Jess Lindgren on the dos and don'ts of pitching a top 200 business podcast

Jess Lindgren on the dos and don’ts of pitching a top 200 business podcast

This week on the podcast I have on Executive Assistant and host of the Ask An Assistant podcast Jess Lindgren!

Jess has worked in the C-Suite of organizations great and small for 18 years and counting. She focuses on supporting her current CEO in his many endeavors, improving working relationships between EAs and CEOs, and has a very low tolerance for any meeting that should have been an email. 

Jess and I got connected because she is currently Pat Flynn’s of Smart Passive Income, Executive Assistant. I was in Pat’s mastermind 2019-2020 and our relationship blossomed from there!

Jess Lindgren on the dos and don’ts of pitching a top 200 business podcast

Show notes

In today’s episode, you’ll find out:

  • How many pitches she receives every day for the Smart Passive Income podcast (one of the top business podcasts)
  • Her number 1 pet peeve when people cold pitch her
  • Dos and don’ts of pitching her and any other big podcast
  • An example of a cold pitch that stands out to her (in a positive way!)
  • How CEOs can better work with their Executive Assistants
  • How to start delegating your team

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

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PR tips for brick and mortar retail shops

PR tips for brick and mortar retail shops

This is a continuation of my mini-series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors, and the fourth we covered PR tips for e-commerce business owners. 

But today’s episode, which is the final one in this series, we will be covering PR tips for brick and mortar retail shops.

PR tips for brick and mortar retail shops

Show notes

In today’s episode, you’ll find out:

  • Why PR for brick and mortar retail shops
  • What I recommend brick and mortar retail shop business owners do to create their own unique PR strategy
  • The best media platform for brick and mortar retail shops to focus on pitching to get ROI
  • Mistakes I see brick and mortar retail shops make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

This week we have email marketing strategist Meera Kothand on the podcast!

Meera is a 3X Amazon best-selling author of the books The One Hour Content Plan and Your First 100. 

Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter.

During our conversation, we chat all about email marketing (obvi!).

I even share my own woes with my own email marketing strategy and Meera gives me tips on how to improve. Meera is a wealth of knowledge about email marketing and I can’t wait for you guys to tune in!

Alright, now let’s get into this week’s episode!

Meera Kothand on creating emails your audience takes action on & the best types of lead magnets

Show notes

In today’s episode, you’ll find out:

  • How to get better at delivering emails your audiences wants to read and takes action on
  • The biggest mistake people make when writing their nurture emails
  • The best types of lead magnets & lead magnet ideas specifically for service providers
  • What you’re doing wrong with your newsletters
  • How to make sales emails less salesy
  • Whether or not you should use Deadline Funnel

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR tips for e-commerce business owners

PR tips for e-commerce business owners

Today’s podcast episode is a continuation of my mini-series here on the podcast where I’m sharing PR and media pitching tips for all kinds of entrepreneurs and business owners.

The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors.

But today’s episode we will be covering PR tips specifically for e-commerce business owners. 

PR tips for e-commerce business owners

Show notes

In today’s episode, you’ll find out:

  • Why PR for e-commerce business owners
  • What I recommend e-commerce business owners do to create their own unique PR strategy
  • The best media platform for e-commerce business owners to focus on pitching to get ROI
  • The inside scoop on gift guides: the pros and cons of gift guides, how to get into them, when to pitch, etc
  • Mistakes I see e-commerce business owners make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and 

First of all thank y’all so much for the amazing feedback on my big news from last week! 

If you have no idea what I’m talking about, you can head back to last week’s episode titled “my big news.” It’s where I share a huge life change for both my husband and I as we are currently converting a sprinter van into a tiny home!

I know, v. crazy but life is too short and we are excited for this new adventure. Anyways, I gabbed all about that in my solo episode last week but this week is all about my interview with Joe Casabona!

Joe started his career almost 20 years ago as a freelance web developer and has been a team lead, system admin, and was even a faculty member at his alma mater. Podcasting has been the perfect medium for Joe to share his knowledge and build up his peers. He is not only a veteran podcaster but he helps people launch their own podcasts.

When he’s not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars.

Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

Show notes

In today’s episode, you’ll find out:

  • Why everyone should have a podcast
  • 4 ways to make money podcasting (Joe makes 40% of his income from podcasting and it’s not only sponsorships!)
  • Easy ways to start making money from your podcast now
  • Tips on creating a membership community outside of tools like Patreon

Resources mentioned during the episode

How to subscribe, review, and help the show

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Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

My big news

My big news

This episode is a bit different than my usual episodes. On social media and to my email list I’ve been sharing that I have some big life news that I’d be revealing and….this episode is the big reveal.

I’m excited/nervous/anxious/all the feelings you can imagine about this big life transition that is happening and felt like a podcast episode was the best way to reveal the news.

Hope you enjoy!

My big news

How to subscribe, review, and help the show

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Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR tips for authors

PR tips for authors

This is a continuation of my mini-series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series was covering PR tips for service providers, our second was PR tips for online course and/or membership creators.

But today’s episode we will be covering PR tips for authors!

Now before we dive in, I want to share that these tips will be specifically for non-fiction authors. Authors who write business books, self help, professional development genre. The fiction book industry is not one I am as familiar with so I don’t feel as comfortable sharing strategies for those individuals.

PR tips for authors

Show notes

In today’s episode, you’ll find out:

  • The importance of a PR strategy for authors
  • When to implement a PR strategy as an author of an upcoming book
  • The PR strategy I recommend authors implement for their books
  • 4 mistakes I see authors make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of Brand Merry!

Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal – creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.

We go in depth talking about storytelling and how it’s key to standing out as a business owner. Michelle has a workshop on the topic of storytelling coming up on March 2, 2021 which you can sign up for right here!

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Show notes

In today’s episode, you’ll find out:

  • Why storytelling is important and how it creates that human connection we all crave
  • Where to start when you’re just getting started with storytelling and how to get better at it
  • What 2020 taught us about transparency as business owners
  • How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!)
  • How to separate your emotions from business decisions

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR tips for course & membership creators

PR tips for course and membership creators

This episode is a continuation of my mini series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series was covering PR tips for service providers — you can access that by clicking here.

But today’s episode we will be covering PR tips for online course and/or membership creators!

Let’s dive in, shall we!?

PR tips for course and membership creators

Show notes

In today’s episode, you’ll find out:

  • 3 reasons why course creators and membership creators should incorporate a PR strategy into their overall marketing strategy
  • What I recommend course and membership creators do to create their own unique PR strategy
  • The importance of having an amazing, high converting lead magnet and tips on creating one
  • The best media platform for service providers to focus on pitching to get the best ROI
  • 4 common mistakes I see service providers make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and virtual summit expert Krista Miller of Summit in a Box!

Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

Krista is in my Amplified Expert Academy program and has been a long time online business 

Before we dive into the episode, I wanted to share a bit more about our monthly subscription Curated Connections!

Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that!

Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. (Psst… you can read more about how HARO works here on my blog!)

Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to.

You can learn more about this subscription by going to brittneyllynn.com/curatedconnections — you can also cancel at any time!

Alright, now let’s get into this week’s episode!

Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

Show notes

In today’s episode, you’ll find out:

  • How Krista got into creating an entirely separate business on virtual summits (she was previously a WordPress developer)
  • How business owners like you use virtual summits to increase their brand awareness and leads in 2021
  • What to do if you have a small email list but you want to host a virtual summit
  • Why virtual summits get a bad rep and how yours can be different
  • What people get wrong about virtual summits
  • The importance of diversity and inclusion in virtual summits,
  • Her #1 cold pitching tip
  • How much to pay affiliates who promote your virtual summit

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

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