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I have a new love in my life and it’s called BoardBooster.
I’ve seen several people talk about how amazing BoardBooster is but being someone that initially did not want to pay for any services, I didn’t want to invest in the program.
And boy, do I wish I would have started sooner!
This blog post is a look inside all of the details of BoardBooster, how I use it for my business, and why you should use it too. I’ve also included a video tutorial of how to set up your BoardBooster account. I hope you enjoy!
BoardBooster is a program that allows you to schedule pins on Pinterest. It helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours, instead of having to manually pin throughout the day.
You can also easily clean up your boards, improve pin quality, streamline group board contribution, and optimize your pinning strategy.
Basically, it’s one of the greatest assets you can use to drive more traffic to your website, which is what we all want, right? Riiiight.
The cost of BoardBooster is 1 cent per pin. Plans start as little as $5/month (I am currently using the $10/month plan).
There are approximately one million reasons why you should use it (kidding. sort of.) but I’ll cover the top four.
Scheduling pins to go out throughout the day
Who has time to pin consistently throughout the day? I definitely don’t and neither do you.
The thing is, that’s what does the best on Pinterest. There are certainly ideal times that works better for your audience, but Pinterest prefers you pinning throughout the day, which is impossible to do unless you are 1) using a scheduling program like BoardBooster or 2) manually pinning throughout the day.
Since I started using BoardBooster, I’ve cut down on the time I spend pinning significantly on Pinterest but I’m getting a much higher conversion rate on people pinning my pins as well as visiting my website.
Increases Pinterest followers
My Pinterest account has increased over 500 followers in the past few months. While that doesn’t sound like a ton, I never would have seen that much growth if I were randomly pinning before. And the best part is BoardBooster basically makes my Pinterest on auto-pilot, to the point where I hardly have to spend any time pinning to Pinterest.
I started using BoardBooster in February but really didn’t dive into until June and my account has started to take off.
Drives more traffic to your website
Want to know what my top referrer to my website is? You guessed it…Pinterest.
Over the last six months, Pinterest refers more than 35% of traffic to my website. The next on the list is Twitter at 7%. Uh yeah, biiiig difference between those two numbers which is why I started really focusing on Pinterest as a web traffic referrer.
Perhaps my favorite part of using BoardBooster is the looping feature. I go into more details about this below, but it basically is a way to loop older pins on Pinterest to be shared in the newsfeed for people who may have missed the first time you pinned. It’s a great way to drive new traffic to older blog posts.Wondering how to use @BoardBooster? This blog post & video from @BrittneyLLynn shows you everything you need to know! Click To Tweet
Since there are several features to BoardBooster, I’ll break down how to use each feature.
The scheduler section of BoardBooster is where you can schedule pins to go out over your ideal period of time.
You can schedule pins to go out to your own boards or group boards. I’ve found the best use of scheduler is to schedule other people’s pins to group boards.
What BoardBooster does is it will create a secret board on your Pinterest account. No one will be able to see this board except for you. This is what the secret board will look like once you have created it and added pins to it:
When you are ready to schedule pins to this secret board, it will look like this:
The amount of pins and the time the pins are schedule to go out will depend on how you set up the secret board on BoardBooster.
Looping pins is a way to get old content that you have previously pinned to your boards re-pinned again so people who may have missed it the first time sees your content.
I currently loop pins from one board, BrittneyLLynn.com, which is the board for all of my blog posts.
You can only loop pins from your account’s board, so you cannot loop on group boards.
What’s great about looping is that you can set it up after a certain amount of time to delete the duplicate pin, so you don’t have the same pin on your board multiple times.
There are two types of campaigns you can set up: random or scheduled.
I usually do scheduled campaigns.
Essentially, campaigns are the way that I pin my blog posts to all of the group boards I am a member of, so they don’t all go out at the same time. I go over more of this in the video below.
This tool will test pins on your boards, identify 9 common problems like broken links and content duplication, and help you fix them.
Pin Doctor charges a penny a pin. You can order a test for just a few boards, and limit the test to the most recent pins.
Pin Mover helps you split or clean up large boards. It finds all pins that match your criteria and moves them to a board that you specify.
The first order is free. The following orders charge a penny a pin based on the number of pins moved.
Group Manager is a tool for owners of group Pinterest boards. It can monitor pins added by contributors and identifies the best contributors (as well as the not-so-great contributors who aren’t following the group board rules). Group Manager is a brand new feature (currently in Alpha mode). You can use Group Manager for free during Alpha.
This is where you can see what boards are performing the best as well as a monthly growth chart.
Best time to pin
BoardBooster will measure all of the times you pin and will show you which hours are your best to pin.
You can see how your overall Pinterest account has grown since starting BoardBooster, as well as the growth rate of each of your individual boards too.
Want an even more behind-the-scenes look at how I use BoardBooster? Check out the video below!
Pinterest is all the rage these days, isn’t it? What was first just a way for people to pin recipes they will never try, has now grown into a full blown search engine.
Did you know that Pinterest is the second most used search engine that is non-Google owned? That is insane!
Maybe you think your Pinterest strategy for your business is currently working. I mean, you pin your blog posts, re-pin a few other people you follow, and you’re done.
WRONG. To get the most out of Pinterest, you need to have a consistent strategy. There should be a reason behind why you do anything for your business, including how you use Pinterest.
Today, we talk about five ways to improve your Pinterest profile and how to be seen by more followers.
You mean I have to spend my Saturdays stuck on Pinterest?! Not necessarily, but we’ll get to that later.
Think about it. A majority of the U.S. population have a typical 9-5 job. They are busy during the weekdays because they are at work. They aren’t browsing Pinterest (unless they’re killing time…) during the day because their focus is elsewhere.
Pinning during other people’s down times is the most ideal, because it will make their Pinterest feeds when they are browsing.
Does this mean you have to spend your Saturdays pinning content on Pinterest? Nope! There are programs out there that can automatically pin for you on a schedule. Check out Viral Woot, ViralTag, or Tailwind for scheduling your pins.
Tutorials, guides, DIY and recipe pins have a 42% higher click thru rate than any other pin. You can create a tutorial or guide for practically any type of small business.
A great way to come up with a topic to use for a tutorial that people are interested in would be to use Google Trends.
Google Trends is a free and easy way to figure out what is trending on Google (i.e. what are people searching for).
Say you are a DIY blogger. Before the holidays get into full swing (think end of October/November), search “DIY christmas,” as pictured below.
See how people are searching for DIY gifts? Use this information to craft your next blog post. Put together an ultimate guide on DIY gifts to give during Christmas. If people are searching for it on Google, they are most definitely searching for it on Pinterest too.
This is a major must-do if you don’t already. You might be sitting there thinking, “alt text…whaaa?” Yeah, I did too. It’s actually pretty simple though!
The alt text is what pops up as your pin description when people pin an image from your website.
Here’s an example:
See where it says “alternative text?” That is where Pinterest pulls in the pin description.
Here is an example of what it looks like once you pin it on Pinterest.
Your profile description is the introduction to your Pinterest profile. This brief, 160 character description should summarize what your business is and what type of topics you will be pinning. Below are a few great examples:
See how they each describe what they do and give a sense for what they will pin? Viewers want to know what type of content you pin before deciding to follow you or not.
I hate to be the bearer of bad news…but you gotta give up the cutesy board names. I know, I know. But you worked so hard on crafting the most clever board name! Well, the bad news is, you’re making it harder for people to find your boards.
For one, people want to know what’s on the board before they start following it. If you have a board entitled “yummy food for my tummy” that’s great and all except…it’s kind of a mystery what exactly will be pinned on the board. What type of food? Any type of food? What’s yummy to other people might not be yummy to others. See how their could be a confusion?
A better way to name the board would be “Healthy Dinner Recipes.” Descriptive and to the point – healthy dinner recipes. No confusion there!