When to DIY your PR

When to DIY Your PR

Hi everyone, welcome back to another episode of the Human Connection podcast I’m your host Brittney Lynn and today is a solo episode covering when to DIY your PR. 

Not every business owner and entrepreneur will be ready to hire a publicist on a retainer but that doesn’t mean you can’t implement a successful PR strategy. 

Listen to this episode to learn when is the right time to DIY your own PR and when it’s time to hire a publicist.

When to DIY Your PR

Show notes

In today’s episode, you’ll find out:

  • 4 reasons why you should DIY your own PR instead of hiring a publicist
  • Why you can have success DIYing your own PR
  • When to invest in someone pitching on your behalf and when to DIY

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

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Kim Stewart on offering PR services as a VA and the hardest part about getting started (and how to overcome it)

Kim Stewart on offering PR services as a VA and the hardest part about getting started (and how to overcome it)

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with Kim Stewart of Kim Stewart Marketing!

Kim is a student in both my Impact + Influence course as well as my membership Max Media Magnets. She joined because she wanted to start offering PR as a service for her current clients but had no idea where to start. 

Before we dive into the episode, my free challenge Pitchfest is happening THIS WEEK and there’s still time to sign up! You are only one day behind and we can get you all caught up.

If you want to learn how to land your first media mention I highly recommend signing up. Head to brittneyllynn.com/pitchfest to enroll now.

Kim Stewart on offering PR services as a VA and the hardest part about getting started (and how to overcome it)

Show notes

In today’s episode, you’ll find out:

  • One thing she wishes she could have told herself when she was first starting to pitch for clients
  • The biggest lessons she’s learned over the past 6 months of pitching her clients for media opportunities.
  • The hardest part about getting started with media pitching.
  • What she loves about PR and what made her sign up for my signature course, Impact + Influence.
  • What advice she would give to people who want to start offering PR as a service.

Resources mentioned during the episode

How to subscribe, review, and help the show

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Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

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How Virtual Assistants can add PR as a service (and make more money)

How Virtual Assistants can add PR as a service (and make more money)

Welcome back to another episode of the Human Connection podcast I’m your host Brittney Lynn and today is a solo episode specific for any Virtual Assistants or any budding junior publicists on how they can add PR as a service. 

Now before we dive into the topic, I want to remind you of my free LIVE pitching challenge Pitchfest is back and begins July 13, 2020. 

This is an email-based challenge that also includes daily videos, live streams where you can ask me your specific pitching questions, as well as handy worksheets to help you get clarity on what your message is and how to pitch it to the media.

By the end of the 5 day challenge, you will be sending off your first media pitch (or your next if you are already pitching the media!)

This could be sending a pitch to a journalist or editor, a podcast host, or even a local tv producer (don’t worry, I help you figure out WHO you should pitch during the challenge!)

You can register at brittneyllynn.com/pitchfest and again, it’s completely free!

How Virtual Assistants can add PR as a service (and make more money)

Show notes

In today’s episode, you’ll find out:

  • How I got started in the PR industry
  • What to do when you’re brand new to PR and you want to learn more about
  • How to get started with offering PR services to your clients
  • One of the best ways to grow your PR services organically

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Kelsey Kerslake on creating an aligned business and living your dream life

Kelsey Kerslake on creating an aligned business and living your dream life

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with Kelsey Kerslake of Pinegate Road!

Kelsey and I met by joining the same mastermind group and Pinegate Road is actually who designed my website (isn’t it gorgeous!?)

Pinegate Road started as a branding and design agency but now also offers coaching services to other service providers who want to scale their businesses on their own terms.

Kelsey and I discuss how she started her business and how it’s grown over the years and so much more. Excited for you to tune in.

Kelsey Kerslake on creating an aligned business and living your dream life

Show notes

In today’s episode, you’ll find out:

  • How she went from $200 in her bank account to $16,000/month in 3 months
  • What to do when you can’t figure out what it is that you want in life
  • How to stabilize your business
  • The importance of SOPs 
  • The question she asks herself when making big business investments
  • How to scale to six-figure years while working 15 hours per week

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

The 5 P’s of PR: How to set yourself up for media pitching success

Hi everyone, welcome back to another episode of the Human Connection podcast I’m your host Brittney Lynn and today is a solo episode all about the 5 P’s of PR and how to set yourself up for media pitching success.

Now before we dive into the topic, I want to remind you of my free LIVE pitching challenge Pitchfest is back and begins July 13, 2020.

This is an email-based challenge that also includes daily videos, live streams where you can ask me your specific pitching questions, as well as handy worksheets to help you get clarity on what your message is and how to pitch it to the media.

BY the end of the 5 day challenge, you will be sending off your first media pitch (or your next if you are already pitching the media!)

This could be sending a pitch to a journalist or editor, a podcast host, or even a local tv producer (don’t worry, I help you figure out WHO you should pitch during the challenge!)

You can register here and again, it’s completely free!

Alright, let’s get into the 5 P’s!

The 5 P’s of PR: How to set yourself up for media pitching success

Show notes

In today’s episode, you’ll find out:

  • The 5 P’s of PR and why they’re important to knowing and understanding before you start pitching yourself to the media as an expert
  • The questions to answer when defining your mission and key messages
  • The importance of knowing your ideal audience 
  • Where to promote your landed media mentions

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Mariah Magazine on simple SEO strategies and creating a human connection with your words

Mariah Magazine on simple SEO strategies and creating a human connection with your words

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with SEO expert Mariah Magazine!

I loved our conversation not only because Mariah and I have become good friends (and even accountability partners!) but because she simplifies SEO in a way that I understand and makes it easy to implement.

Mariah Magazine on simple SEO strategies and creating a human connection with your words

Show notes

In today’s episode, you’ll find out:

  • Simple SEO strategies you can implement easily to increase your rankings in search results
  • 4 factors that make your site rank higher on Google
  • How to create a human connection with your words and not sound like a robot
  • The best thing Mariah has done for her business
  • The top 3 tools business owners should use to improve their SEO rankings
  • How PR & SEO work together
  • What is EAT and why you should pay attention to it
  • Questions to ask your past clients to get keyword ideas for your blog

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Inside a day in the life of a Publicist

Inside a day in the life of a Publicist

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is a sneak peek behind the scenes into what a day in MY life is like.

Yes, I’m sharing with you everything, from the moment I wake up to the moment I stop my day and everything in between. 

Tune in to the episode if you’re nosy like me (lol!) and hear what a day in my life is like!

Inside a day in the life of a Publicist

Show notes

In today’s episode, you’ll find out:

  • My morning routine
  • How I stay updated on what’s happening in the media
  • How I structure my days to be my most productive self
  • How we keep the topics we’re pitching on behalf of our clients organized
  • What a day in the life is like for a boutique PR agency owner
  • How we approach PR and media pitching for our clients
  • My struggle with managing my emails

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Meg Baker on what to do if your ideal customers aren't buying now

Meg Baker on what to do if your ideal customers aren’t buying now

Today’s interview is with hiring expert and business consultant Meg Baker of MegKCo! She helps visionary entrepreneurs streamline their business with the right team and perfect their processes.

Meg is a delight to speak with and I’m super excited for you to tune into this episode.

Before we dive into the interview, I wanted to remind you that the price of my Pitch Power Hours are increasing come June 1st!

You can grab a spot in June NOW for the discounted price of $197.

Here’s what Mariah from Mariah Magazine shared about her Pitch Power Hour experience:

THIS POWER HOUR WAS SO WORTH IT. For real. Brittney went through the pitch I was sending, fixed it up, AND recorded her feedback and notes while she did it so I could understand the WHYS behind the changes (which I totally love). We also strategized WHO I should be targeting with this pitch…because audience matters. All in all, when I send this pitch out, I know, for a fact, it’s going to be an EASY YES for people….and that’s exactly what I wanted.”

Alright, let’s dive into the episode!

Meg Baker on what to do if your ideal customers aren’t buying now

Show notes

In today’s episode, you’ll find out:

  • What it’s like to work with your best friend and the importance of communication with you’re hiring friends
  • How she leverages her quick startedness to help her clients
  • The biggest problem she sees visionaries have and how to overcome that problem
  • What you can do now if they do find themselves with more time because of clients not buying right now
  • How to have conscious conversations with your team members
  • How she’s used her Kolbe to create a business structure that she loves
  • Why you need to hire that compliment your skills and not your clone

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

How we brainstorm topics to pitch our clients on

How we brainstorm topics to pitch our clients on

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s episode is sharing an inside look into how me and my team brainstorm topics to pitch our clients to the media as expert sources.

SO…if you’re new here, hi! I’m Brittney and I run a boutique PR agency outside of Dallas, Texas.

I have a small but mighty team and we work with a variety of clients across industries representing them as their publicist.

What this means is we handle ALL of the media pitching and coordination. One of the biggest parts of our job is to come up with creative, unique story ideas and angles that we can pitch to the media in hopes for the media, whether it be a podcast, a publication, or a tv station, featuring our client as an expert for the story.

But…how the heck do we come up with fresh new ideas every single week?! Well I’ll walk you through exactly what we do in this episode.

How we brainstorm topics to pitch our clients on

Show notes

In today’s episode, you’ll find out:

  • How we make sure we’re pitching topics that are in line with our client’s goals
  • What we pay attention to in the mainstream media
  • The questions we ask our clients to get pitching ideas from them
  • How we determine if something is interesting enough to pitch 

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

Amy Bradbury on how to change your money mindset and know when you're financially ready to hire a team

Amy Bradbury on how to change your money mindset and know when you’re financially ready to hire a team

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my Accountant Amy Bradbury of Empowered Profit!

Through a combination of done for you services and consulting, Amy and her team consistently make online businesses more profitable while allowing kick-ass women entrepreneurs to make even more impact in their homes, communities, and in the world.

Amy and I recorded this episode before the pandemic happened but guys this conversation is incredibly important.

Amy Bradbury on how to change your money mindset and know when you're financially ready to hire a teamAmy Bradbury on how to change your money mindset and know when you’re financially ready to hire a team

Show notes

In today’s episode, you’ll find out:

  • What to do when you want to change your money mindset
  • How to know when you’re financially ready to hire a team
  • Why you need to pay attention to your numbers to make it to 6-figures (and beyond)
  • How to identify your goal hourly rate according to how much you want to make in a year
  • Why you shouldn’t be trying to keep your clients happy

Resources mentioned during the episode

How to subscribe, review, and help the show

Like the show? There are several ways you can help!

Want more? Sign up for the email newsletter!

Be the first to know when there is a new episode out and get the inside scoop on all of the guests.

Thanks so much for tuning in. See ya next week!

CLICK TO READ MORE

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