’t taking care of yourself, who else will? 

Now, for my word of the year for 2018…

Visibility

I’ve never been someone who likes the spotlight. I’d much rather be behind the scenes. Which is fine, I’m not ashamed of that in the least.

But, I do think much of that has to do with fear of being seen, not necessarily because I do my best by being behind the scenes.

I’ve never liked rocking the boat. I prepare myself so I know exactly what to expect in any situation. The thought of offending anyone or even disagreeing with someone gives me a lot of anxiety, so I often say nothing.

These things aren’t inherently bad, but there are times that I wish I’d spoken up.

I want to be more visible in my own personal life: sharing my thoughts and ideas about topics that may be different from other people, standing up for the people in my life, standing out in my faith and Christianity, etc.

I also want to be more visible in my business: going on podcasts, landing more editorial interviews, doing more live videos, etc.

Putting myself out there will, of course, help me continue to grow as a person, but it will also help my business. I already had someone message me sharing that they appreciated me sharing press I’ve gotten for myself because it shows that I actually do know what I’m doing for PR.

I need to practice what I preach for myself, even though it’s slightly terrifying.

Final Thoughts

I hope you enjoyed my Q4 business update and getting a look at what’s coming up next for my business.

I’m excited about the rest of 2018 and would love if you shared your goals for the year too! Leave a comment below so we can cheer each other on.

CLICK TO READ MORE

Q3 2017 Business Update + Goals For The Next Quarter | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and get a sneak peek at what’s coming up next!

Q3 Business Update + Goals For The Next Quarter

Q3 2017 Business Update + Goals For The Next Quarter | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and get a sneak peek at what’s coming up next!

Heads up! There are affiliate links in this blog post. What that means is if you click on a link and then make a purchase, I make a small percentage of money because I referred you. This comes at no additional cost to you. I only share products and resources that I trust and that I know will help you in your business. Grateful for your support!

Hello and welcome to Q4 of the year! Per usual, I’m behind on getting this update out but hey…better late than never!

If you’re new around here, I started sharing quarterly updates about my business to give you all a peek inside what it’s really like to start a business from the ground up.

They say to write blog posts that you like reading and I love reading these types of blog posts.

My hope in sharing these with you is to inform you on what it really looks like to intentionally build a business, encourage you when you’re feeling like you can’t go on, and help you realize that this ‘ish is a twisting rollercoaster that is always evolving and changing.

If you want a bit more background on my business as a whole, check out my update from last quarter.

Q3 Business Update + Goals For The Next Quarter

Review of what happened in Q3

Prepped for the podcast

From July through September, I prepped a ton for the podcast. I was initially going to have the podcast go live on September 28, but due to some unforeseen circumstances with family, I had to delay until October 10 (don’t worry, everything is fine!). I will talk about launch day/week in the next business update since it’s technically in Q4.

A lot of work goes into creating a quality podcast, and I wanted to give myself plenty of time to figure things out. There was definitely a learning curve, as I was starting from complete scratch. I knew nothing about creating quality audio or podcasting tools, so it was kind of exciting to start a new project as a newbie.

Here are things I did to prep for the podcast launch:

  • Outsourcing: I quickly realized I did not want to do #allthethings for the podcast. While I definitely could do all the things, I only have so much time and energy and I didn’t want to spend it teaching myself how to edit audio. I hired an editor who edits the podcast, created the intro and outro, uploads my episodes into Libsyn, etc. I have a graphic designer who created all of the album artwork, social media graphics, etc. I also have my VA work on things like formatting and scheduling the blog posts, creating and scheduling social media, etc.
  • Recorded episodes: I think I recorded 10 or so episodes before I even launched the podcast. This helped me immensely because I didn’t have to worry about recording new episodes immediately after launching.
  • Setting up systems: There are lots of moving pieces with having a podcast. From scheduling guests and getting their information, to creating marketing materials, to scheduling in Libsyn, there’s a lot going on. We finally nailed down a system that works for us, but I had a lot of it figured out beforehand. I use Acuity to schedule guests (and have an automated follow-up process so guests know what to expect), Asana to communicate with my editor & VA on where episodes are at in the process and relay relevant episode info, and Planoly to schedule Instagram posts & Instagram stories. I also use SmarterQueue to schedule out social media.
  • Prepping marketing materials: My graphic designer created templates for the social media graphics which was amazing to have ahead of time. We prepped a lot of social media content as well as set up a landing page on my site for people to join the email newsletter.
  • Facebook group: I started a launch Facebook group of people who were my biggest supporters who wanted to help start the show with a bang. After the launch, I turned it into a group of listeners and super fans of the podcast. Join the group to chat with other fans and guests!

 

Lesson learned: Working ahead of time can pay off. Also, outsource things you either aren’t good at doing or isn’t in your zone of expertise. It’s WORTH IT.

Hosted my first paid live masterclass

At the beginning of August, I hosted my first live paid masterclass, Master Your PR: Your Step-by-Step Guide to Creating Your Story, Building Relationships, and Getting Noticed. You can actually still sign up, you’ll just receive the recorded version 🙂

I’ll admit, this was somewhat of a last minute decision but I really wanted to help people learn more about PR and how they can use it for their small business.

The fact is, not everyone can afford to hire someone like me on a monthly retainer to do their PR but they do want to learn how PR can help their business but they aren’t sure where to get started.

This masterclass is a great place to start if you aren’t quite sure how to start using PR for your business but want to learn (which, by the way, PR is not only for big businesses. PR is free, which is why it’s perfect for any type of business, even beginners!)

For a two-hour masterclass, this took a lot of time and energy from me. Maybe it was because I was nervous, or maybe because it was my first live masterclass, but whew buddy did it take me forever!

I haven’t done the best job at promoting it after the fact (horrible, but the truth), but I’m trying to kick my butt into gear and promote it because it’s a great class. Hoping to do more in the future!

Lesson learned: Take the time to create digital products so people can buy something from you if they land on your site. Up until this point, no one could buy anything from me except my services.

Took a vacation

Say what?! Yep, took a real-life vacation and it was great to take a break from everything and get away. 

I will mention that because of some personal things that happened with family, it did make the vacation a bit more stressful. I basically took off the week prior to vacation to focus on family, so then it ended up being two weeks “out of the office.” Which, isn’t truly me being “out of office” because I still worked, so it was a difficult time to balance everything.

Lesson learned: Find more time throughout the year to take breaks. I don’t want to rely on one big vacation in a year. Ideally, I’d take smaller vacations throughout the year to be fully refreshed.

Check out my business update for Q3 and what my goals are for Q4! #smallbizhttps://brittneyllynn.com/q3-business-update/ Click To Tweet

Review of Q3 goals

Let’s quickly review my Q3 goals before we get to the good stuff: what’s coming up for Q4!

  1. Launch a podcast: Nope didn’t launch but took A LOT of steps forward. More on the launch day in the Q4 recap!
  2. Find me time again: I’ll admit, I did not succeed at this at all. If anything, it got worse (and it got really worse in Q4) but I’ll save that for a future post. 
  3. Work smarter, not harder: In some ways, I accomplished this and in other ways, I definitely did not. I’ve slowly realized I’m not the best at creating systems for myself (I need someone to tell me what to do) so I’m considering hiring outside help to help me get my ‘ish together.

What’s planned for Q4

Planning for 2018

What Q4 is really about is closing out 2017 with a bang with my clients and prepare for 2018. I set aside a day in December to just dream, plan, and think about the future and what I want for my business and I’m so excited.

A client of mine recommended purchasing Amber McCue’s Frest Start 2018 to help me and I’m so excited to dive in.

Plans will include planning for the podcast, growing a mini-PR agency (!!!) and focusing on becoming a better leader/manager. I have a lot to learn but I’m excited to see what 2018 brings.

Final Thoughts

I hope you enjoyed my Q3 business update and getting a behind the scenes look at what’s coming up next for my business.

It’s interesting because my word of the year is “Growth” and I am definitely growing in a variety of ways: outsourcing, bringing on new clients, mentally, and emotionally. I can’t wait to see what the rest of the year holds!

CLICK TO READ MORE

Q2 2017 Business Update + Goals For The Next Quarter | Every quarter I share what happened in my business the previous quarter: what went wrong, what went right, and what I’m changing for the next quarter. Click to read what it’s really like to run an online business and get a sneak peek at what’s coming up next!

Q2 Business Update + Goals For The Next Quarter

Hello and welcome to Q3 of the year! So what if it started over 20 days ago…better late than never, right? Right! 😜

So if you’re new around here, I started sharing quarterly updates about my business to give you all a peek inside what it’s really like to start a business from the ground up.

They say to write blog posts that you like reading and I love reading these types of blog posts.

My hope in sharing these with you is to inform you on what it really looks like to intentionally build a business, encourage you when you’re feeling like you can’t go on, and help you realize that this ‘ish is a twisting rollercoaster that is always evolving and changing.

If you want a bit more background on my business as a whole, check out my update from last quarter.

Q2 Business Update + Goals For The Next Quarter

Review of what happened in Q2

Lost a client

Unfortunately, one of my biggest retainer clients and I stopped working together. There was nothing bad or negative that happened, it just turned out that they didn’t need my services anymore.

To be honest, I felt relieved. It was a social media client and in full transparency, my overall business goals and vision has shifted from offering social media management as a service.

I’ve been doing social media management for 7 years, yes, that is literally since the beginning of time for social media management for businesses, and I feel like I’ve moved on professionally from creating social media content and managing company profiles.

Now that the PR side of my business is exploding (more on that later), I don’t have the mental capacity to also be keeping up with the latest social media trends and all of the different platforms. My passion for social media isn’t there as much and I’d rather focus on other services.

Lesson learned: A huge lesson I’ve learned this year is just because I can do something doesn’t mean I should do something. While that’s not the most unique thought anyone has ever had, I had to learn the hard way.

Gained 5 new clients

Holy cannoli how did that happen?!

Nearly all credit goes to my current clients. They are awesome and refer me to their network and I’m so, so grateful for that.

This isn’t to say I had nothing to do with it. Obviously, I had to be doing great work for them to refer me

Lesson learned: Deliver awesome work to your current clients and they will refer you to their network. Also, talk about want you want out loud (whether it increases your number of clients or sell more of one of your products) and watch what happens.

Hired a Virtual Assistant

Say what? Yup, I now have a VA and she’s awesome. Her name is Jessie and you can check out her Day in the Life here or check out her website here.

Hiring out to an independent contractor is not something I take lightly. I struggled with this for months, just ask my mastermind about it 😂

But one day, they challenged me and asked: “Do you want to continue being a solopreneur….or do you want to build a team?”

At first, my answer was, “Umm…I don’t know?” But right after the call, I knew what my answer was.

I wanted to build a team. I didn’t want to do everything on my own. I didn’t want to be a solopreneur.

I struggled with this realization though, because that’s kind of what I built my business around, being a solopreneur that can “do it all.”

And by golly I can’t EVER change my mind because then what would the world think…that I’m flaky? Inconsistent? Indecisive?

Yes, I thought people would think all of those things and maybe some people do, but you know what? I DON’T CARE ANYMORE.

I’ve been working through some MAJOR mindset roadblocks because I realized I was constantly working from a negative headspace and having negative thought patterns and low confidence in my abilities to run a profitable business. I even started seeing a therapist earlier this year because dudes, if your mind isn’t well, how can you expect the rest of your life to be?

There were other reasons I struggled with hiring out and can be narrowed down to three mindset shifts I’ve had to make (and am currently making to be honest).

  1. I don’t like giving up control: Yup, I said it. I think many business owners don’t like giving up control whether it’s because they think they’re the best person to do every job or they just straight-up don’t trust other people. For me, it wasn’t me thinking I was the only person that could do the job well, it was that I overcomplicated outsourcing help, thinking it would take me for-ev-er to teach but the time it’s saved me after those initial few weeks after hiring has been so worth it.
  2. I didn’t want to part with the money: Yup, I said that too. This statement is kind of the elephant in the room that I find not many people want to admit, but it’s the truth. Investing my money in someone else is a lot of pressure for me to continue at least making the same amount of money. Since I don’t outsource lightly, I don’t intend on only working with these people a few months and then letting them go. Investing more money into my business is scary but I know it will be worth it in the end.
  3. Who am I to be hiring someone?: This is the biggest mindset shift I had to make. I had always dreamed of one day building a team of my own to help me grow my business, but I never really thought of what it would be like when I actually did it. I’ve often had the feeling of “well who the heck am I to be hiring someone? I don’t make millions. I should have to suffer through and do it all on my own.” You want to know what that is? Freaking ridiculous! Why am I punishing myself when I have the ability to outsource? Why shouldn’t I take advantage of building a business that has the capability to comfortably outsource a few tasks each month?

Lesson learned: Don’t be afraid to hire and don’t let the fear of the unknown keep you from outsourcing. Also, be confident in your abilities. You can do more than you think you can.

Check out my business update for Q2 and what my goals are for Q3! #smallbizhttps://brittneyllynn.com/q2-business-update/ Click To Tweet

Review of Q2 goals

Let’s quickly review my Q2 goals before we get to the good stuff: what’s coming up for Q3!

  1. Get one more PR client
    Well…you can say I DEF accomplished this one. Not only did I get one more, I got 5!
  2. Launch a podcast
    Nope, didn’t launch but took A LOT of steps toward making this dream a reality. More on that below!
  3. Grow my affiliate income streams
    While I did increase my affiliate earnings, it’s not anywhere near it could be. I didn’t have enough capacity to focus on this.
  4. Launch a digital product
    I launched my first paid masterclass on August 2nd, so I’m counting that as a goal win, even though it’s two days short of the end of the quarter. If you want to learn more about using PR to grow your business, you can check it out here.

What’s planned for Q3

Podcast launch

Guys, the podcast is launching. Like, for real launching. Omg it’s like a dream come true!

To say I love recording the episodes is an understatement. It feels so natural to me.

K but let’s back up a second. What the heck is the podcast about, Brittney?!

Glad you asked 🙂

The podcast is called Day in the Life and will be launching on September 26. You can sign up for my launch email list if you’re interested or you can join the Facebook group to get sneak peeks of the episodes.

What’s it about?

Well as you probably I know, I have the Day in the Life series on the blog, where I feature business owners from all over the world, in every kind of industry, sharing what a day in their life is really like.

The podcast is based off the series, but features a wider variety of people, including people in all different industries (not just small business owners).

I’ve been interviewing people over the last few months, including a Speechwriter for the Dept of Defence, a counterterrorism expert, a DJ, an online life coach, an entertainment assistant (like Lloyd from Entourage), a productivity expert, and more.

I’m SUPER excited about this passion project of mine and I can’t wait for it to launch.

Join the launch email list or the Facebook group if you want the inside scoop!

Find me time again

It’s no secret I’ve struggled with finding a balance between being a business owner and being an interesting human being that does stuff outside of their business.

There are a lot of things I’ve pushed back to the back burner in my personal life that I’d love to get back to.

I don’t have a desire to build a huge empire where my life is solely focused on my business. It works for some people but that’s not the life for me.

I’m excited for an upcoming vacation in September so I can take some time to reflect and figure out how I can better balance everything. I know there isn’t a perfect solution to balancing everything at once, but I’d like to be in a better mental space after this quarter.

Work smarter, not harder

I know there are a lot of missed opportunities for me to work smarter, and not harder and I really want to hone in on this area, which I think will, in turn, help my goal of finding me time again.

I’ve never really setup workflows for my business and to be quite frank, have basically flown by the seat of my pants for the past year and a half and I’m tired of doing that. I need to set up some order and structure for my business so I don’t have to waste brain space on tedious, repetitive tasks.

I also think this goes hand in hand with focusing on some affiliate/passive income strategies. Most of the work I do is currently tied to my time, so if I’m not working = I’m not earning money.

While that’s fine and dandy to start, I think it’s time for me to look over all of my potential opportunities and be a bit smarter about the tasks and projects I do take on.

Final Thoughts

I hope you enjoyed my Q2 business update and getting a behind the scenes look at what’s coming up next for my business.

It’s interesting, because my word of the year is “Growth” and I am definitely growing in a variety of ways: outsourcing, bringing on new clients, mentally, and emotionally. I can’t wait to see what the rest of the year holds!

CLICK TO READ MORE

Q1 2017 Business Update + Goals For Next Quarter | In this post, I share all the dirty details about running a freelancing business as well as what my current client load looks like and what’s coming up in the future!

Q1 2017 Business Update + Goals For The Next Quarter

Q1 2017 Business Update + Goals For Next Quarter | In this post, I share all the dirty details about running a freelancing business as well as what my current client load looks like and what’s coming up in the future!

Hi there! I’m trying out a new type of blog post where I share the ins and outs of what goes on behind the scenes of my business.

In all honesty, I’ve been hesitant to share these types of posts because it’s intimidating to me. I don’t have a huge following. I’m nowhere close to making millions. Who would care what’s going on behind the scenes of my business?

But then I realized these types of posts are my favorite to read. And just like how I started the Day in the Life series, you should write posts you like to read.

So, here I am, writing a post that I would want to read if I were just starting my freelancing business. Hope you enjoy!

Q1 2017 Business Update + Goals For The Next Quarter

But first, a little background

I started my online marketing business in January 2016. I had just moved to Dallas with my husband and dog, and we decided now is as good as time as any to start my own business, since I had to quit my job in Wisconsin to move here. We had zero connections in the area and I also had no online presence whatsoever and had never freelanced before, so I was building this thing from the ground up.

Q1 2017 Business Update + Goals For Next Quarter | In this post, I share all the dirty details about running a freelancing business as well as what my current client load looks like and what’s coming up in the future!

I initially offered social media services, but ironically most of my clients hired me for other online marketing services. Below is an explanation of the types of clients I work with and what my services look like.

Retainer client services

Most clients I work with are on a monthly retainer, where I do the same type of work each month. I occasionally do one-off projects (website copy, email funnels, podcast research, etc) but I primarily stick with monthly retainer clients. Here’s a breakdown of what my current clients look like (by the way, these are in no particular order in which I got them).

Client #1: Online Marketing Manager

I started primarily ghostwriting blog posts and email newsletters for this client. Then it progressed into other one-off projects (content audit, online shop audit, etc) and eventually, she asked me to come on as basically her online marketing manager. A lot can fall under that title, but here are a few of the tasks I do: Ghostwriting for their blog, email newsletters and funnels, create and launch marketing plans, grow their affiliate program, brainstorm and implement new ways to market their business…the list goes on.

Client #2: Social Media Manager

My only social media only client! I was introduced to a local real estate group that needed help maintaining and creating content for their Facebook and Instagram profiles. It’s been fun having a local client and a great way to get to know Dallas! I go into their office about once a week for an afternoon. I’m also starting to tour houses with them, so that will be really fun!

Client #3: Assistant to her clients

One client, whom I met via Craiglist (strange, but true), I help with her clients. She is an amazing copywriter and needed extra help with social media content creation, copywriting, launch planning, etc. So she is technically my client, but I get to work with her clients which has been an exciting way to connect with even more people!

Q1 2017 Business Update + Goals For Next Quarter | In this post, I share all the dirty details about running a freelancing business as well as what my current client load looks like and what’s coming up in the future!

She now lives locally so it’s nice to work with someone in person, instead of my usual virtual meetings.

Client #4: Ghostwriter

This client, who ended up being local (we met in a non-local Facebook group!), has me ghostwrite her blog posts every month. I’ve also written her email funnels.

Client #5,6,7,8, 9: Public Relations and Outreach

Holy public relations, Batman! Public relations has been booming for my business and for that, I’m so thrilled (and grateful!). PR wasn’t even on my mind as a service to offer when I first started but now it’s probably one of my favorite services.

Public relations and outreach can mean a lot of different things. I think when people think of PR they automatically think of a publicist for a celebrity, and while some of my clients are pretty big in the online world (not celebrity status…yet 😜), I also work with some clients that are smaller than you’d think.

Here are some of the PR tasks I’m doing for clients:

  • Podcast outreach (getting them as a guest on a podcast)
  • Podcast guest management (helping them get guests onto their own podcast)
  • Writing pitches to media (this can be magazines, local media, websites, blogs, etc)
  • Campaign management (for any special launches or projects they have for their business, i.e. a book coming out, a new series, etc)
  • Influencer outreach (I use the term “influencer” loosely here because I believe making connections with all sorts of brands and industry people is important…not just people with a “huge” following)

As you can see, I do a variety of tasks but it all relates to online marketing and PR. I personally think small business owners can really benefit from using PR as a way to help grow their business. Perhaps I’ll do a blog series on it? Let me know if that’s something that interests you!

I put it out into the world that I wanted to sign on one more PR client this current quarter, and I ended up with 3 in one week (I talk about this later in the post). Talk about putting your goals out into the universe!

One thing I recommend to anyone starting out

My biggest tip for people just starting out is to talk about your business to everyone you know. Go to in person meet ups, talk with people on the phone or on Skype. Almost all of my clients have come from some sort of networking or referrals.

I’m currently coaching a small group of women and I gave them this advice, and what do you know…after only two weeks of coaching they all had potential clients come out of the woodwork and hired them for their services. This works, people.

I strongly believe that not enough credit is given to building relationships with other people to grow your business. You never know who you will meet, who will be introduced to, and what kind of work will come your way.

So currently a majority of my income comes from client work, which is awesome! However, now that my client work is on somewhat of a routine, I’m ready to dive into other revenue streams, which I’ll talk about below!

What’s coming up next

I have four big goals for Q2, which is probably not attainable but I like to torture myself 🙃. I’ll be super happy if I accomplish 2 of them, #justbeingreal.

1. Get one more PR client

My PR clients are so fun and I’m really hoping to grow that part of my business.

Ironically, at the time that I wrote this I didn’t have any prospects for this yet but now that I’m editing it, I’ve landed not one, not two, but THREE new clients! Writing your goals down actually works!

2. Launch a podcast

I’ve wanted to launch a podcast for years. I never had a solid topic idea but I knew I didn’t want it to be strictly marketing related. Once I launched the Day in the Life series, it hit me, this could make a really good podcast.

Several people (strangers even) say I should launch a podcast because I have a nice voice (ha!) so maybe that’s the universe’s way of telling me to start this dang thing.

Since I’ve already accomplished goal numero uno, I’m moving forward with the podcast. I’m sending out emails this week for potential guests, fingers crossed they say yes!

3. Grow my affiliate income streams

I should probably put an amount of money to this but to be honest, I just want it to grow at least some amount, ha. I feel like I’m established enough now that people can trust the products and services I recommend.

I take this very seriously and am only going to ever recommend products I know and love. I’m not looking to make a quick buck, I’m looking to grow authentic relationships with my followers, no matter how small my little group is.

4. Launch a digital product

I’ve had this on my list for…6 months? And I’m just now getting around to it! I think my biggest struggle I have had is maintaining my client work in addition to growing my own business. Client work is a priority for me right now, so anything new I want to launch always gets put on the back burner.

To help out with this, I’ve finally come to the conclusion that I need help. Up until this point I’ve done everything on my own.

Yes, I have a list of services I invest in, but I’ve never hired out or outsourced for any work and after a long discussion with my mastermind, I realized I don’t want to be a solopreneur working by myself.

Q1 2017 Business Update + Goals For Next Quarter | In this post, I share all the dirty details about running a freelancing business as well as what my current client load looks like and what’s coming up in the future!

I want a team that works by my side (either virtually or in-person). I don’t know why it took me what feels like forever to admit that but now that I have I’m hitting the ground running outsourcing #allthethings.

Currently, I’m in the midst of working with a graphic designer (ugh, I HATE doing graphics), a project manager (I can somehow do this for other clients perfectly well but for my own business? Nope. Not happening and nothing gets prioritized), and a virtual assistant.

I’m feeling better already starting these conversations with these potential contractors because I know once we get going I’m going to feel even more motivated to continue to grow my business. It’s true that “it takes a village” and I’m sure at the end of this quarter I’ll be wondering why I waited so long.

Q1 2017 Business Update + Goals For Next Quarter | In this post, I share all the dirty details about running a freelancing business as well as what my current client load looks like and what’s coming up in the future!

So that’s a comprehensive look at where my current business is and what I’m hoping to grow in the next 3 months.

If you have any questions, let me know in the comments below!

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Build An Actionable Business Plan For Your Solopreneur Business | This is for all of the solopreneurs, freelancers, and small business owners out there that are looking to create a business plan for their business. Click to read the post and grab your free business plan template!

Building An Actionable Business Plan For Your Solo Business

Build An Actionable Business Plan For Your Solopreneur Business | This is for all of the solopreneurs, freelancers, and small business owners out there that are looking to create a business plan for their business. Click to read the post and grab your free business plan template!

One of the mistakes I failed to mention in my 6 mistakes I made in my first year of business post was that for most of the first year, I was flying by the seat of my pants (aka I had no business plan whatsoever).

My “business plan” (if you can even call it that, ha!) was “find clients who will pay me.”

While finding paying clients is absolutely important (check out how I got my first five), I wouldn’t really call that much of a plan.

When you’re just starting out, I don’t think there’s any reason why you need an 84-page document on how you’re going to build your business but I do think it’s important to have a bird’s eye view of what you want your business to look like and how it will function.

In today’s post, I share the aspects you should be thinking about to create an actionable, revenue producing business plan. I hope you enjoy!

Build An Action Actionable Business Plan For Your Solopreneur Business

Building An Actionable Business Plan For Your Solo Business

What is your why?

Defining your why is so important. Actually, it’s the most important step to take while you’re creating your business plan.

Let me tell you, if you’re going into small business ownership solely because of money…you need to figure something else out.

Money cannot be the main focus of your solo business. It will not work. You will get burnt out and you will end up despising the business that you built.

On the days when you are struggling, when money isn’t coming in, when you’re having a hard time, when you feel like you can’t do this anymore (and rest assured, you will have ALL of these days at some point), money is not what will keep you going.

Hence why you need to define your ultimate why.

  • What is your ultimate purpose for your business?
  • Why do you do what you do?
  • Why do you help who you help?
  • What is that you want to accomplish with your business?

Answering these questions will help you define your why so you can push through the rough times and truly savor the best times.

What do you have experience in & enjoy doing?

If you’re just getting started with your solo business, you may be still figuring out what the heck it is that you’re even going to do.

I recommend thinking of the things that you’re already good at and enjoy.

  • What do you have experience in?
  • What do you enjoy doing?
  • What are you good at?  
  • What do people know you for? (Think of friends and family too!)

Considering all of these questions together, at the same time, will help you figure out what niche you belong in and what you will succeed in. Sometimes a business idea is staring at your in your face, you just need to recognize it!

Related post: Building A Social Media Strategy For Your Solopreneur Business (Cheat sheet included!)

How are you different from everyone else?

The fact of the matter is, there are hundreds if not thousands of people out there that offer something similar to you. This isn’t to compare yourself or feel bad because someone is better at something than you, it’s to realize that there are people out there that already offer what you want to offer.

So how are you going to set yourself apart?

This isn’t to scare you and make you think you shouldn’t try because there are other people offering similar services/products, it’s to get you to think strategically about what you can offer the world that’s unique.

  • What makes you different?
  • Why should people buy your products or services?
  • What’s your story?

Writing out your past experience in life (whether related to your professional job or not) can help you start to see your unique perspective and how you can offer something different to the world.

You do have distinguishing characteristics that will make you stand out, you just need to be able to clearly define what those are so you can find the right audience that will love and support you.

Build An Action Actionable Business Plan For Your Solopreneur Business

What are you selling?

Now that you’ve defined what makes you different, it’s time to figure out what you’re going to sell.

It basically boils down to three options:

  • Products
  • Services
  • Mix of both

There are pros and cons to each. I initially started only offering services, because that’s what I was comfortable with and knew the best. I would advise you selecting what you are most comfortable with and what makes sense for you.

You can always add or take away in the future, but don’t try and overwhelm yourself with doing everything at once. Remember, you’re just getting started!

How much will you charge?

There is a lot that goes into pricing products and services. Charge too little and you’re viewed as a novice and people take advantage of your low prices leading you to burnout, charge too much and your customers will go to someone else that charges less for the same product or service.

My personal opinion is there’s no right pricing for anything.

Some people pay $10 for a cell phone. Some people wait in line for days and pay $800 for a cell phone (hello, iPhone).

I know a lot of people feel conflicted about pricing, whether they feel like they’re charging too little or too much.

Your circumstances also play a major role in determining pricing for your services and products. Are you relying solely on your income? Do you have children to support? How much of a nest egg do you have? Where do you live and what is your lifestyle?

Here’s how I do it: I know how much I want to make in a year. It is a reasonable salary, something I could obtain if I were working a regular 9-5 job in this same field.

Once I determined that number, I worked backward and figured out how much I would need to make per hour to get to that salary. Then, when I’m pricing out clients for projects, I make it based on that hourly rate.

I’m sure some people think I charge too much. Others think I charge too little. I charge what I know I’m worth. Whether that fits into someone else’s budget is up to them.

Learn how to build an actionable business plan for your solo biz with these tips from @BrittneyLLynn! Click To Tweet

What does the client/customer process look like?

Your client/customer process is important to consider while you’re building up your business. Say someone says yes to your pricing (yay!), what are your next steps?

I send mine a contract, detailing out everything we have already discussed and any other stipulations depending on the project.

Then, I have different processes for each type of client.

For ghostwriting clients, I use Google Docs to share a folder with the client and get them set up as a project in Asana.

Determining the tools that you will use (check out mine) and how often you will be communicating and what you need from them will help you stay organized and always one step ahead of the game.

If you’re selling products, there is still a customer process that occurs.

  • How do people receive their product?
  • What information do you need from them?
  • What is your follow-up process with customers?
  • What happens if a customer wants to make a return or is unhappy?

You don’t have to have all of these things figured out before you get started, but spending some time considering how you want to handle each of these situations will make it easier for you in the long run.

Build An Action Actionable Business Plan For Your Solopreneur Business

How will you market yourself?

Ah, my favorite part of the business plan! You can have the best services or products in the world, but if you aren’t marketing them you won’t get very far.

First things first, most solo businesses (especially an online business) will require some type of content creation on your part (or you can hire someone to help you!).

Content doesn’t have to mean blogging. Some people hate writing and don’t want to upkeep a blog. The great thing about right now is that you don’t have to do blogging.

You can create a podcast. A YouTube. Webinars. There are a lot of different options right now so pick one that you love doing.

Next up is your email newsletter. It’s funny, I have friends that work in other industries and they’re like, “email marketing still works?!” Uhhhh yes friends, yes indeed.

Particularly if you run your business online. You need to have an email list. You’ll then have to think about what type of content you will send them (gotta give them a reason to stay subscribed!).

Social media is another way to market yourself. I recently saw on a Facebook group a question about how important social media actually was to growing a business.

Here’s my take: can you build a business without a social media presence? Yes. Social media has only existed roughly over the past 10 years and obviously businesses have succeeded without it.

However, you’re going to miss out on a lot of business if you aren’t on social media. Why? Because that’s where people spend a lot of their time.

You may not like that answer but it’s the truth. The fact is, people spend a ton of time online, and specifically on social media platforms. It’s going to take you a lot longer to build a presence online without social media, but it is doable.

Related post: How To Be More Consistent With Blogging, Social Media, And Basically Anything In Life

What does success look like to you?

Last thing you’ll want to determine while you’re building your business plan is what success looks like to you.

If you’re building your solo business, you’re probably doing it for a reason. Everyone has their own reason. Reasons can include:

  • Freedom with time
  • Money
  • Work from wherever
  • Spend more time with family

Comparing yourself to other’s successes will not get you anywhere. This is why it is crucial for you decide what success looks like to you.

Maybe you want to spend more time with your family. Maybe you want to travel wherever you want, whenever you want. Maybe it gives you more free time to do other things you love.

Whatever it is, it’s important to keep this as a reminder for when times are tough. You may have a different idea of what success looks like compared to other people, and that’s okay.

Final Thoughts

I hope this post was helpful for you. The point of building a business plan is not to have a document that you are tied down to and have to follow to a T, it’s to give your business some guidance and a path to follow to create your own successful solo business on your own terms.

Click the button below to get access to a free workbook to help you figure out your solo business plan. It’s time to get to work!

Build An Action Actionable Business Plan For Your Solopreneur Business

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The 6 Mistakes I Made During My First Year Of Business | I'm sharing the 6 mistakes I made during my first year as a solopreneur. Click to read and learn from my mistakes so you don't make the same ones!

The 6 Mistakes I Made In My First Year Of Business

The 6 Mistakes I Made During My First Year Of Business | I'm sharing the 6 mistakes I made during my first year as a solopreneur. Click to read and learn from my mistakes so you don't make the same ones!

I’m writing this post as we travel to visit family for the holidays. As we trek along for the 12-hour drive (yep, we’re crazy), I think back on my first year of business.

If you haven’t been reading for long, I started my business in January 2016. I began as a social media specialist for small businesses and then grew into offering a wide variety of marketing services for online business owners.

In just one year I’ve grown my client list (check out how I got my first five) and connected with so many people across the globe. It’s been a wild ride to say the least and I’m so grateful for it.

I’ve discussed the highs and lows of business ownership, and I’ve even shared what a day in the life is like, but I haven’t yet shared the mistakes I’ve made throughout this first year.

My hope in sharing these mistakes is that for those of you just beginning your journey to learn from, however sometimes you need to make the mistakes to really learn. Mistakes are a part of life but it’s how you learn from them that really matters.

The 6 Mistakes I Made In My First Year Of Business

I didn’t create time for my own business

In the beginning, I was solely focused on getting client work. Which was great! That was what was going to increase my income and get my name out there. It was necessary for me to focus on getting clients.

However, at some point, I stopped focusing on my own business.

I stopped blogging. I stopped writing email newsletters. I ignored my social media profiles.

Client work always took priority and while most times that is absolutely important, I also needed to give the time for my own business and treating it like my own client.

The 6 Mistakes I Made During My First Year Of Business | I'm sharing the 6 mistakes I made during my first year as a solopreneur. Click to read and learn from my mistakes so you don't make the same ones!

It can be hard, because when you work with clients, that’s primarily what pays your income. But if you continue to never dedicating time to work on your business, it can end up growing into something you don’t enjoy doing.

My hope for this next year is to make sure I spend time on my own business while still dedicating the proper amount of time to my amazing clients.

I compared myself. A lot.

Gosh this one is hard to admit. But it’s true. I compared myself often to other business owners and it’s something I continuously work on.

“Look at what she’s doing. Why didn’t I think of that?”

“Why did they get more email subscribers in their first month of business?”

“I wish I just made half as much as her in one month!”

It feels gross to admit these thoughts but I’m all about sharing the good and the bad of running a business.

Comparing never gets me anywhere except in a negative headspace. I’ve recently unsubscribed from a lot of blogs and email newsletters that were causing much of the comparison. I also try to spend my time wisely on social media.

The 6 Mistakes I Made During My First Year Of Business | I'm sharing the 6 mistakes I made during my first year as a solopreneur. Click to read and learn from my mistakes so you don't make the same ones!

Because you can end up spending all day comparing yourself and where does that get you? No where.

Stay in your own lane, focus on your business, and celebrate the wins of other businesses. Other people winning doesn’t mean you can’t win in your business.

Related post: My Struggle With Finding Balance As A Solopreneur (And What I’m Doing About It)

I did a lot of tasks that I didn’t need to

When I first started, I didn’t want to spend money on anything. I’m sure many of you are in the same boat, especially if you’re just starting out.

While keeping things low cost is great when you’re just getting started, at some point you do need to invest in services/people to help you do things that you don’t have the time to do.

I mean, let’s get real, I was manually pinning 30-40 pins a day on Pinterest. That is crazy. And I don’t have time to do that anymore.

So I invested in BoardBooster for $10/month and it saves me so much time.

As my business continues to grow, I’ll continue to invest in my business to save me time, effort, and money.

@BrittneyLLynn shares the 6 mistakes she made during her first year of business. Check out the post & learn from her mistakes Click To Tweet

I stressed way too much.

Man, I stressed way too much about everything.

“Did my email subscribers like my email or was it stupid?”

“I just need one more client to get to this amount of money each month!”

“I don’t have any good photos to share on Instagram. Ugh!”

Yes, in all honesty I stressed out about Instagram photos. Instagram. People. If you’re stressing about Instagram photos it’s time to take a step back and evaluate your life.

Fortunately, when I started, we relied upon my husband’s income to live on (read our debt paying story to find out how!).

That means I didn’t have to stress about earning a living wage to be able to feed, clothe, and house us.

So if you’re in that situation your stresses are valid and very different from mine.

But I was stressing about things that did not need to be stressed about. I’m slowly learning to take a chill pill some times and realize that it takes time to build a profitable business. Not everything is worth stressing out over. Especially Instagram photos. Yeesh.

Not investing in a web design

I don’t think I talked about this on the blog (but I did on Instagram stories, follow me!) but I had a major breakdown about my website.

Long story short, the free WordPress theme I initially used on my website was banned from WordPress earlier this year.

The 6 Mistakes I Made During My First Year Of Business | I'm sharing the 6 mistakes I made during my first year as a solopreneur. Click to read and learn from my mistakes so you don't make the same ones!

This free theme had thousands of users, so I thought I was safe from that ever happening.

In fact, I had no idea it was banned. I tried to update it and I kept getting errors. I put a call out on Instagram stories and the wonderful Jess from Jess Creatives told me that my theme had unfortunately been banned.

Uh, what? How is that possible?!

I quickly purchased a new theme from Bluchic (amazing, feminine WordPress themes!) and installed it in a weekend.

I should have done this WAY earlier than I did but lesson learned: You always get what you pay for and free is not always the best.

I didn’t network with people sooner

I think this may have been my biggest mistake of the year.

I didn’t realize that one of the things I missed most about working in an office was interacting with my co-workers.

I should have known. I’ve always loved collaborating with other people and always think two brains are better than one.

I’m also an introvert so I recharge by being by myself.

I figured since I didn’t mind being by myself that I would be totally fine working alone as a solopreneur.

Wrong. So wrong.

After about a month I was going crazy. My husband travels often for work and while my dog is a great coworker he doesn’t talk much.

I started feeling really isolated and alone.

Another contributing factor to feeling isolated was that my friends and family don’t really get what I do.

I mean, they understand I work for myself, and they know I do marketing, but they don’t really get what it’s like to run an online business.

And if you’re anything like me, you’ll want to talk about your business all the time.

Two of the best things I did for myself and my business:

  1. I found a group of girls in Dallas to meet up with.
  2. I started a mastermind group.

These two things alone have helped immensely in feeling better during my days. My mastermind especially has been amazing. There are just three of us, but it is so incredible to have two other people who get what it’s like to be a business owner.  They have both been so incredibly supportive and helpful and I can’t wait to see what the next year holds for all of us.

If I could recommend anything to you for the next year is to find a mastermind group, or even a business coach, to talk business with. It will do incredible things for your mindset.

Final Thoughts

Part of running a business is making mistakes. There’s just no way around it and the mistakes you make help you grow as a person and as a business owner.

I hope in sharing my mistakes that you remember to take time for yourself and make you a priority. How can you run your business if you aren’t taking care of yourself?

I’d love to hear about your mistakes from the past year and what you’re hoping to do for 2017. Please leave a comment below!

The 6 Mistakes I Made During My First Year Of Business | I'm sharing the 6 mistakes I made during my first year as a solopreneur. Click to read and learn from my mistakes so you don't make the same ones!

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Day In The Life As A Solopreneur Business Owner (What It's Really Like) | Want to know what it's really like as a solopreneur business owner? I'm sharing all of the details as to what a day in my life is like. It's not all glamorous, but it's all real! Click to take a peek inside!

Day In The Life

Day In The Life As A Solopreneur Business Owner (What It's Really Like) | Want to know what it's really like as a solopreneur business owner? I'm sharing all of the details as to what a day in my life is like. It's not all glamorous, but it's all real! Click to take a peek inside!

There are affiliate links listed in the post, which means if you choose to make a purchase, I will earn a small commission, which comes at no additional cost to you. Please know that I only recommend products I use, love, and have experience with and have found helpful in running my business.

Maybe it’s because I’m nosy but I love day in the life blog posts. I love getting a peek inside someone else’s day to see what they’re up to, who they interact with, and how they spend their time.

I’ve always been fascinated with how people spend their time. Your time is your most valuable asset, and ultimately how you spend your time is what makes up your life.

I first learned of these day in the life blog posts when I read healthy living blogs back in the day. Fun fact: I used to be one of those healthy living bloggers!

Yep, I would take pictures of my food, write up healthy recipes, the whole shebang. It seems like a lifetime ago. I closed down the blog (so I don’t think you can find it anywhere…) but it was fun while it lasted.

My life has changed so much since I stopped that blog but I still love reading day in the life posts.

Once I started my business, I started wondering, what did small business owner do during their days? Was it all perfect and Instagram-worthy?

Or were people having days like mine, where you’d struggle all day just to get one project done?

So, I started searching around online for day in the life blog posts.

After finding a few, I realized that there weren’t too many out there, especially from solopreneur business owners. Then I realized, “wait, I’ve never written one of these!”

“They” say you should always write what you like to read, and I like to read day in the life posts so why not!

Of course I want to share what a day looks like in my life, but I want more people to share what’s it’s like in their day. The good, bad, and ugly. I want to get more people involved.

In my path of being open and honest about the ups and down of being a solopreneur business owner, I thought it would be interesting to feature other solopreneurs and what a day in the life looks like for them.

People that do this full time.

People that have a side hustle.

People that keep a part time job.

People that work in industries outside of my own.

Because what we do in our day to day lives is what adds up to something wonderful.
It’s the day to day tasks that make up our 24 hours each and every day that creates change in our lives and in our businesses. 

I want to show the good days, the not so good days, and the days we’ll never forget. They all matter. Not every day is productive. Not every day is perfect. But it all adds up to make up our lives.

So with all of that being said, I’m starting a new series on the blog called, Day In The Life. This will feature other solopreneurs, side hustlers, and business owners in a variety of different industries and what it’s like to live a day in their shoes.

If you’re interested in being considered, please view the guidelines before submitting.

Now, without further adieu, here’s a day in my life!

Day In The Life Of A Solopreneur Business Owner

Date: November 29, 2016

6:45am – Wake up

I have a range of time that I wake up. Sometimes it’s 5:30. More recently it’s between 6:30-7. I try to just go with the flow because sometimes my body needs more rest, as well as it also depends what time I go to bed. Walked Murphy- listened to

7:15am – Walk the dog

After brushing my teeth and getting into walkable clothes, I take our dog Murphy outside for a walk. Almost 98% of the time I walk him in the morning, unless if it’s raining or really cold (which rarely happens here in Dallas). I like having this time in the morning to move a little and to get some fresh air. And of course, he loves it!

Day In The Life As A Solopreneur Business Owner

I almost always listen to podcasts during our walk. I’ve told you about my obsession and I just can’t seem to stop. Sometimes I listen to business ones, other times it’s more fun or story telling. Just depends on what mood I’m in!

I usually walk him for 30 minutes and then I’m back home to start the day.

7:45am – Get ready

I’ll be honest, some days I don’t really “get ready.” Or getting ready entails me putting on yoga pants and pulling my hair up into a bun. On this particular day, I had a in-person meeting so I decided to put on some make up and actual real clothes.

I’ve also been curling my hair as of recently. We’ll see how long this lasts 🙂

day-in-the-life

day-in-the-life-1

Not so sure about this curled hair thing. I have such thick hair so it gets a little overwhelming!

8:20am – Emails

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I know many people say to not start your day with emails, and while sometimes that happens, most times it doesn’t. Some days, my email inbox dictates my day. Just the nature of my business!

I respond back to a few, filter one I don’t need to respond to, and open up my Asana account. This is where I keep ALL of my projects and to-dos.

8:40am – Client work

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I light up my candle and start work for the day! My days can really vary. Sometimes that annoys me, sometimes it’s awesome. I try to keep normal business hours, but sometimes I don’t start working until later in the day, and sometimes I start early in the morning. Variety keeps it spicy!

On this particular day, I was doing some ghost-writing for a client. I have several clients where I ghost-write their blog posts. It’s fun because sometimes I get to learn about topics that I don’t initially know a lot about.

I send it off by 9:45 and then send out a proposal for Instagram management. Even though I’ve been doing this a year, proposals are still scary for me. Not sure if that feeling will ever go away!

10am – Breakfast

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Whoa! This day got away from me because I don’t normally wait until 10 to eat. But hey, there is no typical day! I make some oatmeal with a sliver of pumpkin pie (because uh, duh we had some leftover) and a little honey. I’m a creature of habit with breakfast and will typically have one of three things: oatmeal, eggs, or a smoothie. I went two years having as smoothie every weekday morning. Don’t know if I should proud of that or disgusted.

I also always have my trusty water bottle next to me. I try to drink a ton of water each day. This day I was using my Bubba water bottle but I normally use my Hydroflask because I. am. obsesed.

I take a little break to read some articles, some business related, some not. Of course I use Feedly to read all of the websites I keep up with.

I made a note that my stomach kept growling. On this day, my husband was also working from home and he heard it from the other room. 😳

10:20am – Back to work!

I finish up my blog post for the day, which was this post. I write all of my blog posts first in a Google document and then transfer it over to WordPress. I have some sort of mental block while writing in WordPress so to combat that I write in blank document first.

I also create an image to be pinned, check the SEO, schedule an Instagram post in Buffer.

11:15am – Publish post

I publish the post and then immediately create five distinct tweets in my tweet excel sheet. This helps me cut down on time I use to schedule tweets while not paying for an extensive program. It works for me right now!

At the same time my husband tells me about the AMA (ask me anything) on Reddit that Leah Remini was doing on Scientology. I read her book and watched the Going Clear documentary. Strange stuff. He ends up being baffled by me because I asked “what’s a Reddit AMA?”

He was like, what?! How do you not know? You’re the online business person!

Ha. Apparently I’m behind the times. He also had to tell me what the mannequin challenge was.

11:30am – Package arrival

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Yay, a package! It’s from Amazon and it’s a long, plaid tunic shirt I had ordered. Well, it was supposed to be long.

Apparently I didn’t look at the sizing correctly and I ordered an L, in Chinese. Which is a XS. Hahahah. Yeah I’m not an XS. My bad!

11:45am – Schedule more social media

I sit back down at my computer to schedule out more tweets on Buffer. I now use the $10/month plan and it’s perfect for me. I schedule it all through my Feedly, so I don’t have to visit a million sites.

Ever wonder what a typical day is like in a #solopreneur's life? Check out @BrittneyLLynn's day in the life post! Click To Tweet

12:15pm – Lunch

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I start making lunch. Lunch is usually leftovers, but today we didn’t have any so I made a wrap and vegetables. Random, I know.

I also tend to clean up a little around the apartment: dishes, laundry, picking up things.

While I eat lunch I take a look at my Google Analytics and post in a Facebook group I’m in for a course I took.

Sometimes I take time away from my computer to go sit outside, read a book, or watch a short tv show. Other days I work at my computer. Today I worked at my computer because I had a meeting later in the day

1:05pm – Back to work

Back to work it is! I write up another contract for a client. I have a template that I use so it doesn’t take me too long.

1:20pm – Coffee shop

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I head downstairs to a coffee shop to meet up with a girl that I’ve been working with for a little over 7 months! She’s in town and this is the first time we’re meeting. It was so great seeing her in person.

2:45pm – Walk back

I walk back to our apartment after we’re done. In-person meetings can really have a positive effect on your day. I can easily hole up in my office and not talk to people for 5 days (true story) but it’s so good for my mental health to get out every once in a while.

I come back and talk about life, business and other things with my husband. He’s my best co-worker 🙂

3:30pm – Research

I start doing research for a digital product I’m creating for you guys and I can’t wait to share more details soon! Hoping for the beginning of the year launch.

5:00pm – Phone call

I call my dad so we can catch up on The Walking Dead. We’re both big fans (those this season has felt a little slow, anyone else?) and we always talk about it the day or two after it airs on Sundays. Ryan took Murphy out. I usually take him for an afternoon walk, but sometimes Ryan will run with him.

5:20pm – Card writing

I send some of my clients some snail mail. I really want to try and be better about connecting on a personal level with my clients in the next year. I’m horrible with mail and crafting cute packages, but I’m going to make an effort!

I also fold some laundry and talk to Ryan more about this product I’m going to be selling. Bless him for always listening to my ideas.

6:00pm – Christmas decorating

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I start getting out all of our Christmas decorations and organizing what will go where while Ryan makes dinner. I typically make dinner, only because I really do love cooking and it relaxes me at the end of the day. He said he wanted to take over for dinner today though and who am I to stop him?

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He made a Chicken Lime Coconut Soup and to be honest it wasn’t that good. (Ryan actually hated it more than I did, so I’m not being picky or anything!)

It actually ended up being worse as a leftover. We laughed so hard because we were just like, how does it keep getting worse and worse?! Anyways, I won’t link to the recipe we used 🙂

7:30pm – Clean up / cozy clothes time

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I cleaned up the dishes while he showered and then I changed into my jammies and read on the iPad for a bit. I do prefer to read actual books but dang, the iPad makes it so easy to get digital books! I use my library account to rent books for free. It’s awesome!

8:05pm – Relaxing + GOT

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We typically end our day watching a tv show and just hanging out. We don’t typically go out often during the week, as we just like to end our days being relaxed and together at home. But, it is nice that a couple of our closest friends live in the same building we do, so we can always go hang with them if we’re wanting some interaction during the week.

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We’ve been making our way through Game of Thrones (yeah, I know, so late to the game) and while it took me a little longer to get into it I’m excited to continue watching!

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I also almost always end my day with a hot tea, at least during the winter. I love this Raspberry Ginger tea, as well as the Kava tea that helps with stress relief.

10:00pm – Bed time

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I like to get into bed around 10. That’s really an average time, sometimes it’s 9 (grandma alert) sometimes it’s closer to 11. I don’t typically go straight to sleep but this night I did.

I’m a sleep diva and wear an eye mask to go to bed. I know, I would totally judge me too. But I love sleeping in complete darkness!

Final Thoughts

So as you can see, I didn’t work an extreme amount this day. Some days are a lot heavier, with me working until 7pm. Other days I get up earlier and stop working around 3. It just depends on what I have going on.

I look forward to sharing more of these posts and if you’d like to be featured please check out the guidelines and submit!

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The One Thing I Did To Become A Small Business Owner | There are many different ways people become small business owners. Some start side hustles, others have investors, and few pay off all of their debt before taking the plunge. In this post I share my debt paying story and how it afforded me to start my own small business. Click to read the full story, as well as my advice for those who want to slay the debt monster!

The One Thing I Did To Become A Small Business Owner

The One Thing I Did To Become A Small Business Owner | There are many different ways people become small business owners. Some start side hustles, others have investors, and few pay off all of their debt before taking the plunge. In this post I share my debt paying story and how it afforded me to start my own small business. Click to read the full story, as well as my advice for those who want to slay the debt monster!

This post is probably the most personal piece of content I’ve published thus far in my solopreneur business journey. I went back and forth (and back and forth) about whether or not I should post it, as it could be polarizing or it could cause for comparison. We’re all in different stages in life, so please don’t compare your story to mine.

I wanted to share this story because maybe it could cause a flicker of interest for you and bring up something you maybe haven’t considered an option as a way to finally become a small business owner.

Here’s my story. I hope you enjoy!

The One Thing I Did To Become a Small Business Owner (AKA Paying Off All Of Our Debt)

Oh, that debt monster. Debt is one of those things that not a lot of people talk about, but almost everybody has. Isn’t that interesting? Something that millions of people have in common, but to talk about it feels almost…impolite? Inappropriate? Improper?

I get it. I’ve felt that awkward “I don’t really want to talk about or acknowledge how much debt I have” feeling.

It’s funny, because by accident my husband and I became the “frugal friends” or the “debt-paying friends” with several sets of our friends in Wisconsin when we started our debt paying journey. I wouldn’t necessarily say we were frugal (I mean, we did go to Ireland during our debt payoff), but we certainly did sacrifice.

We’ve shared with many friends and family how we paid off our debt and it’s something both my husband and I have been passionate about since we started.

I want to share our story not to brag, but to show that normal, average people that make normal, average incomes can get out of debt. No matter how much you have, you CAN do it. I’m not saying it won’t be easy, but you can certainly finally slay the debt monster for good.

I also wanted to share our story because paying down our debt was truly what afforded us the opportunity to temporarily take a pay cut while I started my business.

Okay, so let’s get to it.

How We Started

First off, I’m not going to share the exact amount of debt we paid off. For one, I don’t see any reason to, as the amount has little to do with the method. Just know that it was a significant amount, including a mixture of credit cards and student loans.

The One Thing I Did To Become A Small Business Owner | There are many different ways people become small business owners. Some start side hustles, others have investors, and few pay off all of their debt before taking the plunge. In this post I share my debt paying story and how it afforded me to start my own small business. Click to read the full story, as well as my advice for those who want to slay the debt monster!

If I’m being honest, Ryan really started us down the debt paying path. He had always tracked his expenses (even in college) and I most definitely….did not. I felt it was annoying to update an excel sheet every single time you purchased something. “What’s the point,” I thought. “I can see everything online in my checking account.” Boy, am I eating those words now.

Anyways, we hadn’t combined our finances until we got married, so after the whirlwind of the wedding, honeymoon, and the holidays, we finally sat down December 2012 and did a close up look at all of our debt.

We can both admit, that night was ugly.

Not in the fact that we were arguing at all, more so in regards to feeling totally overwhelmed. I can’t quite remember, but I’m sure I cried.

It seemed impossible. How could we ever pay all of this off? Are we still going to be paying student loans when our children are taking out loans? We discussed a lot that night and went to bed feeling overwhelmed and stressed.

Around this same time, Ryan had mentioned this guy named Dave Ramsey. He had said he had heard of him a few times and that he gives advice on how to pay off debt.

I wasn’t interested. I had heard that Dave can come off a little…brash and I do not respond to that type of teaching.

The Turning Point

Then my iPod was stolen from my car on my second day of work at a new job.

(I swear this is relevant). I never used my iPhone to stream music or podcasts. I had my iPod, why would I need to use my iPhone? I guess you can say I’m old school 😂.

Once my iPod was stolen, I had no way of listening to music besides the radio (uh, that gets old real fast with FM radio djs…am I right?) so I reluctantly started using my iPhone.

Ryan mentioned that Dave had a podcast that I could stream through my phone if I wanted to give him a try.

Uh…what’s a podcast? Nobody actually listens to podcasts, do they? (Jokes on me now because I listen to podcasts all-the-time now).

So eventually I listened. God definitely had a hand in all of this because I was very, very reluctant to change my ways. Guess all it took was a stolen iPod!

On his show, they do these segments called “debt free screams.” People call in or come into the studio and give their 5-minute debt story and then at the end they scream that they’re debt free.

After hearing several of those, it was like a switch went off.

“We could be these people.

We could pay off our debt.

We could scream “we’re debt free!!!!!”

We started furiously making budgets and building excel templates to track.

Ryan was the brains behind our Google Doc excel sheet and it has worked so well for us in the past three years. I’ve even shared the template with friends!

We actually had tried using multiple online tracking programs (Mint, Every Dollar, You Need A Budget) and we always came back to our homemade excel sheet. If it ain’t broke, don’t fix it!

I share the background behind the story of me becoming a business owner because this is what it looked like.

We worked hard for 2.5 years to pay off all of our debt.

I’ll admit, it sucked at times. We had to say no to a lot of things. A lot.

While all of our friends were buying new cars and houses, we were renting a really crappy apartment driving cars made in the 90s.

While co-workers would go out for lunch every day, we’d be heating up our leftovers for the third day in a row, sometimes begrudgingly.

While friends would go to fun concerts, go on a shopping spree, or buy new furniture, we buckled down and barely spent any money going out. 

The One Thing I Did To Become A Small Business Owner | There are many different ways people become small business owners. Some start side hustles, others have investors, and few pay off all of their debt before taking the plunge. In this post I share my debt paying story and how it afforded me to start my own small business. Click to read the full story, as well as my advice for those who want to slay the debt monster!

Some people start a side hustle that they hope to eventually turn into a full-time gig. And it works for them. And that’s awesome. I know plenty of people who have done that.

I, however, did not do it that way.

While my previous job was not physically demanding, it was emotionally demanding.

I had a really hard time and some days it was hard enough for me to get up and go to the office. The idea of me having to work outside of my regular work hours (which often seeped into the evenings and weekends) was totally draining to me. I could not wrap my head around it.

So, I didn’t. We decided to focus on paying down our debt first. Would a side hustle have helped us pay our debt faster?

Absolutely.

Would I have had a life? No, probably not.

And I value having a life outside of work. I value spending time with friends and family. I like sleep (just being real). So I decided against growing a side hustle at the same time.

So, fast forward to July 2015. My husband had been interviewing for a job in Texas. Never in my mind had Texas ever come up as a possibility but the more we thought about it the more we liked the idea.

He gets the job and then I have to quit my job in Milwaukee.

The stars aligned because the same month we moved down here to Dallas was our last month of debt payments. It truly felt like we were starting a brand new life in Dallas, because we were finally going to be debt free.

With quitting my job, we had to have the conversation of what’s my next career move?

Ironically, my salary was what essentially was paying our debt each month.

I realize that some could consider me “lucky” because I have a husband that is paid well and that we can survive on just his salary for a few months. And yes, that’s true. I would not have been able to go down this particular path at this time if it hadn’t been for us being a two income household.

But no one was forcing us to pay our debt.

No one was holding us accountable for 30 months as we chipped away at our mountain of debt. We could have said screw it hundreds of times and blew our money on something stupid.

But we didn’t. We committed to something and we stuck with it, even when it was hard. We didn’t get “lucky” we worked really hard.

Like all of my other blog posts, I would like to leave you with some pieces of advice or tips I’ve picked up over the last few years to help you start your journey in paying off debt, if that sounds like the right path for you.

#1 You have to know your why

Just like in business, you have to know your why behind paying off your debt. It is the one thing that keeps you going when you really want to give up.

Our why consisted of several things:

  • I wanted to start my own business
  • We wanted to offer a different life for our future children
  • We wanted to have the option of me staying at home in some sort of capacity once we do have children.

Reminding yourself often of your why keeps you accountable. Write it on a post-it and put it on your fridge, on your bathroom mirror, wherever you need it to remind you.

Do whatever it takes to constantly remind yourself of your why behind paying off your debt.

#2 Do the debt snowball

Many people out there follow the rule of paying off the debt that has the largest interest rate. That makes complete sense, however that is not what we did.

We did the debt snowball, per Dave Ramsey’s teachings, and paid off our smallest debt first. The only reason to do this is to gain mental momentum. And boy, does it work.

Once you pay off your first debt, you feel on top of the world. You feel like you can conquer anything. Then you end up using that momentum to continue paying off debt.

I would highly recommend listening to his podcast or grabbing his book, The Total Money Makeover (affiliate link), to learn in detail his methods. It can be really eye opening and offer a different perspective.

Related post: My Struggle With Finding Balance As A Solopreneur (And What I’m Doing About It)

#3 Expect setbacks

There were several months in a row that we legit had to fix our two cars at least 4 times. My husband’s old car broke down almost for 4 months straight. It was ridiculous.

There is always going to be an unexpected payment that comes up. You may not be able to chuck a large amount of money at your debt mountain every month.

And that’s okay. You’re doing the best you can. Get frustrated and then move on. Do not let it set you back for good. Keep going. Which that leads to…

@BrittneyLLynn shares the one thing she did to become a #smallbiz owner (it may not be what you expect!) Click To Tweet

#4 Keep going, even when it’s hard

About a year in, we had hit a lull. We were chipping away at one of our larger debts and it felt like our wheels were just spinning.

It was frustrating. It was difficult. I wanted to give up so many times. But that’s when you need to buckle down. That’s when you need to dig deep and find it in you to keep going.

I found listening to the debt free screams to be really encouraging when I was down. Hearing people pay off twice as much debt as I had and being able to relate to the feelings they had while paying off debt helped us to keep going.

#5 Know that a lot of your friends or family won’t understand

I’ll admit, we never encountered anyone who outwardly judged us for paying off our debt, so I consider us lucky.

There may be people in your life that will question why in the world you would do something like that. They may say things like,

“But student debt is good debt!”
“Everyone has a car payment!”
“Can’t you just go shopping this one time?”

This is all noise that can distract and derail you.

Student debt is not good debt. Student debt is still debt.

I can guarantee you not everyone has a car payment (we’ve never had one and hope to never have one in the future).

And no, sometimes you can’t just go on a shopping spree.

The One Thing I Did To Become A Small Business Owner | There are many different ways people become small business owners. Some start side hustles, others have investors, and few pay off all of their debt before taking the plunge. In this post I share my debt paying story and how it afforded me to start my own small business. Click to read the full story, as well as my advice for those who want to slay the debt monster!

I don’t say all of this to be mean or judgemental, I’m just being honest. I think our society has slowly come to accept debt as a fact of life because so many people have it. But you don’t have to hang onto your debt.

You can buy a car with cash (We did, even while paying off our debt. Is it brand new? No, not anywhere close. Is it a safe, reliable car that gets me where I need to go? Yep.).

You can pay off your credit card each month.

You can make extra payments to your student loans (they allow it, I promise).

One of Dave’s common sayings is “live like no one else so you can live like no one else.”

That’s what you’re doing when you commit to paying off your debt. You are committing to temporarily living like no one else so then you can eventually LIVE like no one else with no debt. I’d much rather temporarily sacrifice to live like no one else in the future.

Related post: A Business Update: Sharing My Wins, My Struggles, And What’s Next

Final Thoughts

Whew. When I started writing this post I didn’t realize it was going to be 2,000+ words but I couldn’t edit any of the above out.

My hope is that if you’re wanting to start your own solopreneur business someday (whether it be part time or full time), you may consider paying off all of your debt as a way to get you there.

I’m so grateful that we took the time and paid off all of our debt. Life in some ways is completely different now that we’re debt free and in some ways the same. We still have bills to pay and our cars still break down but I wouldn’t have it any other way.

Got questions? Leave them below!

The One Thing I Did To Become A Small Business Owner | There are many different ways people become small business owners. Some start side hustles, others have investors, and few pay off all of their debt before taking the plunge. In this post I share my debt paying story and how it afforded me to start my own small business. Click to read the full story, as well as my advice for those who want to slay the debt monster!

CLICK TO READ MORE

A Business Update: Sharing My Wins, My Struggles, & What's Next | As my solopreneur business grows, I want to continue to share all of my wins, struggles and what's coming up next for my business. Enjoy!

A Business Update

A Business Update: Sharing My Wins, My Struggles, & What's Next | As my solopreneur business grows, I want to continue to share all of my wins, struggles and what's coming up next for my business. Enjoy!

Hey there. It’s been a bit since I’ve updated the ole blog and there has been lots going on behind the scenes. This isn’t a typical type of post I normally do, but I’ve been feeling the need to share what’s been on my mind, my heart, and give you guys an update.

I’ve felt this urge to share more about my journey as a solopreneur business owner, as I think a lot of people can (hopefully) relate to everything I’ve been going through. I hope this post gives you some insight into what it’s really like to be a business owner.

A Business Update: Sharing My Wins, My Struggles, & What’s Next

Business Wins

It’s been a whirlwind few months. To be honest, it’s been slightly crazy since getting back from Europe. We moved to a new apartment in a new part of town, which is great! We love it so far and are enjoying trying new places to eat and things to do.

I also signed on two new clients. In the same week. In all honesty, it was totally stressful for me but you can’t plan timing on these types of things and they are two clients that I’m so thrilled to be working with.

Work also picked up with one of my current clients, which is obviously awesome too! I’m so grateful for each person and business I get to help.

My Struggles

With all of this growth though, I started feeling a little scared.

Can I handle all of this? Will they like my work? Will I be enough for them? How do I continue to grow?

I’m at near capacity for taking on new client work. I like to leave room for growth with my current clients (as many times one project turns into two, turns into more) and I also don’t want to work 80 hours a week doing client work, so I have to draw the line somewhere.

So with all of that in mind, I started to feel stuck? Unsure? I don’t even know what the feeling was but I basically felt restricted since I couldn’t grow anymore client wise.

Which, of course, this is what I wanted in the first place! This is why I built a business, to serve others.

A Business Update: Sharing My Wins, My Struggles, & What's Next | As my solopreneur business grows, I want to continue to share all of my wins, struggles and what's coming up next for my business. Enjoy!

But I still have this nagging feeling that I wanted to do more than client work. I feel like there is a whole group of people out there that still need my help, but I’m unable to help them by being a client because 1) I don’t have as much time and 2) People can’t afford to hire out for an online marketing manager/copywriter/etc.

As a small business, growth can be great but it can also be uncomfortable. I don’t like being uncomfortable. Uncomfortable is hard. Uncomfortable takes time. Uncomfortable is…well, uncomfortable.

What’s Next

As I started to feel these what I like to call “growth pains” I also decided to take the plunge and invest in the biggest purchase for my business thus far: an online course.

It’s been absolutely eye-opening and we are only two weeks in. I’m taking Alex Beadon’s Killer Impressions course, if you’re curious.

While the course has been amazing thus far, it also started to become, you guessed it, uncomfortable.

It started bringing up questions about my business that I hadn’t yet faced and I’ve had to really start thinking about where I want this little business of mine to go in the future. While answering these hard hitting questions and pushing myself outside of my comfort zone was part of the reason why I signed up for the course (nothing like a monetary investment to give you a kick in the pants!), it doesn’t make it any easier.

As I’m making my way through the modules (it’s dripped out over 7 weeks), I had to answer questions about my business that I’ve never been asked before. That I’ve never even thought of. And in all honesty, things I’ve avoided answering until now.

Maybe it was because I was scared of what growing my business meant. Maybe it was because I wanted to avoid answering these questions because they were, well, hard. And required time to sit, ponder, reflect, and think.

Eventually, I came to the realization that 1) There’s a group of people that still need my help and 2) They may not be able to afford me and even if they could, I only have so much time left I can give.

But I still want to make a huge impact in the world.

I want to help as many people as possible, especially without the barrier of money.

I know how hard it was for me when I was starting out (heck, it still is!) to spend money on my business and I know that’s a huge barrier for some for investing in courses, info products, etc.

With all of that in mind, I’ve decided to pivot my content and offerings to be geared toward the solopreneur that’s just starting out. Think of me as your solopreneur strategist.

As I analyzed my business, most of my clients have been running their business for at least 2+ years (many of them at 4 or more). Which is great! I love working one-on-one with this type of business owner.

But as I mentioned above, there are many more people out there that still need help. And they haven’t been in business for 2 years. They’re just starting out.

I can totally relate to those people, because I was just starting out a year ago. I remember how confused, lost, and overwhelmed I felt when I was starting out.

I, along with what I assume many of other solopreneurs who are wanting to get started or are just getting started, also can’t afford to hire someone else to help them out.

So I want to help bridge that gap, and gear my content, courses, digital products and more to the struggling solopreneur.

To the people who need some help getting started.

To the people who have a business idea but aren’t quite sure what information they should follow.

A Business Update: Sharing My Wins, My Struggles, & What's Next | As my solopreneur business grows, I want to continue to share all of my wins, struggles and what's coming up next for my business. Enjoy!

I know I certainly couldn’t afford $400, $600, $1,000 courses and products when I was starting out, and I want to give the people who need the most help getting started a way to affordably grow their business.

I have a lot of ideas for new features and methods of content to share with you all and I can’t wait to get started. I’m not sure of a timeline of when all of these new projects will be started, but if you want to be the first to know, feel free to sign up for my email list.

A Business Update: Sharing My Wins, My Struggles, & What's Next | As my solopreneur business grows, I want to continue to share all of my wins, struggles and what's coming up next for my business. Enjoy!

I want to share more behind-the-scenes of running a solopreneur business, including the good, bad, and ugly (which sometimes ends up being the funny 😂).

I want you to know that we’re all in this together, taking it one day at a time. You can do this. I believe in you.

I can’t wait to get started!

A Business Update: Sharing My Wins, My Struggles, & What's Next | As my solopreneur business grows, I want to continue to share all of my wins, struggles and what's coming up next for my business. Enjoy!

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How To Be More Consistent With Blogging, Social Media, & Basically Anything In Life | Do you desire to be more consistent with blogging? Or social media? Or heck even working out! Everyone wants to be more consistent but how do you develop that skill? Click to read how to become more consistent and also download the free worksheet to keep you on track!

How To Be More Consistent With Blogging, Social Media, & Basically Anything in Life

How To Be More Consistent With Blogging, Social Media, & Basically Anything In Life | Do you desire to be more consistent with blogging? Or social media? Or heck even working out! Everyone wants to be more consistent but how do you develop that skill? Click to read how to become more consistent and also download the free worksheet to keep you on track!

I recently surveyed my email subscribers (you can take the survey here if you feel inclined!) and one thing I saw over and over (and over) again was people struggling to be consistent. 

Consistent with blogging. Consistent with social media. Heck, just consistent in life in general!

And it makes sense why people want to be more consistent. Being consistent helps you achieve your goals. Being consistent helps you make positive changes in your life. 

But I think something that people forgot or don’t want to realize is that sometimes being consistent is hard. Life gets in the way. Things get thrown off track. And then we throw in the towel because we’re no longer “consistent.”

That’s the biggest problem with being consistent. Hardly ever does anyone have a plan for when they fail, so they give up.

And to be honest, you will fail. There will be a day where you don’t do the thing you want to be consistent at. But what matters is how you react to it.

Being consistent does not mean being perfect. Let me repeat that.

Being consistent does not mean being perfect.

It’s not an all or nothing mentality you have to have. Small gains add up to big results over time. You have to be patient to be more consistent and that’s hard for some people.

But all hope is not lost! I’ve compiled my best tips on being more consistent with blogging, social media, and basically anything in life. I’ve also included a worksheet to help keep you on track!

How To Be More Consistent With Blogging, Social Media, & Basically Anything In Life

How To Be More Consistent With Blogging, Social Media, & Basically Anything in Life

Pick one thing at a time to be consistent with

Often I see that people want to start being consistent with several different things all at one time.

“I want to be consistent with social media, blogging, meditating, exercising, meal prepping, yoga, and journaling…all at the same time! Oh, and I’ve never done any of these things…ever!”

While it’s great to be ambitious about being consistent throughout many facets of your life, it’s also not realistic to do if you’re starting from scratch.

If you’ve never or hardly ever done any of these things in your life before, you can’t expect yourself to start being consistent with all of them at the same time. It’s impossible and you’re setting yourself up for failure.

Pick one thing to start being more consistent at. Make sure it’s something you actually want to do, and not that you feel like you have to do.

After you select your one thing, make that the top priority of each day. No matter what you will be doing that one thing.

Eventually, this will lead to a habit to where you just do the one thing without even thinking about. It will start to feel easier. You may be able to do it in a shorter amount of time.

Pick a routine that works for you

I’m all for sharing tips on what works for me (hello, I’ve shared plenty of posts about how I stay organized and less overwhelmed), but when it comes down to it you need to pick a routine that works for you.

Exercising in the morning may seem like your ideal time to get your workout in because everyone else says you should exercise in the morning but if you hate early mornings you won’t do it.

Be honest with yourself and pick a routine that works for you and your life. We all have different priorities in life and it’s okay to do your own thing at your own pace.

Related post: Why You Need To Be More Consistent On Social Media

Batching

Batching, which I’ve discussed before on the blog, is essentially doing similar tasks all together at the same time. I batch similar tasks all the time throughout my entire life and it makes a world of difference.

For instance, I meal prep on Sundays for the following week. I spend 1-2 hours prepping healthy breakfasts/lunches/dinners so my husband and I prepared for the week ahead with healthy meals.

This helps me consistently feel healthy and energized throughout my days because the hassle of cooking for an hour at night every night is taken away.

Now do I prep every single meal? No. 

Do I miss some weeks? Of course. In fact, I missed this Sunday because we were moving (ugh…I hate moving). 

But that doesn’t mean I stop doing it all together because I missed a week or two.

Doing similar tasks all at the same time also helps me spend less time overall doing the tasks, which hello…who doesn’t like saving time?!

How To Be More Consistent With Blogging, Social Media, & Basically Anything In Life

Get an accountability partner

Some people need the extra motivation from someone else to hold them accountable and that’s totally fine! Grab yourself an accountability partner and start getting consistent.

What’s important to remember is that you need to be honest with your accountability partner about what you want to become more consistent in and how they can help you if you fall off the wagon. As well as why you are looking for an accountability partner.

Figure out what your individual needs are so they can help you in the best way possible. Do you need a text every morning? Once a week check-in? Skype session every other Monday? You decide what works for you and make sure your accountability partner knows that.

@BrittneyLLynn covers how to be more consistent with #blogging, #socialmedia, & basically anything else in life Click To Tweet

Set yourself up for success

If you don’t set yourself up for success you won’t become more consistent in anything in life.

If you want to wake up each morning at 5am to start the day but you don’t go to bed until midnight every night, you may have a hard time with consistently waking up alert and ready to take on the day.

Think of the steps you need to do before you start your consistent task and make sure you have the right tools to set yourself up for success.

If you want to get more consistent at social media, plan time in your day to focus on a particular platform or start using a scheduling tool. If you want to wake up early, make sure to go to bed early enough. If you want to exercise more consistently, try finding exercise classes that you enjoy and feel less like “working out.” 

Related post: Why Getting Consistent On Social Media Will Increase Your Sales

Limit distractions

When you finally get to the part of doing the task that you want to be more consistent at, limit distractions as much as possible.

  • Turn off your phone
  • Tell your husband or wife that you’ll be busy for the next chunk of time
  • Don’t check your email
  • Resist scrolling on social media

Limiting distractions gives you the space to actually succeed with consistently doing a task.

Final Thoughts

One thing I want to point out is that you shouldn’t be choosing something to be consistent at that you don’t truly want to be consistent at. I realize that may seem obvious, but many times (myself included!) we as a society think we need to be doing what everyone else is doing. Make sure you are choosing habits that enhance your life, not anyone else’s. 

How To Be More Consistent With Blogging, Social Media, & Basically Anything In Life

Question: What would you like to be more consistent at? Let me know in the comments below!

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