PR tips for e-commerce business owners

PR tips for e-commerce business owners

Today’s podcast episode is a continuation of my mini-series here on the podcast where I’m sharing PR and media pitching tips for all kinds of entrepreneurs and business owners.

The first episode in the series we covered PR tips for service providers, our second episode in the series covered PR tips for online course and/or membership creators, the third in the series we covered PR tips for authors.

But today’s episode we will be covering PR tips specifically for e-commerce business owners. 

PR tips for e-commerce business owners

Show notes

In today’s episode, you’ll find out:

  • Why PR for e-commerce business owners
  • What I recommend e-commerce business owners do to create their own unique PR strategy
  • The best media platform for e-commerce business owners to focus on pitching to get ROI
  • The inside scoop on gift guides: the pros and cons of gift guides, how to get into them, when to pitch, etc
  • Mistakes I see e-commerce business owners make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

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Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and 

First of all thank y’all so much for the amazing feedback on my big news from last week! 

If you have no idea what I’m talking about, you can head back to last week’s episode titled “my big news.” It’s where I share a huge life change for both my husband and I as we are currently converting a sprinter van into a tiny home!

I know, v. crazy but life is too short and we are excited for this new adventure. Anyways, I gabbed all about that in my solo episode last week but this week is all about my interview with Joe Casabona!

Joe started his career almost 20 years ago as a freelance web developer and has been a team lead, system admin, and was even a faculty member at his alma mater. Podcasting has been the perfect medium for Joe to share his knowledge and build up his peers. He is not only a veteran podcaster but he helps people launch their own podcasts.

When he’s not creating courses for LinkedIn Learning, you can find Joe spending time with his family, enjoying baseball, or talking too much about Star Wars.

Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting

Show notes

In today’s episode, you’ll find out:

  • Why everyone should have a podcast
  • 4 ways to make money podcasting (Joe makes 40% of his income from podcasting and it’s not only sponsorships!)
  • Easy ways to start making money from your podcast now
  • Tips on creating a membership community outside of tools like Patreon

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

My big news

My big news

This episode is a bit different than my usual episodes. On social media and to my email list I’ve been sharing that I have some big life news that I’d be revealing and….this episode is the big reveal.

I’m excited/nervous/anxious/all the feelings you can imagine about this big life transition that is happening and felt like a podcast episode was the best way to reveal the news.

Hope you enjoy!

My big news

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

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CLICK TO READ MORE

PR tips for authors

PR tips for authors

This is a continuation of my mini-series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series was covering PR tips for service providers, our second was PR tips for online course and/or membership creators.

But today’s episode we will be covering PR tips for authors!

Now before we dive in, I want to share that these tips will be specifically for non-fiction authors. Authors who write business books, self help, professional development genre. The fiction book industry is not one I am as familiar with so I don’t feel as comfortable sharing strategies for those individuals.

PR tips for authors

Show notes

In today’s episode, you’ll find out:

  • The importance of a PR strategy for authors
  • When to implement a PR strategy as an author of an upcoming book
  • The PR strategy I recommend authors implement for their books
  • 4 mistakes I see authors make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of Brand Merry!

Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal – creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.

In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story.

We go in depth talking about storytelling and how it’s key to standing out as a business owner. Michelle has a workshop on the topic of storytelling coming up on March 2, 2021 which you can sign up for right here!

Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection

Show notes

In today’s episode, you’ll find out:

  • Why storytelling is important and how it creates that human connection we all crave
  • Where to start when you’re just getting started with storytelling and how to get better at it
  • What 2020 taught us about transparency as business owners
  • How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!)
  • How to separate your emotions from business decisions

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR tips for course & membership creators

PR tips for course and membership creators

This episode is a continuation of my mini series here on the podcast where I’m going to be sharing PR and media pitching tips for all kinds of entrepreneurs and small business owners.

The first episode in the series was covering PR tips for service providers — you can access that by clicking here.

But today’s episode we will be covering PR tips for online course and/or membership creators!

Let’s dive in, shall we!?

PR tips for course and membership creators

Show notes

In today’s episode, you’ll find out:

  • 3 reasons why course creators and membership creators should incorporate a PR strategy into their overall marketing strategy
  • What I recommend course and membership creators do to create their own unique PR strategy
  • The importance of having an amazing, high converting lead magnet and tips on creating one
  • The best media platform for service providers to focus on pitching to get the best ROI
  • 4 common mistakes I see service providers make when they start implementing a PR strategy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and virtual summit expert Krista Miller of Summit in a Box!

Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

Krista is in my Amplified Expert Academy program and has been a long time online business 

Before we dive into the episode, I wanted to share a bit more about our monthly subscription Curated Connections!

Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that!

Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. (Psst… you can read more about how HARO works here on my blog!)

Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to.

You can learn more about this subscription by going to brittneyllynn.com/curatedconnections — you can also cancel at any time!

Alright, now let’s get into this week’s episode!

Krista Miller on how virtual summits can increase your brand awareness and leads in 2021

Show notes

In today’s episode, you’ll find out:

  • How Krista got into creating an entirely separate business on virtual summits (she was previously a WordPress developer)
  • How business owners like you use virtual summits to increase their brand awareness and leads in 2021
  • What to do if you have a small email list but you want to host a virtual summit
  • Why virtual summits get a bad rep and how yours can be different
  • What people get wrong about virtual summits
  • The importance of diversity and inclusion in virtual summits,
  • Her #1 cold pitching tip
  • How much to pay affiliates who promote your virtual summit

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

PR tips for service providers

PR tips for service providers

Today starts a series of podcast episodes where I’m going to share PR and media pitching tips for all kinds of entrepreneurs and small business owners.

Today’s episode is our first in the series and it is covering PR tips specifically for service providers.

Let’s dive in, shall we!?

PR for service providers

Show notes

In today’s episode, you’ll find out:

  • 3 reasons why service providers should incorporate a PR strategy into their overall marketing strategy
  • What I recommend service providers do to create their own unique PR strategy
  • The best media platform for service providers to focus on pitching to get the best ROI
  • 3 common mistakes I see service providers make when they start implementing a PR strategy
  • Examples of our clients who are service providers and the PR success we’ve seen from them

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Monica Louie on creating Facebook ads that work and how to 10x your results

Monica Louie on creating Facebook ads that work and how to 10x your results

Welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and Facebook ads expert Monica Louie!

Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

She is THE go-to expert when it comes to Facebook ads and I’m so excited to bring her on to share her expertise.

Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections!

Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that!

Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. 

Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to.

You can learn more about this subscription by going to my website — you can also cancel at any time!

Alright, now let’s get into this week’s episode!

Monica Louie on creating Facebook ads that work and how to 10x your results

Show notes

In today’s episode, you’ll find out:

  • How to 10x your return on investment in paid social advertising
  • How PR adds credibility to your paid ads
  • How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising
  • What a good cost per lead is in the B2B space
  • What metrics to look at and know if your paid ads are working
  • Tips on installing the Facebook ad pixel
  • The one thing that businesses that are successful with Facebook ads do
  • How to create a Facebook ad that connects to an audience on a human level

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

How to observe the media and come up with pitch topics

How to observe the media and come up with pitch topics

Hello hello welcome back to the first podcast episode of 2021 of the Human Connection podcast, I’m your host Brittney Lynn and I’m so excited you are here listening!

In case you are new around these parts, welcome! I’m a female entrepreneur who runs a PR agency that serves purpose-driven online entrepreneurs.

Our team represents clients across a variety of industries landing them podcast interviews, publication interviews, and tv interviews. 

Many people want to work with us because we do the heavy lifting of PR — we come up with pitch ideas, do the research on the best outlets to reach out to, connect with the journalists/podcast hosts/producers, and land our clients the interview.

But…not everyone is at a place where it makes sense to completely outsource this work. Maybe you aren’t ready to pay an ongoing retainer fee to an agency like ours to do everything for you.

But you are ready to start getting mentioned by the media.

To see your name in prominent publications, to become that go-to expert in your industry.

So, this solo episode is going to share how you can observe what the media is reporting on and how you can come up with those pitch topics for yourself!

Let’s get into it.

How to observe the media and come up with pitch topics

Show notes

In today’s episode, you’ll find out:

  • The importance of consuming the media outlets you want to pitch
  • How to pay attention to media headlines and a break down of 4 headline examples and why they work
  • What is a “hook” and the 3 components of an effective hook
  • How the media works in regards to first time pitchers

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

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