The 5 P’s of PR: How to set yourself up for media pitching success

Hi everyone, welcome back to another episode of the Human Connection podcast I’m your host Brittney Lynn and today is a solo episode all about the 5 P’s of PR and how to set yourself up for media pitching success.

Now before we dive into the topic, I want to remind you of my free LIVE pitching challenge Pitchfest is back and begins July 13, 2020.

This is an email-based challenge that also includes daily videos, live streams where you can ask me your specific pitching questions, as well as handy worksheets to help you get clarity on what your message is and how to pitch it to the media.

BY the end of the 5 day challenge, you will be sending off your first media pitch (or your next if you are already pitching the media!)

This could be sending a pitch to a journalist or editor, a podcast host, or even a local tv producer (don’t worry, I help you figure out WHO you should pitch during the challenge!)

You can register here and again, it’s completely free!

Alright, let’s get into the 5 P’s!

The 5 P’s of PR: How to set yourself up for media pitching success

Show notes

In today’s episode, you’ll find out:

  • The 5 P’s of PR and why they’re important to knowing and understanding before you start pitching yourself to the media as an expert
  • The questions to answer when defining your mission and key messages
  • The importance of knowing your ideal audience 
  • Where to promote your landed media mentions

Resources mentioned during the episode

How to subscribe, review, and help the show

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Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Mariah Magazine on simple SEO strategies and creating a human connection with your words

Mariah Magazine on simple SEO strategies and creating a human connection with your words

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with SEO expert Mariah Magazine!

I loved our conversation not only because Mariah and I have become good friends (and even accountability partners!) but because she simplifies SEO in a way that I understand and makes it easy to implement.

Mariah Magazine on simple SEO strategies and creating a human connection with your words

Show notes

In today’s episode, you’ll find out:

  • Simple SEO strategies you can implement easily to increase your rankings in search results
  • 4 factors that make your site rank higher on Google
  • How to create a human connection with your words and not sound like a robot
  • The best thing Mariah has done for her business
  • The top 3 tools business owners should use to improve their SEO rankings
  • How PR & SEO work together
  • What is EAT and why you should pay attention to it
  • Questions to ask your past clients to get keyword ideas for your blog

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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Inside a day in the life of a Publicist

Inside a day in the life of a Publicist

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is a sneak peek behind the scenes into what a day in MY life is like.

Yes, I’m sharing with you everything, from the moment I wake up to the moment I stop my day and everything in between. 

Tune in to the episode if you’re nosy like me (lol!) and hear what a day in my life is like!

Inside a day in the life of a Publicist

Show notes

In today’s episode, you’ll find out:

  • My morning routine
  • How I stay updated on what’s happening in the media
  • How I structure my days to be my most productive self
  • How we keep the topics we’re pitching on behalf of our clients organized
  • What a day in the life is like for a boutique PR agency owner
  • How we approach PR and media pitching for our clients
  • My struggle with managing my emails

Resources mentioned during the episode

How to subscribe, review, and help the show

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Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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Meg Baker on what to do if your ideal customers aren't buying now

Meg Baker on what to do if your ideal customers aren’t buying now

Today’s interview is with hiring expert and business consultant Meg Baker of MegKCo! She helps visionary entrepreneurs streamline their business with the right team and perfect their processes.

Meg is a delight to speak with and I’m super excited for you to tune into this episode.

Before we dive into the interview, I wanted to remind you that the price of my Pitch Power Hours are increasing come June 1st!

You can grab a spot in June NOW for the discounted price of $197.

Here’s what Mariah from Mariah Magazine shared about her Pitch Power Hour experience:

THIS POWER HOUR WAS SO WORTH IT. For real. Brittney went through the pitch I was sending, fixed it up, AND recorded her feedback and notes while she did it so I could understand the WHYS behind the changes (which I totally love). We also strategized WHO I should be targeting with this pitch…because audience matters. All in all, when I send this pitch out, I know, for a fact, it’s going to be an EASY YES for people….and that’s exactly what I wanted.”

Alright, let’s dive into the episode!

Meg Baker on what to do if your ideal customers aren’t buying now

Show notes

In today’s episode, you’ll find out:

  • What it’s like to work with your best friend and the importance of communication with you’re hiring friends
  • How she leverages her quick startedness to help her clients
  • The biggest problem she sees visionaries have and how to overcome that problem
  • What you can do now if they do find themselves with more time because of clients not buying right now
  • How to have conscious conversations with your team members
  • How she’s used her Kolbe to create a business structure that she loves
  • Why you need to hire that compliment your skills and not your clone

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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How we brainstorm topics to pitch our clients on

How we brainstorm topics to pitch our clients on

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is sharing an inside look into how me and my team brainstorm topics to pitch our clients to the media as expert sources.

SO…if you’re new here, hi! I’m Brittney and I run a boutique PR agency outside of Dallas, Texas.

I have a small but mighty team and we work with a variety of clients across industries representing them as their publicist.

What this means is we handle ALL of the media pitching and coordination. One of the biggest parts of our job is to come up with creative, unique story ideas and angles that we can pitch to the media in hopes for the media, whether it be a podcast, a publication, or a tv station, featuring our client as an expert for the story.

But…how the heck do we come up with fresh new ideas every single week?! Well I’ll walk you through exactly what we do in this episode.

How we brainstorm topics to pitch our clients on

Show notes

In today’s episode, you’ll find out:

  • How we make sure we’re pitching topics that are in line with our client’s goals
  • What we pay attention to in the mainstream media
  • The questions we ask our clients to get pitching ideas from them
  • How we determine if something is interesting enough to pitch 

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Amy Bradbury on how to change your money mindset and know when you're financially ready to hire a team

Amy Bradbury on how to change your money mindset and know when you’re financially ready to hire a team

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my Accountant Amy Bradbury of Empowered Profit!

Through a combination of done for you services and consulting, Amy and her team consistently make online businesses more profitable while allowing kick-ass women entrepreneurs to make even more impact in their homes, communities, and in the world.

Amy and I recorded this episode before the pandemic happened but guys this conversation is incredibly important.

Amy Bradbury on how to change your money mindset and know when you're financially ready to hire a teamAmy Bradbury on how to change your money mindset and know when you’re financially ready to hire a team

Show notes

In today’s episode, you’ll find out:

  • What to do when you want to change your money mindset
  • How to know when you’re financially ready to hire a team
  • Why you need to pay attention to your numbers to make it to 6-figures (and beyond)
  • How to identify your goal hourly rate according to how much you want to make in a year
  • Why you shouldn’t be trying to keep your clients happy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Whitney Hansen on why your relationship with money matters to your business success and how to budget as a business owner

Whitney Hansen on why your relationship with money matters to your business success and how to budget as a business owner

Affiliate disclaimer: Heads up! There are affiliate links in this blog post. What that means is if you click on a link and then make a purchase, I make a small percentage of money because I referred you. This comes at no additional cost to you. I only share products and resources that I trust and that I know will help you in your business. Grateful for your support!

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with millennial finance expert Whitney Hansen of The Money Nerds!

After paying off $30,000 in 10 months, hacking her way to a $472 MBA, and buying her first home at 19, she discovered her love for helping Millennials take control of their financial life.

At the time we recorded this, it was significantly before the pandemic began so I decided to push back the episode to speak to the current climate.

But the topics we talk about during the episode are most definitely still relevant, if not MORE relevant since many of us are experiencing a stretching of our finances, some more than others.

Whitney Hansen on why your relationship with money matters to your business success and how to budget as a business owner

Show notes

In today’s episode, you’ll find out:

  • How your relationship with money affects your relationships with other people
  • Why you’re relationship with money matters to your business success
  • Scarcity mindset
  • The importance of having a gratitude practice
  • How to budget for expenses as a business owner
  • The “six-figure myth” 

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

Whitney Hansen on why your relationship with money matters to your business success and how to budget as a business owner

CLICK TO READ MORE

How to land media mentions in 1 hour a week

How to land media mentions in 1 hour a week

How to land media mentions in 1 hour a week

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is all about how to land media mentions in 1 hour per week.

YES, you heard that right. You can actually land worthwhile media mentions that are going to help you grow your brand’s visibility in just 1 hour per week.

Now typically what I say is 5 hours per month, so it’s a little more than 1 hour per week but that doesn’t have a nice ring to it, does it?

So…how do you go about landing media mentions in just a little over 1 hour per week? Tune into this episode to find out!

How to land media mentions in 1 hour a week

Show notes

In today’s episode, you’ll find out:

  • What you need to do before you start implementing 1 hour per week of PR strategy
  • How to fit in media pitching into 1 hour per week
  • What specific tasks you should focus on during this 1 hour per week

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR and visibility strategies for introverts

PR and visibility strategies for introverts

PR and visibility strategies for introverts

Today’s episode is all about PR strategies for introverts.

Before we dive into today’s topic, I wanted to share about a brand new service I have called the Pitch Power Hour. This is where you and me can chat for 1 hour all about your PR strategy for a specific program or product you’d like to get in front of more people.

Whether you’re wanting to start pitching yourself for podcast interviews to help you grow your email list or have a course launch coming up, I’d love to help you strategize the best pitching options for you! You also receive 1 custom pitch template. Head to link listed below to sign up for a spot!

NOW….onto today’s episode…PR strategies for introverts!

I, too, am an introvert so please know that these tips are coming from someone who knows how you feel.

An introvert may feel uncomfortable at large networking events, feel totally drained after being at a party with a lot of people, you may not enjoy being put on the spot (your mind goes blank)…overall you prefer less social interaction and recharge your batteries by being alone.

You may be thinking that pitching yourself for media opportunities is only for extroverts. People that thrive on being surrounded by a lot of people, being the life of the party, but I’d beg to differ…introverts, especially during these times right now, can thrive off of being visible in ways that aren’t anxiety-inducing.

PR and visibility strategies for introverts

Show notes

In today’s episode, you’ll find out:

  • Why now is the time for introverts to be visible and pitch themselves for media opportunities
  • 6 tips for getting visible as an introvert
  • The number 1 thing you need to do as an introvert before pitching
  • How to use social media during social distancing to network with new people

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my client Katie Hunt of Proof to Product!

Katie is a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences and online courses she offers.

Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing.

Before we dive in, I wanted to remind you that you can now sign up for my free 5-day challenge, Pitchfest, 5 days to your first media mention.

This simple and easy to implement email course guides you in figuring out how to identify your PR pitching purpose, how to find the right places to pitch yourself, crafting your first media pitch and then sending it off! 

You can sign up for it at https://brittneyllynn.com/pitchfest.

Also, I’ve opened up my online course, Impact + Influence, for enrollment! 

If you are in ANY of the following categories, now is the time to be pitching the media:

✨Infectious disease experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Health/medical experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Economy/financial experts (this includes personal finance tips, debt, student loans, investing, taxes/accounting)⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Productivity experts ⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Homeschooling/teaching at home⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Therapists/life coaches⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Relationship experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Psychologists⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Running an online business⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Real estate experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Careers/hiring⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online fitness⠀

I added several payment plan options, one as low as $67/month! Also, if you sign up between now and April 30th you’ll also receive a free 30 min PR strategy consultation with me

Also — if you buy during this week, April 13-17, I will be donating 100% of the profits of the course to the MD Anderson Children’s cancer hospital. 

Yesterday was my 32nd birthday and I wanted to do something this week to give back, and give back in a huge way. As many of you listeners know, my 24 year old cousin is being treated for Leukemia at MD Anderson right now. Obviously during this times, the worry and uncertainty has increased 1000% as she has no immune system while being treated. 

I’m hosting a fundraiser where my goal is to raise $25,000 to be able to donate to the hospital. You can go to brittneyllynn.com/fundraiser to learn more about where these funds will go.

So, until April 17th anyone who signs up for my course I will be donating all of those funds to my goal of raising $25,000. 

If you don’t have the funds or it doesn’t make financial sense for you to take my course right now but you want to help, you can go to brittneyllynn.com/fundraiser to donate an amount of money you feel comfortable with. Even $1 helps!

You can learn more and sign up at brittneyllynn.com/course.

NOW….onto today’s interview with Katie!

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Show notes

In today’s episode, you’ll find out:

  • The one thing you need to do before you make any more cuts to your business during Coronavirus
  • The importance of focusing on what you can control during times of uncertainty
  • The power of pivoting and ideas of how you can pivot your product or service-based business quickly to meet your customer’s needs
  • How to identify supplemental income streams
  • Why you need to sell and serve during this time

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

CLICK TO READ MORE

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