Monica Louie on creating Facebook ads that work and how to 10x your results

Monica Louie on creating Facebook ads that work and how to 10x your results

Welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and Facebook ads expert Monica Louie!

Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

She is THE go-to expert when it comes to Facebook ads and I’m so excited to bring her on to share her expertise.

Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections!

Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that!

Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. 

Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to.

You can learn more about this subscription by going to my website — you can also cancel at any time!

Alright, now let’s get into this week’s episode!

Monica Louie on creating Facebook ads that work and how to 10x your results

Show notes

In today’s episode, you’ll find out:

  • How to 10x your return on investment in paid social advertising
  • How PR adds credibility to your paid ads
  • How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising
  • What a good cost per lead is in the B2B space
  • What metrics to look at and know if your paid ads are working
  • Tips on installing the Facebook ad pixel
  • The one thing that businesses that are successful with Facebook ads do
  • How to create a Facebook ad that connects to an audience on a human level

Resources mentioned during the episode

How to subscribe, review, and help the show

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How to observe the media and come up with pitch topics

How to observe the media and come up with pitch topics

Hello hello welcome back to the first podcast episode of 2021 of the Human Connection podcast, I’m your host Brittney Lynn and I’m so excited you are here listening!

In case you are new around these parts, welcome! I’m a female entrepreneur who runs a PR agency that serves purpose-driven online entrepreneurs.

Our team represents clients across a variety of industries landing them podcast interviews, publication interviews, and tv interviews. 

Many people want to work with us because we do the heavy lifting of PR — we come up with pitch ideas, do the research on the best outlets to reach out to, connect with the journalists/podcast hosts/producers, and land our clients the interview.

But…not everyone is at a place where it makes sense to completely outsource this work. Maybe you aren’t ready to pay an ongoing retainer fee to an agency like ours to do everything for you.

But you are ready to start getting mentioned by the media.

To see your name in prominent publications, to become that go-to expert in your industry.

So, this solo episode is going to share how you can observe what the media is reporting on and how you can come up with those pitch topics for yourself!

Let’s get into it.

How to observe the media and come up with pitch topics

Show notes

In today’s episode, you’ll find out:

  • The importance of consuming the media outlets you want to pitch
  • How to pay attention to media headlines and a break down of 4 headline examples and why they work
  • What is a “hook” and the 3 components of an effective hook
  • How the media works in regards to first time pitchers

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

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Embodying you in 2021

Embodying you in 2021

I’m back with another solo episode to close out the year 2020. THIS is the last episode of 2020. Can you believe it? We made it to December of 2020.

Who else has really no recollection of January & February of this year? 

Many of us have transformed during this year, I know I have. 2020 has been a year of self-reflection: am I doing what I truly love doing? Am I living where I want to live? Am I working with the clients I want to? What do I want my life to look like?

Tune into this episode to get inspired on how you can embody the true YOU in 2021.

Embodying you in 2021

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Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands

Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands

Welcome back to another episode of the Human Connection podcast and today’s interview is with Matt Barnett of Bonjoro! If you aren’t familiar, Bonjoro is a program that allows you to use personalized videos within emails to create a direct, human connection with your people (y’all know I’m all about that human connection!). 

Before we dive into the interview, I have one quick request! I don’t do this often but I would love it if you have been a listener for a while to leave a rating and review of the podcast on the Apple Podcasts app. Fellow podcasters know how great it is to receive feedback about their podcasts and your reviews can help me make the show even better! 

Final note before we dive in: Next week’s solo episode will be the LAST of 2020! We are taking a holiday break Dec 15-Jan 11 for some R&R. Our first 2021 episode will go live on January 12.

Alright, let’s get into today’s interview with Matt!

Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands

Show notes

In today’s episode, you’ll find out:

  • How the idea of Bonjoro began
  • Why videos work in terms of engaging with new leads and customers
  • Why trustworthiness matters in today’s society as marketers and brands
  • The importance of personalization in cold outreach
  • How businesses in e-commerce and even fundraising can use an app like Bonjoro to connect more personally with their audience
  • The common mistakes people make when using personalized video as outreach efforts

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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Your 2021 visibility plan

Your 2021 visibility plan

Welcome back to another episode of the Human Connection podcast! Today is a solo episode from me and we are talking about creating a 2021 visibility plan that works for you and your goals. 

Lots of people have their eyes on 2021. It’s hard not to, right? I think we can collectively agree that 2020 ended up being a year none of us expected. What you had set out to do at the beginning of the year maybe didn’t come to fruition. Plans changed. Maybe drastically, maybe only slightly.

2020 has also been a year of reflection for many of us. It’s caused us to pause, reflect, take note of what’s working, what’s not, who we want to follow and support, and who we don’t, how we want to spend our time and how we don’t want to spend our time.

Tune into this episode to learn how to reflect on 2020, what questions to ask yourself for 2021, and so much more so you can create a visibility plan that feels good for you.

Your 2021 visibility plan

Show notes

In today’s episode, you’ll find out:

  • How to reflect on 2020 as a business owner and the questions to ask yourself as you think back about the last 12 months
  • When it doesn’t make sense to pitch yourself to podcasts (and other types of media)
  • How to craft a visibility plan that supports you and your business

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business

Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business

Today’s interview is with my friend Tasha Booth from The Launch Guild!

The Launch Guild is a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with course & podcast launches.

She mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast — a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.

Let’s get into today’s interview!

Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business

Show notes

In today’s episode, you’ll find out:

  • What it’s like to reach the 7-figure mark during the year of the pandemic
  • The differences between the growth and scale phases of business
  • What mindset shifts she had to make to move from the growth to scale phase of business
  • Why she hates the phrase “charge what your worth” and the damage it can do to women
  • How to handle moments when your team has made a mistake and how to overcome those challenges when you’re running a large team that serves clients.

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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Mistakes people make when doing outreach

Mistakes people make when doing outreach

Today’s solo episode covers all of the mistakes people make when they are pitching themselves.

Most people don’t like making mistakes and I’m assuming you’re the same. Nobody likes making mistakes. And when it comes to pitching yourself and putting yourself out there, it can be intimidating to do!

So tune into this episode to learn the top 5 mistakes people make when they pitch themselves. You’ll automatically stand out from so many other people who are pitching themselves if you follow my tips.

Mistakes people make when doing outreach

Show notes

In today’s episode, you’ll find out:

  • The 5 mistakes people making when they start pitching themselves
  • Why it’s important to figure out your messaging before you start pitching
  • How to maximize your PR efforts and get the most ROI on your outreach
  • The 1 thing people don’t realize about PR and what holds most people back from having a strategic plan that works

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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Brittany Berger on why working less is best and our society's obsession with being "useful"

Brittany Berger on why working less is best and our society’s obsession with being “useful”

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my friend Brittany Berger from Work Brighter!

Brittany Berger is the founder of WorkBrighter.co, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.

Before we hop into today’s episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive. 

This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we’ll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following:

  • Custom PR plan for your business
  • 3 ‘hit send in seconds’ pitches: (can be tv, podcast, and/or publication pitches)
  • 25-35 key media targets with contact information
  • Custom pitch templates
  • 7 day “ask us anything” access to our team via email and/or Voxer

Head to brittneyllynn.com/services to learn more about this service and apply!

Alright let’s get into today’s interview!

Brittany Berger on why working less is best and our society’s obsession with being “useful”

Show notes

In today’s episode, you’ll find out:

  • Our society’s obsession with being useful and how dangerous that can be
  • The dangers of batching tasks
  • When it’s great to multi-task
  • Why working less is actually the best thing you can usually do for your business
  • How to incorporating pop culture and things you love into your marketing
  • The difference between working brighter instead of working smarter
  • What it means to take care of yourself when no one’s watching 

Resources mentioned during the episode

How to subscribe, review, and help the show

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Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Visibility isn't your problem

Visibility isn’t your problem

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is a solo one and I’m sharing that what you think is your problem actually isn’t your problem.

Visibility is a popular “word of the year” for a lot of entrepreneurs (heck, it was mine back in 2018!) and many entrepreneurs think that they have a visibility problem.

I’m not posting on social enough.

I’m not blogging enough.

I need to be on more podcasts.

I need to speak at more online summits.

….and on and on and on.

But I’d like to challenge you on this because visibility isn’t your problem. Let’s get into it!

Visibility isn’t your problem

Show notes

In today’s episode, you’ll find out:

  • Why visibility isn’t actually your problem
  • The two things that hold people back from being visible
  • The 5 core fears people have and how it affects your visibility plans
  • An exercise you can do to help you break through any core fears you have around being visible

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Dia Darling on ditching thoughts and people that no longer serve you

Dia Darling on ditching thoughts and people that no longer serve you

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my dear friend Dia Darling from DiaDarling.com and the Creatives Crushing Anxiety podcast

Dia is a project manager and mindset and CEO coach who helps entrepreneurs follow their passions online while keeping their lives balanced. She believes you can have a successful online business while still enjoying your life.

Dia is a light in this world and I’m so thankful to call her a friend. Our conversation was SO good.

Before we dive into the interview I wanted to share with you about two FREE webinars I am hosting this week.

There is one tonight, October 20 at 7pm CT / 8pm ET called the Top 5 Mistakes People Make When They Pitch Themselves

We will cover:

  • 5 common mistakes people make when they start pitching themselves for media and visibility opportunities
  • How to STAND OUT from your competitors and become the go-to person in your industry
  • Where to start when you’re just getting started with pitching yourself
  • How to know which places to pitch yourself for the biggest ROI

Head to brittneyllynn.com/mistakes to sign up for that webinar.

And then another one this Thursday, October 22 at 12pm CT / 1 pm ET, called Leaving a Legacy – How to Prepare for 2021 Being Your Most Visible Year Yet.

We will cover: 

  • Why you need a visibility plan for 2021 (and why you need to start working on it NOW)
  • 3 myths that may be holding you back from being visible (and how to combat them)
  • The best way to leave your mark on the world
  • Two tricks to help you get more comfortable with pitching yourself

Head to brittneyllynn.com/legacy to sign up for this one! 

Alright, now let’s get into the episode!

Dia Darling on ditching thoughts and people that no longer serve you

Show notes

In today’s episode, you’ll find out:

  • Dia’s journey through self-discovery and finding her way as an online entrepreneur
  • Tips on ditching things, and people, that no longer serve you (particularly during this year of stress and turmoil of social justice and human rights issues)
  • What visibility means to her and how what she thought this year would look like
  • Her insights on manifestation, energy transfers and showing up as you are in the world
  • Her experience reaching out to people who felt “out of reach” in the online entrepreneur space and the amazing conversations she’s been able to have.

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

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