Life (and van) update from Brittney!

Life (and van) update from Brittney!

This week’s episode is a little different — I’m giving an update on my personal life! Included is me sharing a van life update as well as what’s coming up next for the podcast. You can follow along on our van life adventures on Instagram or tune into our YouTube channel!

Life (and van) update from Brittney!

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Why consistency matters when pitching the media

Why consistency matters when pitching the media

If you’re brand new to pitching yourself to the media it can be hard to develop the habit of being consistent with your pitching, right? 

Doing anything new and unfamiliar can feel like a struggle. 

Trying a new workout routine, eating healthier, regularly writing blog posts, drinking more water, routinely recording new podcast episodes…all of those things can feel hard to do when you’re starting a new habit if you aren’t used to it.

But I will share this: when it comes to basically anything in life, if you’re wanting to form a new habit and get into a routine of regularly doing something, you have to be consistent to move forward.

Tune in to find out why consistency matters when it comes to pitching the media.

Why consistency matters when pitching the media

Resources mentioned during the episode

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How to prepare for a tv interview

How to prepare for a tv interview

I’m your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today’s episode we are continuing our “how to prepare” series.

Our first in the series covered how to prepare for a podcast interview, our second covered how to prepare for an interview with a journalist or a publication, and today’s episode covers how to prepare for a tv interview!

How to prepare for a tv interview

Show notes

In today’s episode, you’ll find out:

  • How to prepare for a remote or in-studio tv interview 
  • What happens after you get a yes from a producer
  • What you should to do prepare your talking points
  • The two different types of segment types
  • What to do if you don’t know the questions ahead of time
  • The typical length for a tv interview
  • Tips on what to wear for an in-studio interview or a remote interview
  • 4 things to keep in mind when interviewing
  • What to do after the interview

Resources mentioned during the episode

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The secret to automating your marketing without losing authenticity & effectiveness with Tamika Auwai

The secret to automating your marketing without losing authenticity & effectiveness with Tamika Auwai

This week I have on Nurture Marketing Expert Tamika Auwai on the Human Connection podcast!

Tamika is the founder of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry and creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way the Master Coaches approach social media and email marketing. 

The secret to automating your marketing without losing authenticity & effectiveness with Tamika Auwai

Show notes

In today’s episode, you’ll find out:

  • Nurture sequences: what are they, why business owners should use them, what types of business owners should use them
  • The #1 secret to automating your nurture marketing without losing authenticity & effectiveness
  • What it really takes to delegate your nurture marketing AND have your team create better results than you could create yourself
  • Tamika’s favorite repurposing hack

Resources mentioned during the episode

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How to prepare for an interview with a journalist

How to prepare for an interview with a journalist

Today’s episode we are continuing our “how to prepare” series.

Our first in the series covered how to prepare for a podcast interview. This episode is covering how to prepare for an interview with a journalist or a publication.

At the top of the episode I also share with you about a masterclass I will be hosting on May 26 11:30am-1pm CT called titled How to Prepare Your Mind & Business for Publicity Success.

Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training. More on that in the top of the episode or you can click here to learn more and enroll!

How to prepare for an interview with a journalist

Show notes

In today’s episode, you’ll find out:

  • The different ways you can be featured in a print or online publication
  • Why it’s important to practice your talking points ahead of the interview
  • How to research the journalist and the publication they write for 
  • What to do when you don’t have all of the questions in advance
  • The 5 things to keep in mind when interviewing
  • The one thing you SHOULDN’T ask the interviewer
  • What to do after an interview goes live

Resources mentioned during the episode

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Prerna Malik on the copywriting mistakes that you're probably making and how to write better sales copy

Prerna Malik on the copywriting mistakes that you’re probably making and how to write better sales copy

This week on the podcast I have on certified conversion copywriter Prerna Malik of Content Bistro!

Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others!

She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves.

Prerna Malik on the copywriting mistakes that you’re probably making and how to write better sales copy

Show notes

In today’s episode, you’ll find out:

  • How Prerna got started in copywriting
  • The best copywriting tricks so connect more deeply with new website visitors
  • Two common copywriting mistakes people make
  • What it’s like to join a community of your competitors
  • How to go from blah to amazing FAQs on your sales pages
  • How to use testimonials throughout your copy
  • How to reduce resistance from a potential customer

Resources mentioned during the episode

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How to prepare for a podcast interview

How to prepare for a podcast interview

I’m your host Brittney Lynn, founder of the Human Connection Agency, a PR agency that helps you get visible and land prominent media mentions and today’s episode we start a new mini-series on the podcast: the “how to prepare” series.

I’ve done a series in the past called my “how to pitch” series where we covered how to pitch podcasts, publications, and tv. Those episodes are linked below if you’d like to check them out!

But I realized that I didn’t have content for how to prepare for those interviews — which is half the battle!

So that’s what we will be diving into over the next few weeks. Our first episode (today’s episode) will be how to prepare for a podcast interview!

How to prepare for a podcast interview

Show notes

In today’s episode, you’ll find out:

  • What you need to do to prepare for a podcast interview
  • How to do research a podcast and dive into what it’s audience wants to hear
  • Why it’s important to practice your talking points ahead of the interview
  • What landing page you need to set up ahead of a podcast interview
  • The 3 things you must have prepared to give to a podcast host
  • What to do after an interview goes live

Resources mentioned during the episode

How to subscribe, review, and help the show

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Jess Lindgren on the dos and don'ts of pitching a top 200 business podcast

Jess Lindgren on the dos and don’ts of pitching a top 200 business podcast

This week on the podcast I have on Executive Assistant and host of the Ask An Assistant podcast Jess Lindgren!

Jess has worked in the C-Suite of organizations great and small for 18 years and counting. She focuses on supporting her current CEO in his many endeavors, improving working relationships between EAs and CEOs, and has a very low tolerance for any meeting that should have been an email. 

Jess and I got connected because she is currently Pat Flynn’s of Smart Passive Income, Executive Assistant. I was in Pat’s mastermind 2019-2020 and our relationship blossomed from there!

Jess Lindgren on the dos and don’ts of pitching a top 200 business podcast

Show notes

In today’s episode, you’ll find out:

  • How many pitches she receives every day for the Smart Passive Income podcast (one of the top business podcasts)
  • Her number 1 pet peeve when people cold pitch her
  • Dos and don’ts of pitching her and any other big podcast
  • An example of a cold pitch that stands out to her (in a positive way!)
  • How CEOs can better work with their Executive Assistants
  • How to start delegating your team

Resources mentioned during the episode

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PR tips for brick and mortar retail shops

PR tips for brick and mortar retail shops

This is a continuation of my mini-series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors, and the fourth we covered PR tips for e-commerce business owners. 

But today’s episode, which is the final one in this series, we will be covering PR tips for brick and mortar retail shops.

PR tips for brick and mortar retail shops

Show notes

In today’s episode, you’ll find out:

  • Why PR for brick and mortar retail shops
  • What I recommend brick and mortar retail shop business owners do to create their own unique PR strategy
  • The best media platform for brick and mortar retail shops to focus on pitching to get ROI
  • Mistakes I see brick and mortar retail shops make when they start implementing a PR strategy

Resources mentioned during the episode

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Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

This week we have email marketing strategist Meera Kothand on the podcast!

Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100. 

Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter.

During our conversation, we chat all about email marketing (obvi!).

I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can’t wait for you guys to tune in!

Alright, now let’s get into this week’s episode!

Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

Show notes

In today’s episode, you’ll find out:

  • How to get better at delivering emails your audiences wants to read and takes action on
  • The biggest mistake people make when writing their nurture emails
  • The best types of lead magnets & lead magnet ideas specifically for service providers
  • What you’re doing wrong with your newsletters
  • How to make sales emails less salesy
  • Whether or not you should use Deadline Funnel

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

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