How to land media mentions in 1 hour a week

How to land media mentions in 1 hour a week

How to land media mentions in 1 hour a week

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is all about how to land media mentions in 1 hour per week.

YES, you heard that right. You can actually land worthwhile media mentions that are going to help you grow your brand’s visibility in just 1 hour per week.

Now typically what I say is 5 hours per month, so it’s a little more than 1 hour per week but that doesn’t have a nice ring to it, does it?

So…how do you go about landing media mentions in just a little over 1 hour per week? Tune into this episode to find out!

How to land media mentions in 1 hour a week

Show notes

In today’s episode, you’ll find out:

  • What you need to do before you start implementing 1 hour per week of PR strategy
  • How to fit in media pitching into 1 hour per week
  • What specific tasks you should focus on during this 1 hour per week

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR and visibility strategies for introverts

PR and visibility strategies for introverts

PR and visibility strategies for introverts

Today’s episode is all about PR strategies for introverts.

Before we dive into today’s topic, I wanted to share about a brand new service I have called the Pitch Power Hour. This is where you and me can chat for 1 hour all about your PR strategy for a specific program or product you’d like to get in front of more people.

Whether you’re wanting to start pitching yourself for podcast interviews to help you grow your email list or have a course launch coming up, I’d love to help you strategize the best pitching options for you! You also receive 1 custom pitch template. Head to link listed below to sign up for a spot!

NOW….onto today’s episode…PR strategies for introverts!

I, too, am an introvert so please know that these tips are coming from someone who knows how you feel.

An introvert may feel uncomfortable at large networking events, feel totally drained after being at a party with a lot of people, you may not enjoy being put on the spot (your mind goes blank)…overall you prefer less social interaction and recharge your batteries by being alone.

You may be thinking that pitching yourself for media opportunities is only for extroverts. People that thrive on being surrounded by a lot of people, being the life of the party, but I’d beg to differ…introverts, especially during these times right now, can thrive off of being visible in ways that aren’t anxiety-inducing.

PR and visibility strategies for introverts

Show notes

In today’s episode, you’ll find out:

  • Why now is the time for introverts to be visible and pitch themselves for media opportunities
  • 6 tips for getting visible as an introvert
  • The number 1 thing you need to do as an introvert before pitching
  • How to use social media during social distancing to network with new people

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my client Katie Hunt of Proof to Product!

Katie is a business strategist, and mentor to product-based entrepreneurs. She’s worked with thousands of entrepreneurs through her in-person conferences and online courses she offers.

Katie is also the host of the popular podcast, Proof to Product, where she takes listeners behind the scenes of growing a product-based business. Guests share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing.

Before we dive in, I wanted to remind you that you can now sign up for my free 5-day challenge, Pitchfest, 5 days to your first media mention.

This simple and easy to implement email course guides you in figuring out how to identify your PR pitching purpose, how to find the right places to pitch yourself, crafting your first media pitch and then sending it off! 

You can sign up for it at https://brittneyllynn.com/pitchfest.

Also, I’ve opened up my online course, Impact + Influence, for enrollment! 

If you are in ANY of the following categories, now is the time to be pitching the media:

✨Infectious disease experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Health/medical experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Economy/financial experts (this includes personal finance tips, debt, student loans, investing, taxes/accounting)⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Productivity experts ⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Homeschooling/teaching at home⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Therapists/life coaches⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Relationship experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Psychologists⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Running an online business⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Real estate experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Careers/hiring⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online fitness⠀

I added several payment plan options, one as low as $67/month! Also, if you sign up between now and April 30th you’ll also receive a free 30 min PR strategy consultation with me

Also — if you buy during this week, April 13-17, I will be donating 100% of the profits of the course to the MD Anderson Children’s cancer hospital. 

Yesterday was my 32nd birthday and I wanted to do something this week to give back, and give back in a huge way. As many of you listeners know, my 24 year old cousin is being treated for Leukemia at MD Anderson right now. Obviously during this times, the worry and uncertainty has increased 1000% as she has no immune system while being treated. 

I’m hosting a fundraiser where my goal is to raise $25,000 to be able to donate to the hospital. You can go to brittneyllynn.com/fundraiser to learn more about where these funds will go.

So, until April 17th anyone who signs up for my course I will be donating all of those funds to my goal of raising $25,000. 

If you don’t have the funds or it doesn’t make financial sense for you to take my course right now but you want to help, you can go to brittneyllynn.com/fundraiser to donate an amount of money you feel comfortable with. Even $1 helps!

You can learn more and sign up at brittneyllynn.com/course.

NOW….onto today’s interview with Katie!

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

Show notes

In today’s episode, you’ll find out:

  • The one thing you need to do before you make any more cuts to your business during Coronavirus
  • The importance of focusing on what you can control during times of uncertainty
  • The power of pivoting and ideas of how you can pivot your product or service-based business quickly to meet your customer’s needs
  • How to identify supplemental income streams
  • Why you need to sell and serve during this time

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

Katie Hunt on how to identify supplemental income streams and the one thing to do before you make any cuts

CLICK TO READ MORE

5 steps to writing the perfect pitch

5 steps to writing the perfect pitch

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s solo episode covers the 5 steps to writing the perfect pitch!

Perfecting your pitch is absolutely key to getting featured by the media.

This episode will teach you everything you need to know about creating a winning pitch that will get the media to open it, read it, and want to feature YOU.

5 steps to writing the perfect pitch

Show notes

In today’s episode, you’ll find out:

  • What exactly a pitch is
  • 5 steps to writing the perfect pitch
  • 5 different types of subject lines you can use to pitch the media

Resources mentioned during the episode

  • Free pitch templates including ones to pitch:
    • Podcasts
    • Publications
    • TV stations
    • HARO requests
    • Follow up
  • Impact + Influence, my online course where I teach you everything you need to know from start to finish on how to become a go-to expert in your industry

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

5 steps to writing the perfect pitch

CLICK TO READ MORE

Jamie DuBose on pivoting your service offerings during coronavirus and how to evergreen your online course quickly

Jamie DuBose on pivoting your service offerings during coronavirus and how to evergreen your online course quickly

Jamie DuBose on pivoting your service offerings during coronavirus and how to evergreen your online course quickly

Today’s podcast interview is with Jamie Dubose of ZenplicityNow.com.

Before we dive in, I wanted to remind you that you can now sign up for my free 5-day challenge, Pitchfest, 5 days to your first media mention.

This simple and easy to implement email course guides you in figuring out how to identify your PR pitching purpose, how to find the right places to pitch yourself, crafting your first media pitch and then sending it off! 

You can sign up for it at https://brittneyllynn.com/pitchfest.

Also, I’ve opened up my online course, Impact + Influence, for enrollment! 

If you are in ANY of the following categories, now is the time to be pitching the media:

✨Infectious disease experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Health/medical experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Economy/financial experts (this includes personal finance tips, debt, student loans, investing, taxes/accounting)⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Productivity experts ⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Homeschooling/teaching at home⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Online learning⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Therapists/life coaches⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Relationship experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Psychologists⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Running an online business⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Real estate experts⠀⠀⠀⠀⠀⠀⠀⠀⠀

✨Careers/hiring

✨Online fitness⠀

I added several payment plan options, one as low as $67/month! Also, if you sign up between now and April 30th you’ll also receive a free 30 min PR strategy consultation with me. 

You can learn more and sign up at brittneyllynn.com/course.

NOW….onto today’s interview with Jamie!

Jamie DuBose on pivoting your service offerings during coronavirus and how to evergreen your online course quickly

Show notes

In today’s episode, you’ll find out:

  • The three types of business owners that should be considering pivoting their business offerings during Coronavirus
  • The steps to evergreen your online course quickly
  • Tips for people who run local, in-person shops and services and how they can pivot to offer virtual services (we specifically discuss ideas for what personal trainers can do, hairstylists, etc.)

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Who should pitch to the media during coronavirus

Who should pitch to the media during coronavirus

Who should pitch to the media during coronavirus

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s solo episode covers who should be pitching the media during coronavirus.

Before we dive in, I wanted to share an update on my free challenge, Pitchfest, which was supposed to be starting April 6.

Obviously, things have changed over the past few weeks for our world. And I don’t have the mental energy and capacity to do it at the level that I wanted to host it at.

So for now, I have evergreened the challenge, meaning you can sign up today and start going through it on your own time.

You can still sign up for it here. It will help you land your first media mention and as I explain in today’s episode…is more important now than ever.

Who should pitch to the media during coronavirus

Show notes

In today’s episode, you’ll find out:

  • The two sets of people who should be pitching the media right now during coronavirus
  • What topics to pitch
  • A free service you can sign up for to help you start pitching journalists who are looking for sources NOW
  • The 3 E’s you need to run your topics through before you start pitching

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Kaylan Thompson on how to find the right team members and the importance of your core company values

Kaylan Thompson on how to find the right team members and the importance of your core company values

Kaylan Thompson on how to find the right team members and the importance of your core company values

Today’s interview is with team building and hiring consultant Kaylan Thompson!

Kaylan helps solopreneurs make their first hire and give themselves a promotion so they can serve more clients and scale their business.

Kaylan Thompson on how to find the right team members and the importance of your core company values

Show notes

In today’s episode, you’ll find out:

  • How your personal core values impact the way you lead and grow your team
  • How to find the right team members to support your business needs
  • Mistakes aspiring leaders make
  • What are workflows and how to start outlining them for future team hiring

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

What journalists want

What journalists want

What journalists want

Hello hello, welcome back to another episode of the Human Connection podcast! Today we’re talking about what journalists want!

If you want to start getting mentioned in the media, pitching journalists story ideas will need to be a part of your strategy. 

But….what to journalists actually want? How do you stand out against the hundreds (yes, hundreds) of other emails they receive daily? Why should they feature YOU instead of someone else? 

Well, that’s exactly what we’re going to cover during this episode!

What journalists want

Show notes

In today’s episode, you’ll find out:

  • The one question you need to ask yourself before pitching a journalist
  • The 6 pillars of storytelling and why they’re important
  • Dos and don’ts of pitching journalists

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Jessica McSweeney on depression, overcoming the feeling of failure and the importance of slowing down

Jessica McSweeney on depression, overcoming the feeling of failure and the importance of slowing down

Jessica McSweeney on depression, overcoming the feeling of failure and the importance of slowing down

Today’s interview is with my dear friend and modern-style calligrapher Jessica McSweeney.

She’s been a professional calligrapher since 2014, and her work has been featured in various super cool publications, including in national print in The Knot and online on Brides.com and Martha Stewart Weddings.

Before we get to the interview, I wanted to share I have open spots for my 90 Min PR Intensive!

If you aren’t familiar, the PR Intensive is a custom PR plan for your business.

How it works is you fill out an assessment on your business, your goals, your audience, and we then create a strategic PR plan exactly for your business…it’s the plan we’d implement for you if you’d hire me on a retainer basis!

With the Intensive, you get: 

  • Custom PR strategy
  • Custom pitch templates
  • At least 25-35 places of targeted research whether that be podcasts, publications, influencers, etc with contact info and pitching angles
  • A list of pitch ready topics and key messaging to position you as an expert in your industry
  • A list of tools and resources
  • An updated bio

The PR Intensive is a $3,000 commitment buuuuut if you use code HUMANCONNECTION on your inquiry form I’ll give you $200 off for your April booking!

Head to brittneyllynn.com/printensive to learn more and grab your spot! 

Jessica McSweeney on depression, overcoming the feeling of failure and the importance of slowing down

Show notes

In today’s episode, you’ll find out:

  • How Jessica handled her mental health struggles while being an entrepreneur
  • Suggestions would you have for listeners who may be going through their own mental health struggles
  • How to establish your voice as an artist
  • Her thoughts on how your mistakes or “failures” can be a valuable lesson 
  • What is sunken cost fallacy and why it happens to so many entrepreneurs
  • The issue with curated vulnerability
  • Which Bravo housewife each of us would spend a day with 🙂

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

How much my business made in 2019

How Much My Business Made in 2019

How much my business made in 2019

Today’s episode I share it all…and I mean…ALL.

I’m sharing exactly how much revenue my business brought in for 2019. *Gulp*

Along with sharing my revenue, I also share what my biggest expenses were, how I more than doubled my income in 12 months, what my life actually looked like while growing my business and so much more.

I’m excited, and a little nervous, to share this information so publicly but also I think it’s hugely important to share a true behind the scenes of what it’s like to grow a business in 2020.

Enjoy!

How Much My Business Made in 2019

Show notes

In today’s episode, you’ll find out:

  • How much revenue I made in each 4 years of my business
  • How much revenue I made in 2019
  • How much money I spent on expenses in 2019
  • My biggest expenses of 2019 and why they were worth it
  • What my life and business looked like in 2019
  • 5 important lessons I learned in 2019

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

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