Today’s post is a little different. I recently shared this blog post on my personal blog (one that keeps our friends and family up to date on all of the shenanigans we get into as well as a lot of dog photos) because my job now is a mystery to most people in my life. I don’t know how many times someone has asked me “so….(long pause) what is it that you do exactly?”
Maybe people assume I do nothing but sit and watch re-runs of Teen Mom or maybe they think I sleep until noon every day, but I can assure you that is certainly not the case.
I figured this might be of interest to my audience here, as some of you may not know what a social media strategist does all day long. I hope this peek into my day informs you a little more of what it’s like to be a small business owner working in the social media industry.
This is a question I’m sure many of us receive often. “What do you do?” I’d dare to say it’s one of the first questions you ask someone when you first meet them.
Before, it was an easy question for me to answer because I had a “normal” job. I would say, “I work at __________ and I do ____________.” Fill in the blank, easy peasy.
Now, that’s not the case.
Let me rewind a bit to give the background as to how I got to where I am.
Three and a half years ago Ryan and I got on the debt paying train. We essentially drank the Dave Ramsey kool-aid and took it on full force. One of the reasons that kept us going was just the thought of us living like no one else and not having any sort of debt whatsoever (full disclosure, this will probably change once we buy a home because we are by no means going to pay all cash for our first house).
Another reason was to afford me the possibility of working for myself one day.
For reasons unknown to me, I’ve had it in the back of my mind to one day be my own boss. Maybe it’s from listening to entrepreneur podcasts, maybe it’s my past experiences at old jobs, or maybe I was inherently born with a desire to pave my own way…I don’t know the reason but I know it’s been nagging at me for a while now.
So when Ryan got the job opportunity down here in Dallas, it became a reality a lot sooner than I originally thought. I’m sure if we would have stayed in Milwaukee, I would have never just up and quit my job, but somehow moving across the country gave me the courage to finally try and see if I could make this work.
Oooookay. Now that you have the background story, let’s get back to the title of this post: What in the heck do I do all day?
I’ll admit, when I would read articles or listen to entrepreneur podcasts and they would say that being your own boss is not for the faint of heart and that it is a LOT of work, I kind of rolled my eyes.
I mean, how hard could it be? You can do whatever you want, whenever you want, right?
While yes, I can spend the day in my pajamas and take a class at the gym in the middle of the day…it’s not that glamourous.
And it IS a lot of freaking work. Like, I have never worked this hard in my life.
Here’s the thing: We moved to a brand new city, where we didn’t know anyone. Where I have no connections or much knowledge of how to be a small business owner.
To say the first few months were hard is an understatement.
I had no idea how to structure my day. I had a million project ideas. I needed to build a website from scratch (because uh, I did not want to spend money on a professional right now). I also needed to figure out simple things of moving to a new city…like knowing my way around the grocery store.
It was a lot. And Ryan was gone a lot for work, which was expected but was still lonely at times. Thank God for Murphy (our dog), he at least gave some sort of structure to my day.
Annnnnyways. The first few months were rough and hard to navigate, but I finally found my groove in January. I gave myself some yearly goals, and broke them down into monthly goals so I could have a chance of actually achieving my yearly goals.
I started going to MeetUps and meeting other small business owners.
I started networking online.
I consistently blogged on my business website.
I started submitting proposals to potential clients.
And it started clicking. I started actually getting clients. Like, real people and businesses that pay me to do what I love doing. Whaaaat?!
So I’ve typed over 600 words and I still haven’t answered the initial question of what I do. Well, it’s not the easy fill in the blank answers I used to be able to say, so here it goes. On any given day, I could be doing the following:
I primarily work with other small businesses/entrepreneurs who need help in managing their social media accounts or creating a social media strategy for their business, so if you know any Etsy shop owners, local restaurants…any type of small business that needs social media or marketing help, send them my way!
So…as you can see, the question of “What do you do?” isn’t as easy to answer in one sentence. Because in reality, I do everything.
This is a pretty accurate description of what goes on in my head during any given day:
Though it has many ups and downs, and is certainly the hardest thing I’ve ever done so far in my life, I wouldn’t have it any other way.
Often I hear rumblings of how hard it is to be consistent on social media because it’s all too overwhelming. While that may be true, it’s also true that getting consistent on social media can help grow your business exponentially.
P.S. I have a free email course that helps you be more consistent and save time on social media, if you’re feeling overwhelmed with social media!
Today’s post features the reasons why you need to make social media a priority for your business and how it can help increases sales. Whether your selling products or services, being consistent on social media can bring you a steady stream of visitors to your website which can turn into more sales for your business.
Regularly posting on social media will not only increase your follower count, but it will also increase the viewers on your website.
By regularly showing up on social media, you show that you are reliable. You didn’t just open a social media account because you were told to and then never posted an update. You took the time to determine your “why” for social media and made a plan for the type of content you’re going to share.
Need help with creating a social media strategy? Check out this post.
Many people will choose to work with your business because of the person behind the business, not just what the business can provide for them. People want to work with people that they know they can count on and that are reliable. Consistently showing up on social media is your way of saying “I do what I say I will do, no matter what.”
Here’s the honest truth: You have to promote your business to be able to get sales. No one else is going to do it for you (unless, of course, you hire someone to take on that task).
Long gone are the days of “build it and they will come.” You need to consistently promote your brand, otherwise you will be quickly forgotten. People do not see every single piece of content you promote on your social platforms, so you need to consistently promote yourself and your business on social media to get traction.
You never know who is arriving on your social platforms for the first time, so make sure any newcomer understands exactly what you do and who you help.
Many other businesses will drop the ball and say that social media takes too much time. By being consistent on social media, you will be at the top of your customer’s mind, beating out the other businesses that didn’t devote any time to a social strategy.
Regularly posting updates on social media will help boost your authority in your industry. People will slowly begin to rely on you as the go-to person in your industry when they have a request for your products or services.
Did you know that it takes an average of at least seven times a person will need to see your business before they will make a purchase? When they are ready to make a purchase, you want to make sure your the business at the top of their mind.@BrittneyLLynn explains why getting consistent on #socialmedia is not only important, but crucial to your business growth. Click To Tweet
One complaint I hear from small business owners is that they feel overwhelmed with having to create new content for each platform all the time. Creating brand new content for each platform is not necessary though! Re-purpose your old, evergreen content on social media and you will remain relevant while also sharing new content.
Use your social platforms to promote your products or services in a unique way. Take a blog post you published a while ago and do a Periscope about it. Regularly send out tweets promoting evergreen blog posts. Pin older (but still relevant) blog posts to Pinterest. Use the content you already have to drive traffic from social media to your website.
Routinely responding to comments on your social platforms will prove that you genuinely care and listen to your audience. The more you engage with your audience, the better understanding you will have of exactly what they want and how your business can provide for them.
The increased loyalty this will provide will grow your business exponentially. These raving fans will continue to purchase your services and products, and better yet, will become your brand ambassadors which is the biggest compliment of all.
Even though we live in a digital age, most everyone purchases items or services because of word-of-mouth recommendations. How awesome would it be to consistently get sales because of your biggest fans recommending your services? Pretty awesome, I think.
Twitter chats, I believe, are an under-utilized way to connect with your target audience in a way you can’t anywhere else online.
I remember when I participated in my first Twitter chat years ago. It was for job at a recruitment company and I remember feeling totally lost because everything moved so fast! Despite it being a fast-paced environment, a small business can glean a lot of intel from observing and participating in Twitter chats. Let’s dive into today’s topic.
Before we fully dive into how you can get the most out of a Twitter chat, let’s first define what one actually is, for those that aren’t familiar. A Twitter chat is a live chat that a group of Twitter users discuss a certain topic at a pre-determined time. The host of the Twitter chat determines a hashtag for all participants to use, so you can have a stream of everyone participating in the chat.
The host or moderator will prompt the participants with questions (usually 7-10) to answer and share their experience.
A Twitter chat is a great way to network with a large group of like-minded individuals, gain insight, and potentially get you new business.
I have gained new clients, developed new business relationships, and networked with others in my industry all via Twitter chats, so they are definitely a tool to grow your business.
You first need to find the right chats to join. Joining the right kind of chats are crucial to your success, so choose wisely.
If you’re looking to network with others in your industry, select chats that are specific to your industry.
If you’re looking to gain exposure of your brand and potentially get new clients or customers, do the research and find out what Twitter chats your audience participates in. They probably won’t be participating in the industry related ones I first mentioned, because that’s not where they will find the most value.Find out how small businesses can use Twitter chats to grow their brand from @BrittneyLLynn! #smallbiz #smallbiztips Click To Tweet
You can shine on a Twitter chat if you consistently offer super valuable information. This does not mean going into a Twitter chat and only promoting your content and services. In fact, I would suggest not promoting any of your offerings or services unless someone specifically asks. You want to be seen as a thought leader, not a product pusher.
Participating in a Twitter chat isn’t all about pushing your products and gaining thousands of new customers, it’s about relationship building and one-on-one interaction with a certain group of people. Forcing your products and services down people’s throats won’t make them want to check out your business, it will only turn them away.
A first impression can be a lasting impression, so make it worthwhile.
What I find the most valuable out of a Twitter chat is what actually happens after the chat is over. While Twitter chats do move a lightening speed, find 3-4 people that you resonate with and connect with them on a deeper level after the chat.
Start following their blogs and regularly comment. Retweet their tweets and pin their blog posts on Pinterest. Selecting a few people to develop a deeper connection with will help make the Twitter chat seem less like a big scary place.
You can also possibly find people to collaborate with on a project. I’ve heard of numerous relationships begin through a Twitter chat, and then later they partner to host a webinar together or to offer a product. The opportunities are endless.
Another task to do post-Twitter chat is making a Twitter list. If you followed my tip on carefully choosing Twitter chats that are related to your industry, or your target market’s industry, this tip should be a breeze.
Go back through the tweets and identify people who could potentially be future clients/customers of yours. I suggest creating a Twitter list to help you easily categorize these.
Once your Twitter list is created, keep an eye on what these people tweet, the questions they ask, and offer as much as advice as you can. These individuals will remember how you once helped them and could eventually come to use your product or service in the future.
P.S. I’m conducting a one question survey related to social media and small business owners. I would greatly appreciate it if you took a few minutes to answer my one question. You can fill out the survey here. Thanks for your feedback!
We discussed last week the ins and outs of Facebook Pixel and how you can use it within your small business, but we’re going to dive deeper into Facebook’s newest kind of ad: Facebook Lead ads.
Facebook Lead ads are what I imagine are just the start of user-friendly ads that are simply to use as well as relatively easy to make as an advertiser.
Facebook Lead ads could change the way you advertise on Facebook, getting you even more subscribers, event attendees, or hot leads, so let’s jump right in.
Facebook Lead ads are one of the newest ad types offered through Facebook (as of March 2016 when this post was written) and could change the way you do business.
Simply put, Facebook Lead ads make it super easy for people to sign up for your email newsletter, events, or product information without ever having to leave Facebook.
Obviously, this is a benefit to Facebook because it keeps people on the Facebook platform longer, but it also can benefit you as a small business.
Here is an example of what a Facebook Lead ad can look like:
The image on the left shows what a Facebook Lead ad looks like when someone is scrolling through their newsfeed. The center image shows what pops up if you clicked the “get quote” button in the first image. The image on the right shows an additional question this particular advertiser wanted to ask its audience.
This process is made seamless so a user never has to leave the Facebook app. The name and email information is even auto-populated, pulling information from the user’s contact information they have on their personal Facebook profile.
Most likely, your audience is on Facebook. Why not reach out to them where they are already spending time by using a Facebook Lead ad?
You can make your Lead ads as simple as asking for name and email (what I would suggest if you’re goal is more email subscribers) or you can ask for further information to get more details about the person, depending on what you’re end goal is.This blog post takes you step-by-step, explaining exactly what Facebook Lead ads are & how YOU can use them Click To Tweet
You will first start with creating a new campaign. (I’m sure this goes without saying but just in case, you must have a Facebook page for your business to be able to do Lead ads. Okay, onto the next step). Don’t worry about creating the Lead form yet, you can do that later in the process.
So, you start with creating a campaign. I find the easiest way is to create a campaign within Power Editor.
1. Log into Power Editor, click “Create campaign” in the top left.
2. Enter the name of your new campaign, then select “Lead Generation.”
3. You will then be creating a new ad set and new ads for your form. Only worry about creating one ad right now, you can go back and add more later.
4. Next up, you will input the normal information you would for an ad set: Choosing an audience, placement of ad (mobile and/or desktop), budget, start date/end date, etc.
5. After that information is complete, you will then input the creative pieces of your ad: text, headline, display URL, image, call to action button.
Now, you can finally create your Lead form!
Under the creative portion (screenshot above), you will see “create new form.”
Once you select “new form” you will then be prompted to enter the name of your new form.
Then, you will be able to input what information you want to gather from your audience.
Then your form is created! Yahoo! You made it to the end.
The most popular way I have seen small businesses use Facebook Lead ads is to grow their email list. For one, you only have to ask two questions for your audience to fill out: 1) Name and 2) Email. Both of these items will auto-populate into a form, making it only two clicks for someone to be signed up on your email list.
If you’re asking for someone’s email though, you need to be giving them something valuable in return. Boring old newsletters will not cut it in this day and age.
Offer something that only you can offer your fans and make it extremely valuable for them. State the benefits the will receive from signing up for your email list (an emotional connection) rather than the features.
Accessing lead ad sign ups
Alright, so you posted up your lead ad and the sign-ups are rolling in. Where do you access this information?
1. Log into your Facebook page
2. Click on “publishing tools” at the top
3. Click on “Lead Ads Forms” on the left hand side
4. Your lead ad information should pop up on the right side of the screen. From there, you can download the information as an excel file.
Whew, and we’re done! Please let me know if you have any additional questions or if you try out Lead ads for your business, I’d love to hear the results!
One thing you can always count on is that social media is always changing. It never stays the same. As we learn more about the digital world and what it can do, social media will continue to evolve, that is certain.
A somewhat recent change is the Facebook pixel. Previously (before October 2015), there were two different pixels:
It was rather confusing for marketers (and even moreso confusing for non-marketers!) because you could easily get confused between the two.
Now, Facebook has come out with a new and improved pixel, simply called “Facebook pixel.” You can now use the Facebook pixel in place of using the conversion pixel and the custom audience pixel.
Here is a table explaining the differences between the three pixels. As you will see, Facebook pixel has all of the features the previous two pixels had.
One thing to note is that Facebook will be removing the conversion tracking pixel in the second half of 2016 (which is soon, how crazy!), so it’s best to start transitioning over to the new Facebook pixel now so you can start to get used to it.
Now it’s time to get into the meat of this post!
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The Facebook pixel is a piece of code that you place in the backend of your website (don’t worry, I’ll show you how to do that later in the post) that enables you to track, optimize, and build audiences for your Facebook advertising campaigns.
To get the piece of code for YOUR business, you will need to have a Facebook page for your business. Then, follow these instructions:
3. Next, click on “Tools”
4. Then, “Pixels.”
5. Once you click on Pixels, you will have several options. The two that are most used is “view pixel code” and “email pixel code.”
Selecting “view pixel code” looks like this at the top:
This is the Facebook pixel code I mentioned at the beginning of this post. If you have a tech background, you may already understand where on your website you should place this code to set it up properly.
If you don’t have a tech background, no worries, there are ways to make it easier to implement. I’ll get to that.
This also pops up when you select “view pixel code”:
For simplicity sake, we won’t go into much detail about these additional tracking codes in this post. BUT. Know that these tracking codes are super informative and helpful for your business. We will talk about them in more detail in a future post. Let’s first get a handle on the general Facebook pixel.
Selecting “email pixel” has this pop up:
This option simply gives you the ability to email yourself (or a web developer if you have one) your Facebook pixel code. This is the exact same code if you were to pick “view pixel code,” it’s just emailed to whatever email address you input.
If you implement the Facebook pixel on your website, you can:
All of these things gives you more information about your customers and target audience, giving you the capability to get very specific about your targeting, so you don’t waste money. And nobody likes wasting money, right? 🙂Is the new #Facebook Pixel confusing to you? @BrittneyLLynn's got your back in this blog post! Click To Tweet
As I mentioned above, some of you may not have a tech background and might not understand where in the heck you are supposed to copy and paste this code on your website.
If you have a web developer, I would suggest emailing the code to them and have them place it on your website for you.
But, if you’re like a lot of other small businesses, and you ARE your “web developer” (I use that term loosely in this instance 🙂 ), there is an easy way to implement the Facebook pixel.
Now this suggestion will only work if you have a WordPress website. I am not as familiar with SquareSpace or Wix (or any other website platform), so check out this article to find out how to place the Facebook pixel code on those website platforms.
Okay. So you have a WordPress website. This is how you implement Facebook pixel on your site. The EASY way.
Download and install the Facebook Conversion Pixel plugin.
This is absolutely the easiest way to get the pixel on your website. There is a 6 minute video that is on the plugin page that shows you exactly how to use the plugin, I highly recommend watching it. It walks you through each step of where to install the code on your WordPress website.
One more thing before you’re done! If you want to check to make sure it’s installed properly, you need to do one more step.
Once this is installed on your browser, it will look like this:
If your pixel is installed correctly, it will have the little green ‘one’ on the bottom right hand corner.
If you have the green ‘one’ and click on it, this will pop open:
If you don’t see the green ‘one’ pop up, it’s usually because you didn’t copy the entire code, or you may have conflicting plugins on your website that is keeping the Facebook Conversion plugin to work properly.
Whew. We covered a lot in this post. Now that you have the Facebook pixel installed on your website, you’re ready to start using Facebook ads to promote your business!
Any questions? I’d be happy to help!
As a small business owner, it can be difficult to slug through all of the information out there about plugins.
I have been trying and testing all kinds of free social media plugins to review and now I’m ready to share which ones are the best!
The Sharaholic plugin gives users an easy way to integrate social share buttons at the end of each blog post (see the ‘sharing is caring!’ image above).
People need to be told what to do, so providing them with one click buttons to share your blog posts on their social networks is an easy way to get your content out in front of more people.
Sharaholic also has the option to share related content at the bottom of each of your posts, keep viewers on your site for longer (which is exactly what we want!).
Download here: https://wordpress.org/plugins/shareaholic/
Simple Social Icons is a one-use plugin but is nearly essential to any website.
This plugin allows you to insert social media icons into widgets on your WordPress website.
As you can see, I’ve listed the social media profiles on the right side of my website that I currently use to promote my business. It’s as easy as adding in the social media links and hitting save!
Download here: https://wordpress.org/plugins/simple-social-icons/
The AddThis plugin is great for adding the social share buttons to your website, including blog posts. AddThis differs slightly from Sharaholic because it has the ability to add the social share buttons above your content and a social sidebar, in addition to adding the social share buttons below your content like Sharaholic does.
Download here: https://wordpress.org/plugins/addthis/
Let’s face it, people are lazy. Better Click To Tweet helps combat the laziness and gives people an easy two click option to tweet your blog post.Here are the absolute BEST free #socialmedia #wordpress plugins to use for your site! Click To Tweet
Above is an example of what a “click to tweet” will look like once you activate the plugin. Creating this quick tweetable quotes make it so easy for people to share your content on Twitter.
Download here: https://wordpress.org/plugins/better-click-to-tweet/
WP to Twitter helps automate some of the scheduling you do for sharing your blog posts to Twitter. Once it’s set up, any time you post a new blog post, a tweet is immediately sent out to your connected Twitter account about the new post.
This is how a tweet will look once you set up WP To Twitter. It will have the text (“New blog post is up!”), the title of your blog post (“How To Convert Facebook Followers to Customers”), and a shortened link (if you choose, you don’t have to use shortened link).
The first text is customizable to be whatever you want. There are also
Download here: https://wordpress.org/plugins/wp-to-twitter
One final note: Keep in mind that all of these are free. Which is great! There are a lot of really awesome paid plugins out there that are definitely worth the cost. Use free plugins until you outgrow those and then move on to paid versions for the best return.
Spring is coming (hold on Northern folks!) and it’s time to clean up those social media platforms! You do spring cleaning for your house, so why wouldn’t you do spring cleaning for your social media platforms?
Taking a bit of time every 3-4 months to clean up your social platforms and make any updates relieves the pressure of having to make larger updates in the future. With social media making updates what seems like every other day, it’s a good idea to stay on top of these.
Get the checklist now!
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So you have all of these fans but how do you convert Facebook followers to customers? It can be a tricky task, because you don’t want to promote your products allthetime otherwise your fans will grow tired of you and stop following.
There is a balance, though, that can help you leverage these Facebook followers to become actual customers of your business.
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Sharing exclusive discounts to only your Facebook followers will give a reason for people to follow your Facebook page in the first place.
As you probably already know, Facebook has become a pay to play platform. Though there are certainly ways to increase your engagement without spending a load of cash, it is getting harder to compete with everything else in the newsfeed.
Giving a specific discount code or a special link to send people to will incentivize people to like your Facebook page, because they will want to feel included in this special group (and will obviously like the discount!).
Giving a behind-the-scenes look at your business, whatever it may be, is one of the most authentic ways to convert a follower to a purchaser.
Why does this work?
Because it makes you more relatable.
Yes, you are obviously running a business and hope to gain as many customers as you can handle, but there is a person behind the business that needs to be shown to your audience.
Giving a real life look at your business (aka not the perfectly curated images you see everywhere) will remind your followers that they are supporting a person’s livelihood, not some nameless corporation that has no identity.
I imagine most people are like me in the fact that they like to get word of mouth referrals for pretty much everything before they purchase. It’s this reason alone why Yelp is so popular and why affiliate marketing is making such an impact now.
You want someone else’s opinion before you use a new product/service. Why not be up front with potential customers on Facebook, and share testimonials from your previous customers?
A key to getting these to be seen in the newsfeed is by either creating an image of the testimonial, or better yet, a video of the previous customer explaining why they enjoyed your product or service.Learn how to turn those #Facebook followers into actual paying customers from @BrittneyLLynn! Click To Tweet
Did you know that some reports have shown on average, people are using email for 6 hours a day? And people say email is dead!
Someone’s email inbox is a sacred place where only certain individuals are invited to come and you want to be one of those individuals.
Think about your own email. You don’t just give out your email address to anyone and everyone, right? You only sign up on email lists where you actually want to hear from the company.
Getting Facebook fans to sign up for your email list isn’t as easy as saying “hey, sign up for my email list!”
You need to give them a reason why they should sign up. What’s in it for them? What’s your unique brand proposition? What are you bringing to the table that no one else is?
Remember, your email content needs to be unique to just your email followers, so don’t always repeat the same content you share on Facebook.
There are many ways to use Facebook ads, but if you’re on a tight budget, advertising to just your Facebook followers can be a great way to create targeted ads for people you know have an interest in your business.
A bonus of just advertising to your Facebook fans is that you almost always pay less than you would paying for a cold audience (those who don’t already like your page).
As a business of course your goal is to get your audience to buy either the product you are selling or the service that you provide.
But that doesn’t mean you need to sell in every post.
People don’t want to be sold to all of the time, so you need a good mix of entertaining/helpful posts and converting/selling posts.
It’s along the same theory of Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook. Give, give, give information away for free, then sell to them.
Along with doing targeted Facebook ads for just your followers, you can take it up another level by targeting people that have been to your website.
Most people have landed on your website for a specific reason.
They either were referred by a friend, searched online, or were marketed to in some way to land on your website.
In any of those situations, they landed on your site because they were looking for something that you have. And maybe for whatever reason, they didn’t end up buying from you at that time.
Remarketing through Facebook ads will get your business back in their minds while they are scrolling on Facebook. Most people don’t have a negative reaction to these remarketing ads, so don’t worry about being too intrusive.
There comes a time as a small business where you get to a point where you no longer have time to manage your social media accounts. And that’s a great thing to happen because that means business is booming!
Once you’re ready to outsource your social media, what should you look for? How do you know it’s the right person?
There are many people out there that promote themselves as “social media gurus/ninjas/experts” that just plain don’t have a true understanding of social media. In today’s post, we dive into what you should look for when you’re ready to take the leap and have someone else manage your social media.
One of the most important things to look for when you’re ready to outsource your social media accounts is experience. More importantly, what kind of experience.
If your second cousin Suzy says she can handle your Twitter account, but her only experience is using her personal account, she might not be the right person to handle your social media accounts.
I encourage people to work with individuals who have had experience either working with clients before, or have worked in some sort of professional environment. Social media marketers learn a lot from working in a professional environment, so this is great experience to look for when you’re ready to outsource.
Looking at their social media profiles will give you an idea of not only how fresh they keep their own profiles, but how they treat the people that they follow.
Does it look like they have engaging conversations with people, or are they a robot spewing out information?
What type of language do they use? Is it appropriate for your business or not?
You can also gain an understanding of their personality and what they care about by looking at the types of content they share on their social platforms.
Once you are interviewing, ask how flexible they are. By no means do social media marketers need to work all hours of the night, but you want to know if they will be there for your business if you have an upcoming launch of a new product.
A huge part of being a great social media marketer is being flexible so if they aren’t flexible, move on to another candidate.
This may or may not matter, but it’s an important question to remember. Even if they are scheduling content for you in your timezone, if they are in a timezone that is halfway around the world, it may be difficult to communicate effectively with them, especially if you have an urgent request or question.Learn what you should look for when you're ready to outsource your #socialmedia management via @brittneyllynn Click To Tweet
Make sure you are clear with what goals you have for your social media platforms. Whether it’s to grow the number of followers, to increasing engagement, to converting more followers into purchasers, there needs to be a mutual understanding of what the goals are so they know what they are being measured against.
Not only does this person need to know the colors and fonts you use, but they also need to have a clear understanding of who your company is, what the mission and purpose are, what the company stands for (and doesn’t stand for). This person you are hiring is a team member of your business, so they need to know everything about the company to be able to represent you appropriately.
If you reach out to someone to initially get information about their social media services, and they take two weeks to respond back, you probably don’t want to use that individual.
Social media is fast-paced and always moving, so you need to have someone that responds in a timely manner. This doesn’t mean they should be responding to you all hours of the night (they need a break too!) but they should be prompt in their response time.
A trial period is a great way to get to know each other and see if the relationship will be a good fit. Start by giving them a small social media project (Facebook ad campaign, two weeks worth of social media posts, etc) and see how they do.
A great social media consultant will understand that you might not fully be ready to hand over the reigns of your social media platforms and that it takes time to grow your relationship.
Twitter lists. One of the most under-utilized tools, in my opinion. A Twitter list is a list timeline that only includes the tweets from people included on the list.
Twitter lists can be public or private. Anyone can follow and see your public lists, only you can see your own private lists.
First, go to your Twitter profile and click on your image in the right hand corner, select lists.
You will then see two types of lists. 1) Ones you’ve subscribed to (either ones you have created or public lists you have followed and 2) Public lists people have added you to.
Creating a new list is easy.
First, click “create new list.”
Then the above box will pop up. Insert your list name, an optional description, and whether it’s public or private and you’re ready to go!
If you want to add someone to a list, all you need to do is go to their profile, and click the little gear button next to the follow button on the right. Then you click add or remove from lists, and select the list you would like to add them to. Easy peasy!
Now that we’ve covered how to create a Twitter list, let’s get to how small business can use them!
As a small business, you have the luxury of being able to connect one-on-one to your customers. Creating a potential customer list can help you get ideas for what types of products and services they are looking for. In addition to that, you can also help answer their questions on Twitter, keeping you at the top of their minds when they start to look for someone in your industry.
The biggest place I find potential customers to add to my list is Twitter Chats. After a Twitter chat is over, I scroll through the hashtag and place anyone on my private potential customer list, so I can keep up with their tweets and help when I can.
If you’re a location-based business, this is a list you’ll want to have. Search out local businesses that you can partner with, that you admire, or that you’ve worked with in the past.
You’ll need to keep up with what’s going on in your area, so having a local business list will help immensely. It can also help keep you informed of events going on in your city that you might be interested in attending.Discover how your #smallbiz can use Twitter lists to boost your brand! Click To Tweet
One of my favorite lists: your biggest fans! These are the people that share your blog posts, retweet your tweets, favorite your posts. This list is crucial to have because you want to take care of your biggest fans, don’t you?
Giving special attention to your biggest fans on Twitter will make them feel appreciated, which in turn will make them share your business even more than they already do.
These are your brand ambassadors, your “ride or die” fans that will support you no matter what, so treat them right!
Having a private competitor Twitter list is a great way to keep tabs on your competitors, without spending a ton of time looking at each of their websites and taking notes.
Viewing your competitor’s tweets isn’t a way to compare yourself, but to get inspiration and remain updated in your industry.
Another one of my favorites. Don’t know what to tweet about? Head to your resources list and share helpful articles! Having this list will help you streamline your social media scheduling, giving you more time to focus on your business.
Schedule out time each week to find resources outside of your blog to share on Twitter, and use this Twitter list to help you streamline the process even more.
If you go to events for your business, or if there are events in your industry, event Twitter lists are a perfect way to keep track.
Many events have a specific hashtag they encourage attendees to use throughout the event.
After the event is over, go through the hashtag and add people that used the hashtag to your event Twitter list. It’s a great way to “meet” people online that you maybe didn’t have a chance to meet in person at the event.