Welcome to the first every Day in the Life podcast episode! I can’t believe it, it’s finally here.
If you’re new around here, welcome! I’m thrilled that you’re here.
This first episode was released simultaneously with two other episodes (you can check those out here and here) to give you brand new listeners a reason to binge on the show and to hopefully get addicted.
So, onto today’s guest…Tonya Dalton from inkWELL Press!
Tonya and I started working together earlier in 2017 and we immediately hit it off. I love the inkWELL Press mission and core values and I just ordered my first liveWELL planner that I’m so excited to implement for 2018.
I admire Tonya not only as a business owner but as a person and parent as well and I know you guys will get a lot of value from her episode.
Can’t wait to hear what you think and don’t forget to leave a review on iTunes!
In today’s show, you’ll learn:
Tonya Dalton is a productivity expert who started her first business in 2009 working out of her dining room juggling two small kids. By 2011, she had grown the business to the point where her husband could leave corporate America and come work with her. By combining her entrepreneurial spirit with his MBA and marketing experience, they were able to grow a small niche business quickly into something that could support their family.
The company continued to flourish, but something was missing. In the summer of 2014 she closed up shop to follow her true passion of starting inkWELL Press – a company centered around productivity tools and training. inkWELL Press launched in November of 2014 and has been able to rapidly grow its online presence and expand into a national retail partnership thanks to a commitment to quality, focused marketing efforts and fiercely loyal fans. Recently Tonya launched her podcast, Productivity Paradox, which debuted at #12 in iTunes in the Business category and surpassed 100,000 downloads in the first few months.
Tonya believes that too many women feel overwhelmed with all that they have to do each day, and many times their own dreams get pushed aside – she helps women use productivity to pursue their big goals and end each day feeling satisfied and successful.
“Emails are other people’s priorities and divert our attention from what we really want to do.” – Tonya Dalton
“People vastly undervalue the beauty of whitespace in their life.” – Tonya DaltonThere is no one size fits all system for productivity. - Tonya Dalton, of @inkwellpress on the Day in the Life podcast. Click To Tweet
“You don’t have to work so hard every single day.” – Tonya Dalton
“Balance is bogus. There is no balance.” – Tonya DaltonThere's no need to struggle alone. - Tonya Dalton, of @inkwellpress Click To Tweet
“Productivity is not about getting more things done. It’s about living with intention.” – Tonya Dalton
“Busy does not mean happy. Busy means you’re doing too much.” – Tonya DaltonYou need to give yourself a little more grace. And by a little, I mean a lot more grace. - Tonya Dalton Click To Tweet
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Note: This is a guest post from influencer marketing extraordinaire Zoe Linda! This gal is all about helping you create meaningful connections with brands and customers. She loves a good pun (a girl after my own heart) and I’m so excited she’s on the blog sharing her tips on influencer marketing!
You’re ready to get started on a PR strategy for your business! You’ve got your ideal audience avatar, you know what magazines they’re reading, what TV shows they’re watching, what radio stations they listen to – but do you know what blogs they read and which influencers they turn to for recommendations?
PR isn’t just about reaching out to journalists and getting yourself on a podcast. It’s also about connecting with bloggers + tastemakers within your niche to build more brand awareness and reach a targeted audience ready to buy your products and invest in your services! Keep reading to learn four key reasons influencer marketing should play a part in your PR strategy.
Before I get started, let’s make sure we’re both on the same page! Here’s the scoop:
Influencers are authorities within your niche that have a measurable* influence over your ideal audience. These could be bloggers, YouTubers, Instagrammers, people with a large Twitter following, etc.
Influencer marketing is all about forming relationships with said influencers and collaborating with them to get your brand in front of their audience.
*Don’t just take their word for it! You should be able to measure their influence by looking at their engagement rates, asking for past campaign experience, and monitoring their comments to see if your ideal audience are influenced by them.
My influencer marketing mantra is all about engagement – ‘Count the impressed, not the impressions.’
Well, the two are very closely linked. I would say that PR often encompasses influencer marketing but not the other way around.
Let’s say you’re starting a new organic skincare range. Your PR strategy would likely focus on building brand awareness – so you might be appearing on beauty + wellness podcasts, emailing out press releases around your launch, and sending products to journalists for review – often focusing on the story behind your brand and products. You usually have little to no creative control over how the journalist or platform features your brand.
Your influencer marketing strategy would be about forming meaningful relationships with influencers within the beauty + wellness niche to get your brand in front of a targeted audience and sell more products. You would likely collaborate with bloggers + Instagrammers to feature your brand in return for a fee or gifted products. You will have agreed beforehand if you are giving the influencer free reign to write about your brand or if you have any elements the influencer would need to include in their content (i.e. link to your website, unique discount code, etc)
There can be quite a bit of crossover here, though. For example, some influencers within your niche may have a blog or podcast they’d like you to appear on, which crosses into the realm of PR.
1) Individual recommendation vs. branded feature
As part of your PR strategy, you’ll likely be pitching to online + printed magazines, local TV stations, and podcasts, which is great! However, consumers are much more likely to trust an individual who recommends your product over a magazine feature.
Let’s look at the stats:
By working influencers into your strategy, you’re dramatically increasing the chance that a potential customer will actually trust the source’s recommendation of your brand.
2) Increasing contact with your audience
You’ve heard that, on average, a consumer has to see a brand or product 7 times before they decide to invest. By incorporating influencer marketing into your PR strategy, you’re increasing the probability that they will see your brand more and more times.
For example, an ideal customer could first see your new skincare products in your Cosmopolitan feature but they don’t take much notice. Then they hear their favourite beauty YouTuber mention the same brand – they recognise the product from Cosmo but now someone they know, like, and trust is recommending them? Time to learn more!
Sometimes a consumer could have seen your brand around a fair few times but they just need that one recommendation from someone they trust to take the leap!
3) Reaching a dedicated community
Sure, you’ve got your own social media following and mailing list subscribers but what about expanding your reach beyond your current tribe?
Forming relationships with influencers in your niche means that you will be exposing your brand to their dedicated and loyal communities. If you collaborate with the RIGHT influencers, your ideal audience and their actual audience should align, which makes for a perfect fit.
I don’t mean that you’ll necessarily be reaching 100k Instagram followers – quality over quantity, folks! Sometimes micro-influencers with around 10k followers provide much better results (and are less likely to have fake followings)!
If your business is especially niche, influencer marketing will work even better for you. Working with bloggers within a small niche means you’re directly targeting your ideal customers + clients through someone they already know, like, and trust!
4) Become a trusted brand
Because they’re learning about you through someone they already trust, your ideal audience will see your brand as trusted and recommended instead of ‘just another product placement’.
It’s important to note that influencer marketing is, what I like to call, ‘welcomed advertising’. Audiences are actively seeking new content from their favourite audiences and, organic or sponsored, they are usually happy to read/watch/view any new content from them. This makes influencer marketing already more engaging than a regular ol’ news article that many consumers may be likely to scroll past.
Next time to sit down and have a strategy session for your business, take a moment to think about how influencer marketing can work for you!
Zoe Linda helps mindfulpreneurs make meaningful connections online. Zoe wants to change the way influencers and brands work together and is ALL about creating authentic + long-term relationships. As well as being an influencer marketing wizard, Zoe is a coffee drinking, lasagne-loving, Netflix binging, film buff who loves quoting Harry Potter in everyday conversation. To keep up with Zoe, follow her blog and social media profiles below!
Hello and welcome to Q3 of the year! So what if it started over 20 days ago…better late than never, right? Right! 😜
So if you’re new around here, I started sharing quarterly updates about my business to give you all a peek inside what it’s really like to start a business from the ground up.
They say to write blog posts that you like reading and I love reading these types of blog posts.
My hope in sharing these with you is to inform you on what it really looks like to intentionally build a business, encourage you when you’re feeling like you can’t go on, and help you realize that this ‘ish is a twisting rollercoaster that is always evolving and changing.
If you want a bit more background on my business as a whole, check out my update from last quarter.
Unfortunately, one of my biggest retainer clients and I stopped working together. There was nothing bad or negative that happened, it just turned out that they didn’t need my services anymore.
To be honest, I felt relieved. It was a social media client and in full transparency, my overall business goals and vision has shifted from offering social media management as a service.
I’ve been doing social media management for 7 years, yes, that is literally since the beginning of time for social media management for businesses, and I feel like I’ve moved on professionally from creating social media content and managing company profiles.
Now that the PR side of my business is exploding (more on that later), I don’t have the mental capacity to also be keeping up with the latest social media trends and all of the different platforms. My passion for social media isn’t there as much and I’d rather focus on other services.
Lesson learned: A huge lesson I’ve learned this year is just because I can do something doesn’t mean I should do something. While that’s not the most unique thought anyone has ever had, I had to learn the hard way.
Holy cannoli how did that happen?!
Nearly all credit goes to my current clients. They are awesome and refer me to their network and I’m so, so grateful for that.
This isn’t to say I had nothing to do with it. Obviously, I had to be doing great work for them to refer me
Lesson learned: Deliver awesome work to your current clients and they will refer you to their network. Also, talk about want you want out loud (whether it increases your number of clients or sell more of one of your products) and watch what happens.
Hiring out to an independent contractor is not something I take lightly. I struggled with this for months, just ask my mastermind about it 😂
But one day, they challenged me and asked: “Do you want to continue being a solopreneur….or do you want to build a team?”
At first, my answer was, “Umm…I don’t know?” But right after the call, I knew what my answer was.
I wanted to build a team. I didn’t want to do everything on my own. I didn’t want to be a solopreneur.
I struggled with this realization though, because that’s kind of what I built my business around, being a solopreneur that can “do it all.”
And by golly I can’t EVER change my mind because then what would the world think…that I’m flaky? Inconsistent? Indecisive?
Yes, I thought people would think all of those things and maybe some people do, but you know what? I DON’T CARE ANYMORE.
I’ve been working through some MAJOR mindset roadblocks because I realized I was constantly working from a negative headspace and having negative thought patterns and low confidence in my abilities to run a profitable business. I even started seeing a therapist earlier this year because dudes, if your mind isn’t well, how can you expect the rest of your life to be?
There were other reasons I struggled with hiring out and can be narrowed down to three mindset shifts I’ve had to make (and am currently making to be honest).
Lesson learned: Don’t be afraid to hire and don’t let the fear of the unknown keep you from outsourcing. Also, be confident in your abilities. You can do more than you think you can.
Let’s quickly review my Q2 goals before we get to the good stuff: what’s coming up for Q3!
Guys, the podcast is launching. Like, for real launching. Omg it’s like a dream come true!
To say I love recording the episodes is an understatement. It feels so natural to me.
K but let’s back up a second. What the heck is the podcast about, Brittney?!
Glad you asked 🙂
The podcast is called Day in the Life and will be launching on September 26. You can sign up for my launch email list if you’re interested or you can join the Facebook group to get sneak peeks of the episodes.
What’s it about?
Well as you probably I know, I have the Day in the Life series on the blog, where I feature business owners from all over the world, in every kind of industry, sharing what a day in their life is really like.
The podcast is based off the series, but features a wider variety of people, including people in all different industries (not just small business owners).
I’ve been interviewing people over the last few months, including a Speechwriter for the Dept of Defence, a counterterrorism expert, a DJ, an online life coach, an entertainment assistant (like Lloyd from Entourage), a productivity expert, and more.
I’m SUPER excited about this passion project of mine and I can’t wait for it to launch.
It’s no secret I’ve struggled with finding a balance between being a business owner and being an interesting human being that does stuff outside of their business.
There are a lot of things I’ve pushed back to the back burner in my personal life that I’d love to get back to.
I don’t have a desire to build a huge empire where my life is solely focused on my business. It works for some people but that’s not the life for me.
I’m excited for an upcoming vacation in September so I can take some time to reflect and figure out how I can better balance everything. I know there isn’t a perfect solution to balancing everything at once, but I’d like to be in a better mental space after this quarter.
I know there are a lot of missed opportunities for me to work smarter, and not harder and I really want to hone in on this area, which I think will, in turn, help my goal of finding me time again.
I’ve never really setup workflows for my business and to be quite frank, have basically flown by the seat of my pants for the past year and a half and I’m tired of doing that. I need to set up some order and structure for my business so I don’t have to waste brain space on tedious, repetitive tasks.
I also think this goes hand in hand with focusing on some affiliate/passive income strategies. Most of the work I do is currently tied to my time, so if I’m not working = I’m not earning money.
While that’s fine and dandy to start, I think it’s time for me to look over all of my potential opportunities and be a bit smarter about the tasks and projects I do take on.
I hope you enjoyed my Q2 business update and getting a behind the scenes look at what’s coming up next for my business.
It’s interesting, because my word of the year is “Growth” and I am definitely growing in a variety of ways: outsourcing, bringing on new clients, mentally, and emotionally. I can’t wait to see what the rest of the year holds!
When I started reading Kaleigh’s day in the life post, I had to chuckle. There were so many similarities in our work days, even though we specialize in totally different fields.
For one, she’s a midwest gal (the town I grew up in has less than 1,000 people and no stoplights), two, her days are broken up by basically entertaining her dog (work from homers, you know what’s up), and three, we work practically in silence (if I’m writing I CANNOT have music or the tv playing 🙅🏻).
This girl is a content creation powerhouse, writing for companies like SumoMe, Inc, Kissmetrics and more. If you run a SaaS or e-commerce company, she’s your go-to gal for content creation.
Enjoy the post and check out past guests here!
Want to be featured in the series? You can check out the guidelines and how to submit here. I’d love to feature you!
I’ve been working from home as a freelance writer for about four years now, but today is a special day. For THE FIRST TIME EVER, my dog and cat are both sleeping in the office as I work. Two furry co-workers, not fighting, just keeping me company. It’s amazing. #blessed
But let’s get back to business. Most days, I’m researching/writing content for clients or publications, and today is no different. It’s a Monday, so I’ve got my work cut out for me.
I have my Fitbit programmed to buzz on my arm at this time M-F, but TBH I don’t really get out of bed until 7:45-8:15 depending on how well (or not well) I slept the night before. Usually around this time I can hear the impatient click-click-click of my dog Brooks outside my door because HE NEEDS BREAKFAST RIGHT NOW. So I get up.
After both pets have their food/water/bathroom break, I stumble around the kitchen still half-asleep to fix some coffee and a small breakfast (today it’s toast with butter and everything bagel seasoning.) Then I turn on CBS News and get caught up on what’s happening in the world for 10-15 minutes while I eat, wake up, and check email on my phone.
Now that I’m awake, I go into the office and check out my whiteboard and wall calendar (don’t laugh, it’s pretty!) to see what all I need to do today. I make a fresh list at the end of every day so I don’t forget anything important.
Then I plop down at my desk and start responding to emails first. Usually there’s not a ton of following up to do, because most of the clients I work with are steady/regular in their assignments and workload–so there’s rarely a hectic to-do list or tasks like onboarding that can be time-consuming (yay for that.)
I’m totally distracted by music/TV, so the house is silent for most of the workday–which is both eerie and somber but very much work-conducive for me. I work in 15-20 minute sprints, and then check in on Twitter as it’s basically my virtual office water cooler. Also HUMAN INTERACTION.
Around 10:00 each day I take doggie Brooks for a mile to two mile walk, unless it’s too hot out or raining. I live in the Midwest, so it’s right around the 90-degree mark right now and verrrry humid.
BUT, it’s good exercise for both of us and keeps me from getting too stiff from sitting for extended periods. Sometimes I take a podcast to listen to, or sometimes I use this time to think over a piece I’m writing about.
After our walk, my mind is clear and I can really focus on diving into writing or researching. For about 90 minutes, I’ll work on fleshing out an in-depth blog post, sourcing images, finding examples to reference, and looking at data that I can leverage to make the post a worthwhile read.
Most of the companies I work with are into long-form content right now 1,000+ words, which means I have plenty of room for beefing up the content with examples. Today I’m working on a post about e-commerce trends and getting insights from experts to incorporate into the piece. Love talking with smart people.
I don’t take a long lunch break because by this time I’m in the zone with work and want to get back to it. Today I’m having a veggie bowl with sweet potato fries, a vegetable patty, and some mixed…you guessed it…vegetables.
Check out a Day in the Life of #freelancewriter, @kaleighf! #ditl #dayinthelife Click To Tweet
I eat outside on the front porch and watch the squirrel family that lives in the big tree play in our front yard. I’m realizing now that sounds like kind of sad-lonely girl. It’s not guys, I promise. The sun feels good and the squirrels are really cute. I feed them corn. We’re friends.
More sprints, more working. I’m super productive now, fueled by carbs and caffeine. Most days I can knock out 650-1250 words just during this sitting. Today I do 850 plus finish some research. Good pace.
By this time Brooks (the dog) is really bored, so I either take him for another walk or out back to chase tennis balls in the yard. He could do this all day. I cannot.
After we come back in I take care of a few things to start wrapping up the day: Emails, set up podcast guest interviews (for myself, I don’t have a podcast), and hop into some forums to chat. About this time I switch from sitting to standing (thanks convertible desk) since I don’t need intense focus for this type of work.
I usually check out r/freelancewriters on Reddit, Inbound.org, and the Copywriter Club group on Facebook. These are great places to learn, talk to fellow writers, and to keep tabs on what’s happening within my niche. Also more Twitter.
I’ll finally turn on some music so I’m not in dead silence for the whole day. Today it’s “Ambient Chill” on Spotify…and it’s put Brooks the dog to sleep. He is literally snoring.
Around 4:15 I roll out the yoga mat and do about 15-20 minutes of stretches. For a while I was following videos, but now I just do my own thing to music. I’m also doing a teensy bit of core strengthening because I spend so much time sitting. (Last winter I got pretty sedentary and was SO STIFF all the time. My back hurt, I was miserable, it sucked. Hence making this a priority.)
After that, I pick up the office/kitchen so I can enjoy a clean house in the evening without feeling like “I should probably do some laundry” or “that garbage can really stinks.” I also make the bed during this time because it feels SO GOOD to get into a made bed at night. I love it so much. Is that weird?
My husband Brandon gets home around 5, so unless we’re having ‘za or Mexican food, I start prepping dinner stuff because we like to eat early and are 100 years old.
Tonight we’re having honey-glazed salmon, rice, and fresh veggies, which sounds super healthy (and is) but is really only being eaten because we know tomorrow we’re going to pig out on pizza before seeing The Improvised Shakespeare Company. I think this is what it means to be an adult. We’re watching Friends from College right now on Netflix…so we knock out a few episodes during/after dinner.
It’s not too hot today and the bugs aren’t too bad, so I take my book out to the hammock and read in the backyard for a bit while Brooks plays (and eats sticks.) I’m finishing reading American Eve by Paula Uruburu.
It’s really cooled off as the sun has gone down, so Brandon and I hop on our bikes and go for a ride around town. The hot cornfields smell SO GOOD right now. It’s hard to describe, but it’s amazing.
About this time we start to wind-down for the evening. I take a shower and then we watch a documentary to zone out a bit and relax. I try not to look at my phone after 9:30 and end up falling asleep around 10:30. Once I head to the bedroom, it’s pitch black and the fan is going for some white noise. It’s like sleeping in a cave. Last year I was having a lot of trouble sleeping, but this routine has really improved things. Now I get at least eight hours per night.
It’s not always glamorous, but it’s nice to be able to set my own schedule every day (and hang out with my pets at home!) I’ve found freelancing to be extremely rewarding and wouldn’t trade it for anything. It pushes me and gives me the flexibility to chill when I need to–which is all I could ever ask for in a career.
Kaleigh Moore is a freelance writer that specializes in blog content for software and eCommerce companies. She also writes for publications like Inc. Magazine and Entrepreneur and mentors freelance writers, too.
Hey y’all! Today’s Day in the Life comes from full-time writer Alycia Curtis of Wedshock, a company that helps prepare, support and console brides and newlyweds.
Man, do I wish this resource was around when I was planning my wedding! Planning my wedding was…not the most enjoyable task for me (just bein’ honest!) and I often felt like I had no idea what I was doing or what I wanted.
I could also really relate to Alycia’s first words on having to be okay with pivoting (and pivoting often for me) which was something I wasn’t expecting as an entrepreneur.
I’d love to hear your thoughts in the comments and I hope you enjoy!
Want to be featured in the series? You can check out the guidelines and how to submit here. I’d love to feature you!
Day in the Life: Alycia Curtis of Wedshock.com
The general feedback I get when I tell people what I do sounds something like this:
Oh my god! You’re a full-time writer and entrepreneur? That’s so cool! What’s it like? I’m so jealous! Aren’t you so happy? I’m sure it’s so wonderful-fantastic-amazing…
About 95% of the time, I smile and nod and say, “you’re right, it’s great.” But the other 5% of the time, I put it all out there because, well, they asked.
The truth is, when you work for yourself, you have to be an organized, self-motivated, creative, disciplined, consistent visionary with an attention to detail that would make a brain surgeon proud. And sure, no one is checking up on you to see if you did your work, but they’re also not telling you what to do next either.
You have to be totally comfortable with ambiguity, pivoting, and tossing out bad ideas as soon as you realize they’re bad—even if they cost you an arm and a leg and months of your time.
And when things go wrong, there’s no one to blame but yourself. You’d be surprised just how traumatic that can be.
I started Wedshock, a bridal and newlywed brand dedicated to the idea that they’re way more to marriage than happily ever after. Our mission is to prepare, support and console brides and newlyweds on the crazy, stressful, wild ride of engagement and new marriage.
It’s pretty freakin’ fantastic.
I love talking to brides and newlyweds about their fears, joys, and questions as they navigate the insanity of “I do.” And, in my opinion, there’s no better way to clean up the mess we’ve made than by raising up a generation of wholehearted marriages and strong families.
In addition to running the website and writing articles, I’ve created a full suite of vow writing products to help brides write meaningful, memorable wedding vows for their big day. I wrote a book, created a journal workbook, and even recorded a video course. The past year has been all about product development, so I had to be really intentional about my daily rhythms.
My morning ritual is my favorite part of the day. Mornings are all about soul care.
As soon as I wake up, I do a morning-mosey over to my morning seat—the corner of our big, cozy couch. I start my day by reading a spiritual or self-help book while I drink 24 oz. of water. Then, I pour fresh coffee from the Swell that my husband prepared for me in a mug, and I write in my journal. After that, I’ll do a 15-minute meditation guided by the Headspace app. Meditation has been revolutionary for me, and I only started doing it earlier this summer. My meditation is always followed by a prayer of gratitude and guidance for the days ahead.
Throughout the day, I typically eat really well. I try to balance my macros (carbs, proteins, and fats) and eat fruits and veggies every day. Lately, I’ve been counting calories in order to become more aware of how much I’m eating during the day. That’s one of the hardest things about working from home—my kitchen in 20 steps away at any given moment.
I have a list of things that I try to be intentional about every day. My brain tends to be scattered, so I keep a daily tracker to be sure that I’m in line with my big picture goals on a daily basis. A tracker typically looks something like this:
This system looks more intense than it feels in practice. As a matter of fact, it gives me confidence that I’m always tracking towards my big picture goals for the year, and it gives me the space to have grace with myself when I’m having a not-so-productive day.
Here’s what a day in the life of Alycia Curtis looks like:
Read Spiritual or Self Help Book. Typically something by one of my favorite authors like Rob Bell, Brene Brown, or Elizabeth Gilbert.
Write in Journal. This is sacred space for me. I’ve kept a journal since I learned how to write. Journaling is my way of sorting through my thoughts and experiences.
15 Minute Headspace Meditation. This has been a game changer for my mindfulness practice.
Time in prayer
Eat breakfast, make the bed, straighten up the apartment, get dressed in workout clothes, and general dawdling.
Writing Block. This is my dedicated writing time. I’m freshest in the morning, and it’s typically my most consistent creative time of day. I occasionally have a creative evening, but I can’t count on it as much.Take a peek inside a Day in the Life of the owner of @wedshock, Alycia Curtis! #DITL Click To Tweet
Eat lunch, practice spanish with my Duolingo app, and workout. I do a daily cardio workout, and I’ll add weight training in three times a week. Then, I finish with my daily yoga practice, which is typically solely restorative.
Answer emails, manage social media, and big picture work tasks. If I’m not being productive within the first hour, I’ll typically call it a day.
I cook dinner every night, spend time with friends, watch Netflix, or clean up the apartment and purge…a new thing since following The Minimalists. Around 8:00 pm, I put my phone away for the evening. I like to spend at least half of my day away from it, so I’ll put it in a different room where I can’t see it from 8:00 pm – 8:00 am.
I turn off all of my screens, check my daily tracker, and get ready for bed. After this is done, I’ll read until bedtime and/or spend time with Zach.
This daily rhythm has helped me become more productive, but it’s also provided me with a healthy work-play balance. Because of this, I’ve been able to run a business, dig into hobbies I enjoy, spend time with friends, and give my marriage the attention it deserves.
My husband, Zach, and I have been married for four years, and we’re still not talking about kids. We want a family one day, but we’re serial entrepreneurs. I guess you could say that business has been our baby from the get-go. Although, I am WAY too excited to announce that we are getting a new puppy in a few weeks. Her name is Murphy, she’s a rhodesian ridgeback, and she’s already amazing-beautiful-perfect…and we haven’t even met her yet.
Working for yourself full time can definitely be as wonderful-fantastic-amazing as everyone thinks it is, but a balanced daily rhythm full of compassion, discipline and consistency is an absolute necessity. And while my rhythm certainly won’t work for everyone, there’s one out there that will.
Alycia and her husband, Zach, live New York above a publishing company that refuses to print her books despite her persuasive baking efforts…who knew it was so easy to say no to warm banana bread? She’s into fresh coffee, pondering the state of her existence, and rolling around on her yoga mat until her joints pop.
Lindsey and I connected through a Facebook group and I was super excited to have her on the Day in the Life series because she not only has a full-time job, she has multiple side hustles!
Girl is busy, working her 9-5, keeping up with photography clients, consulting creative business owners, oh AND writing for a travel blog. Whew, I just got tired writing that sentence, ha!
I know many of my readers are working side hustles so I hope this post gives you some inspiration of how to fit it all in (which really means not fitting it all in at all, am I right?!)
Want to be featured in the series? You can check out the guidelines and how to submit here. I’d love to feature you!
My name is Lindsey and I am a creative business consultant + provider in my time, and a Project Manager during the day, on corporate time. By creative provider, I mean that I provide clients with creative services such as photography, and I also do some styling and modeling for brands. I am highly educated in Business at the graduate and international level, IT solutions, and Photography + Design. I have found purpose in leveraging those strengths to help others turn creative interests and hobbies into profitable journeys. This was my path into being a creative business consultant.
I am a strong advocate for well-rounded lifestyles. I believe our minds are like crystals, multifaceted. We should not be limited to shine in only one area of our lives. My mission is to inspire others to become multifaceted and to find a creative outlet they can turn into a second career path, for a more fulfilling life.
My life is insanely busy. I work full time as a Program Manager, and I provide and consult on the creative end of things in my free time. I’ve been able to make it work, and find it very fulfilling. Take a peek into how…
I am soooo not a morning person and never have been. I’m pretty fortunate now days to be able to work from home, so I don’t have get up super early and sit in traffic like the old days! I get to wake up at 8:30, I let my dog out, look at my calendar for the day and plan out the rest of the day. I plan my day in hour chunks based on the meetings I have, and things I want to get done
I’m a program manager for a large telecom company so for 8 hours a day, my life is in the corporate world. It is a huge struggle to maintain a corporate job and be a business owner because I feel like I am always racing the clock. Being able to work from home saves me because I cut out about 2-3 hours a day in commuting, and I can multi task and get things done during my lunch break.
I typically skip breakfast (I hate breakfast foods and I’m a big fan of intermittent fasting) and I’ll eat an early lunch around 11:30 while I’m working. I try to eat pretty healthy so I’ll choose foods high in protein and try to mix in some greens.
I always eat while I’m working, and then I’ll take a break around lunchtime to do other things, clear my mind, etc. If I have yard work to do, I’ll use this time to do it, but most of the time I use this time to workout. I typically rotate what I do each day, and that looks something like this (but always changes):
Monday – workout legs
Tuesday – workout abs
Wednesday – run intervals
Thursday – workout arms and back
Friday – yard work
I’m done with my corporate job and ready to dive into work for my clients and growing my business. I’ll usually take a little break just to clear my head, something like checking social media, walking outside.
As a photographer and creative business coach, I am usually working on something for at least one client a day. Whether it’s a photoshoot or a consultation, I schedule these for after work.
Dinner is my favorite meal and I’ll usually eat a pretty big dinner, and usually pretty late at night. In terms of my diet, this is where most of my calories are (thanks intermittent fasting). It’s usually half and half if I’ll eat at home or go out to dinner. I think it’s good to get out of the house and spend time with people since I work from home so I actually eat out a bit more than most people. I don’t eat fast food, so I will try to get a quality meal at a great restaurant with great company! If I cook, my favorite things to cook are Asian.. So I cook a lot of Thai food, stir fries, and Japanese dishes.
I typically spend the last 2-3 hours of my day getting stuff done on my computer. I find that I am the most fired up at night, so this is when I’ll get the most work done. I’ll throw on a documentary or show on Netflix and get to work. This could be editing client photos, working on one of my e-guides, updating my website, creating blog posts, and usually is all of the above, lol.
I am definitely a night owl so being able to wake up at 8:30 every morning is a life saver. It allows me to work until 12:30 every night and still get 8 hours of sleep. I consider this a huge win and it is probably the #1 reason I haven’t put a priority on becoming a full time entrepreneur.. I honestly feel like I can do both!
I feel like in summary, I split up my weekdays into about half of the day on my corporate job, and the other half on my own business, with small breaks throughout the day to keep me sane and healthy. Right now, doing it all works for me but I also have been lucky to have a job without a commute, no kids, and not a ton of other distractions in my life.
I think that we are all different, and for me, sitting around watching TV after work sounds miserable because I wouldn’t be doing anything to better my situation or my future. If you’re finding yourself feeling like there is something you would like to work on in your free time, I’d love to talk with you on how to get a passion that you have off the ground! You can learn more about me and check out some of my e-guides including a free social media guide at www.LindseyO.com.
I’ve been working with Kathie from Bluchic for over a year now and to say it’s been a delight would be an extreme understatement.
Kathie and her husband Andrew run Bluchic full-time, which is a feminine WordPress theme shop for female entrepreneurs and bloggers and in addition to being a client, I’m also a customer because their themes are AMAZING. I use the Victoria theme and I have been so incredibly happy with it. They also recently released Canva Social Media Templates which are PERFECT for those who want well-designed social media graphics but aren’t ready to hire a graphic designer.
But Bluchic’s amazing products aren’t the only reason why I love them. Kathie is so incredible to work with and I feel honored that she chose to work with me to help her grow Bluchic. Sometimes I sit back and think of how many people I get to effect with my business and it’s humbling. To have the opportunity to work with so many smart, intelligent people (some of whom live half way across the world like Kathie does!) is something I’m grateful for every day.
Okay, enough sappy talk, let’s get onto the post!
I usually let my body rhythm to wake me up naturally because I don’t like the sound of an alarm clock. And, 8 am is the sweet spot!
Once I wake up, I grab my phone and check my email inbox first thing in the morning. It’s a habit of years, as I like to check out the number of sales (cha-ching!) and what are the pre-sales emails that are awaiting reply.
As I shower and get ready for the day, my 2 ½ year old wakes up and plays with his Lego. Soon after he gets frustrated and throws tantrum because he couldn’t piece together the Lego Super Heroes vehicle set (not the first time!). My husband wakes up and helps him, but the tantrum continues with lots of crying.
After my little one calms down, I get him to wear his playschool uniform. Thank God he wants to change, because sometimes he just wants to wear his Batman T-shirt instead of the uniform. Yeap, he’s so into super heroes now.
My husband starts the car while my little one wears his shoes. I usually help him because we’re often in a rush but have learn to take it slowly and let him learn how to wear his own shoes. And.. we’re ready to leave the house!
The playschool is around 10 minutes from the house. We started sending him to half day playschool a year ago. Then we changed to full day, including day care, 5 days a week starting this year so that my husband and I have enough hours to get some work done because apparently working during his naptime didn’t work for us. This arrangement works well for us now!
After dropping our son at the playschool, we go for breakfast at a hawker stall in the neighborhood. I’m starving so I have a beef noodle and iced tea, while my husband has his coffee. We like to use the breakfast time to chit chat over work, news or anything else.
We get home and ready to start working! I have a few pre-sales emails to reply and my husband tackles the support tickets. After that, each of us dives into our own to-do list. Aside from using Asana to plan for the launch, we typically use old-school way of paper and notebooks to write our tasks.
Morning is my most productive time so I usually do my design work around this hour. We’re working on a launch for new templates so we review the demo site, then my husband creates the video tutorials and I create the PDF guide.
We go back and forth on the demo site and tutorials a lot to ensure that we have covered what’s needed to make the templates work.
We take a few minute break here and there once we’re tired. He’ll make a cup of coffee while I sit on the couch scrolling through my Instagram feed. That’s pretty therapeutic to me.
Anyway, our workspace is our IKEA dining table near the window. It was supposed to be a temporary solution when we had a baby, but who knows! We’re loving the dining table spot and not moving into the office room anytime soon.Check out a Day in the Life for Kathie, co-owner of @bluchic! #ditl Click To Tweet
It’s lunch time! We used to meal-prep but got bored of it so we just wing it this week. We decide to go to the neighborhood mall for lunch.
Our favorite noodle house is so crowded and have a long queue, so we just go for another outlet to have Taiwanese meal set.
After lunch, we go for a grocery shopping trip because we’re going to cook for tonight. By we, I mean my husband, while I just help him from the side.
Back home and get back to work! Continue to iron out the details for the new templates and preparing for beta testers.
Take a little break for a tea time and have bread with Nutella. I’m not so productive during the afternoon time, so I just reply to emails and format this week’s blog post.
Wrap up work and prepare for dinner. Making sure the meal is ready when the little one is home and work is completed for the day.
Go to fetch the little one from playschool! Once he’s home, it’s no-work and no-laptop time for us. Basically little to no screen time for all of us. We removed the TV a few months ago once we knew that our son has a mild speech delay.
It was not easy at first but we got used to it and now everyone sits in the living room after dinner for Legos. It’s not always ideal and perfect, as there will be tantrum and me yelling at the little one.
We go up to the bedroom, take a shower and the little one continues to play Legos together with his Daddy.
Our little one is hungry again so it’s bread + Nutella time. I have one as well because well.. it’s Nutella! Then he goes back to the bedroom with me and we play together, while my husband has his own time and answers the support tickets (clear the queue before our bedtime).
Bedtime routine is a long one. But finally, our little one drinks his milk and I’m pat him to sleep. Sometimes after he falls asleep, I’ll get up to read emails or newsletters, but I think tonight I’ll stay in the bed and go to sleep early. I definitely need my 8 or 9 hours sleep otherwise I can’t function well the next day.
I’m Kathie of Bluchic, and together with my husband I create stunning, feminine WordPress themes for female entrepreneurs and bloggers since 2012. When I’m not designing new templates, I’m spending time with my son — probably munching down on sushi or even just spend hours playing Legos.
Fun story of how we started working together: She signed up for my email list and replied back to one of my emails with a super heartfelt email sharing how much she loved my content and a few questions she had about starting a business.
I replied back and offered to hop on the phone with her to give her a few tips (a perk of being on my email list, I offer free coaching calls, woo!)
We chatted and it was a super great call. Flash forward to a few months later when my business started blowing up and I was like “JESSIE HAAAALP ME” and the rest is history!
Proof that replying back to people’s email newsletters can grow your client list 😉
We even got to meet up in real life a few months ago when I was in Chicago. So fun!
So happy to share her day in the life. Hope you enjoy!
Hey, hey! So happy to be sharing my Day in the Life post with you. I’m a Wisconsin-native that fell in love with a boy on Instagram and moved to Chicago in January of this year. I work full-time as a (dog mom) community manager for a Chicago startup, run my own lifestyle blog AND just started my virtual assistant/business manager business a few months back. And fun fact – Brittney is a client of mine!
For this post, I chose a random day where I didn’t get to spend as much time working on my business as I would’ve liked, but that’s just how it goes sometimes! You’ll see that my life pretty much revolves around social media (I even talk in #hashtags sometimes) and I love it.
Alarms go off. BLAH. Worst part of the day, IMO. I’m notttt a morning person, but Ben (the boyfriend) has early personal training clients, Cora (the golden retriever pup) wants to go outside and I am on a workout program so I need to get in my workout this morning.
One fun fact about the day, though … it’s Ben’s 29th birthday! 🎉 So I get up, get ready, help with the pup and give him his birthday card (covered in donuts, of course).
Get to the train. Usually I’m already at the gym, but they’re doing work on my place again today (I haven’t had gas for over a week …) so I help Ben get all of Cora’s stuff packed up and walk back to his place before walking to the train. I listen to a new book on Audible on my walk/train ride.
Gym time! It’s pretty busy today, so I do my workout out of order (and quickly), but at least I get it in.
All done with working out and getting ready. Thankfully I didn’t get super sweaty today because I forgot a bra so … strappy sports bra it is!
I walk to Starbucks, get a coffee and sit down to get a *tiny* bit of work done. My new habit is to be out of the gym by 7:15 so I can get to SB and work for a solid 30-45 minutes before work, but today was a bit rushed. I check Asana and my Google Calendar quick for client work (I have some stuff due for Brittney this week!), make a quick update to my new website (which is ALMOST done!) and then schedule social posts for my San Diego Recommendations blog I published. And, let’s be honest, I also take some time to write a huge, mushy birthday post for the BF on Instagram.
Work time! I’m a community manager at a local start-up full-time, so I work 8-4:30 M-F for now. It’s a pretty cool gig, although we’re growing SO fast, so we’re all on top of each other. Thankfully we move to another building in August!
I spend the first 45-minutes of work eating, going through emails and digging into the community. Usually, the first hour of my day is managing our Facebook Group that is growing like crazy. Since it’s a user group, I have to look up every person to make sure they have an account. I also approve posts (we get a lot of spammers) and make sure nothing went crazy for the few hours I was asleep. We also have our Marketing Stand-up meeting every day at 8:45, so I get in on that. My colleagues on our general channel on Slack ask for a Cora update, so OBVIOUSLY, I give them what they want.
Being a Community Manager is interesting – it’s a lot of “hurry up and wait” and a lot of checking in on off hours so sometimes my days run a little slow. It’s a cool place to work and I love my colleagues – but my long-term goal is to work entirely for myself.
Realize I haven’t opened Hootsuite yet (whoops). TBH, I hatttte Hootsuite, but it’s what the company has right now until I convince them to use another product. I also spend some time getting a geo-filter added to Snapchat to be approved for our Boat Bash on Friday. I spend the next couple hours bouncing between Hootsuite, Slack and our FB group.
It’s storming like CRAZY outside and I’m a little worried about lunch (working out in the AM makes me so hungry). We get free lunch every day (#StartupPerks), but I’m not a fan of what we have today so I’m hoping this rain lets up in the next couple hours. I’m also tweeting back and forth with Freshbooks because one of my payments hasn’t transferred over. I swear, I’m ALWAYS ON SOCIAL. (P.S. Please be nice to brands on social – it’s just people like me behind the computer trying to help you!)
Meeting with a designer who created new social media images for Twitter and Facebook.Check out a Day in the Life of Community Manager and Virtual Assistant, @jessiedeschane! #ditl #dayinthelife Click To Tweet
Right after my meeting, I walked down the street (it stopped raining for a second thankfully!) and grabbed Roti Mediterranean Grill. Fun fact: the last time I was here, I was meeting Brittney in person. 🙂
Jump from #ChatSnap to #SproutSnap. Sprout Social is a local social media management company that I love and go to for all of my social media questions/needs. Today’s tweet chat was on how to brand your business on social. I also take a quick break to post an Instagram post for the company as well as one for my puppy’s Instagram (CAN’T HELP IT).
I’m yawning like a crazy person, so I search for another Diet Mountain Dew. I also take part in a small video shoot that’s happening in the kitchen for our party on Friday (slow-mo hair flip for me!)
New product update blog post is up! We’re currently not working on any type of schedule when it comes to blogs and product updates, so I have to go with the flow with these. I get one from the team and the afternoon is open for social anyway, so I get that out on all our channels.
Walk to Sprout Social for the #CMXCHI panel on the “ROI of Community.” My friend from a previous job works there, so she took me on a tour prior to the panel.
Learned lots of fun stuff, but got out of there a little later than I wanted and was STARVING. Hopped on the train back home, walked to Ben’s apartment while simultaneously ordering Thai food from my app (#multitasking) and helped him grab all of Cora’s stuff to bring BACK to my place. He has a roommate that doesn’t like using the AC, so we tend to stay at my place more often than not.
After scarfing down our Thai …
… we decide to order ice cream from Cone on Postmates because 1) it was Ben’s birthday and 2) he didn’t want to leave the couch. We paid $17 for this …
We shared the sundae, hung out with Cora and watched three episodes of Parks & Rec.
Most nights I work on my blog, my business or my clients’ work, but today was a bit off because of Ben’s birthday so I got it in in the morning before work. That’s the hassle, I guess, of having a side-hustle. Some nights I have hours to work on things and other nights I can’t focus on my work. If you love something, you will get it in when you can, but trust me … I can’t wait until the day I can be full-time in my own business! For the time being, we’ll make it work. 🙂
Jessie is a community manager by day and solopreneur by night, morning, weekend, lunch hour, etc. She works with her clients to be the organized and creative partner that they need for their businesses. From content creation to creative direction to social media management to brand and business planning/execution, Jessie is here to help you make your dreams a reality!
Welcome back to my beginner’s guide to PR series! If you’re just joining us around here, I’m doing a 3-part blog post series all on how small businesses can begin to use PR for their business. Today, I’m going to share how you can get featured on popular websites and podcasts.
Here’s what I’ve covered so far in the series:
Why should you want to get featured on popular websites and podcasts? Here are just a few reasons:
After reading this post, you’ll have a clear idea how you can start approaching popular websites and podcasts. Don’t forget to download the free podcast pitch template!
Before we get to pitching, we need to do a little exercise. And this exercise is the most important, so don’t skip it!
In the first post of the series, we briefly talked about coming up with topics you could pitch. If you didn’t already do that exercise, we’re going to do it now.
Whatever industry you’re in, whether you run an online shop selling knitting supplies or you’re an author that writes about golf, there are certain topics that you can easily write about or discuss on a podcast.
Need help figuring out exactly what topics you can talk about? Here are some questions to answer to help you gain clarity:
Now once you have your topics, write a brief paragraph on each. 4-6 sentences are plenty.
Now let’s get to the good stuff, finding those sites & podcasts that you can get featured on!
As they say, the riches are in the niches. This is especially important if you’re just starting out, as you will have a harder time getting onto major websites in the beginning.
Here are some tips on finding relevant sites for whatever business you’re in:
Here are additional tips on finding relevant podcasts:
Knowing the right person to contact can make or break getting a feature on a popular site or a podcast. Below are my tips for finding exactly the right person.
As you can see, he has an application for potential guests to fill out.
For this particular podcast, I would not try and email him because he clearly states this is how he would like potential guests to be submitted.
Other sites don’t list any application process, so for those, I find their email address (or at worst their contact page) and submit that way.
Preferably you find an email address, but some people don’t list their email addresses on their site.
Tips on finding the right person to pitch for a popular website:
This can vary greatly, as each website has its own process for selecting people to interview, people to write a feature article or people to mention within an article. Here are my general tips:
If you’re just starting your business (aka you have almost no content on your site and haven’t sold a thing), you probably aren’t going to get accepted onto high-profile podcasts & websites. The key to get featured on popular websites and podcasts is to start small and work your way up.
How can you tell if a podcast has a smaller following? Well, for one, you should have at least listened to a few episodes of the potential podcasts you’re pitching. Once listening you can have an idea of how large they are.
Another way of telling is how many reviews they have on iTunes. Podcasts with hundreds of reviews are probably pretty popular.
Times to not pitch:
Times to pitch:
THIS IS VERY IMPORTANT. Nobody wants to read a boring, irrelevant pitch email. And if you’re pitching major websites and podcasts, they especially don’t want to see a boring pitch email because they receive a ton of emails every day.
But! With that said, there are a few things you will want to include in every email, so you should using a pitch template to save time.
What are the elements of a great pitch?
I don’t follow up with every pitch I send for my clients.
But it’s the truth.
Not every pitch warrants a follow-up, but sometimes me following up is what gets my clients onto a podcast or a website, so it is important.
When to follow up:
When to not follow up:
Share the heck out of it
Would you believe that sometimes people get featured on popular websites and podcasts….and they don’t share it with their audience?
It’s true, I swear! My friend Jess has a podcast and she realized half of her guests did not share when they were on her podcast. Uh, what? That’s whack!
Getting featured and then not sharing it is like getting a box of chocolates to share and then you eat all of them yourself. No fun!
As they say, sharing is caring. Your audience wants to know of places you’re mentioned because, hello they love you!
The podcast or website you’ve been featured on also will appreciate you sharing it because it’s a two-way street.
Know that it sometimes takes time
When you first start pitching yourself, it can be super intimidating. You might have imposter syndrome feelings, such as:
“Who am I to pitch this huge website or podcast?”
“They’ll never pick me. Why would anyone want to feature me?”
“I don’t have any value to add.”
You need to stop these thoughts and get out of your own head. You must put yourself out there to get featured on a popular website or podcast.
Will you be turned down? Yes
Will you be turned down by everyone? Most likely no, unless you’re being unrealistic with who you first pitch.
It’s unlikely that you’ll get all of the features you pitch, but that’s part of the process.
You definitely won’t get a feature without trying, so what’s the harm?
Here are a few more tips to keep in mind:
I think this is my longest post yet! There’s nothing I could leave out though. It’s all important!
You should now feel confident in pitching popular websites and podcasts and that you’re prepared to start putting yourself out there.
Don’t forget to check out my other two posts in the series and grab your free pitch template!
As soon as I started following Brittany Berger, I knew we’d be besties. We’re practically the same person, given the name, our obsession with musicals, our even more intense obsession with Missy Elliot (she’s the queeeeen), and the fact that we both loooove dancing (when I visited New York City I’m SO hitting up Broadway Bodies with her!)
So naturally, I asked her to share what a day in her life is like for the series!
Brittany recently left her full-time job to focus on her health and her business (she goes more into detail below) and I am so freaking proud of her! I’m a firm believer that health is the most important aspect of your life (Did I mention I’m a certified health coach? A different story for a different time) and I’m so happy she’s taking the time to focus on getting better (though can Brittany get any MORE boss than she already is?!)
Enjoy the post and be sure to give her some love on Instagram!
Hey everyone! I’m so excited to share my day with you! This is actually a pretty interesting day in the life…it’s one of my last as a side hustler!
Yup, in 2 weeks, I’ll be self-employed full-time. I’ve been running my blog and personal brand as a side hustle for around 7 years now, added freelance content marketing into the mix in 2015, and started selling info products and courses last year. All on a few hours each night while running content strategy for a marketing software company.
I also fully consider my chronic illness a full-time job. Hopefully not forever, but at least for right now while it’s in a flare-up. Looking at it this way has helped me prioritize my health and self-care over work, which I know a ton of other biz owners struggle with!
So yes, there’s a lot going on right now, even though I’m about to drastically simplify things!
I don’t wanna talk about it. “It” meaning anything. Y’all can have your miracle mornings, I’m fine laying here for soooo much longer.
Since I’ve trained myself to sleep through my first alarm (I don’t even turn it off and go back to sleep, I turn it off IN MY SLEEP), I have to set a “primer” for this one. This is the one I’m supposed to take seriously.
But still, since I’m working from home today and don’t need to worry about a commute, I snuggle back under the covers and read a romance novel for half an hour or so. Then I’ll go start being a “real human.” It’s weirdly cold for summer in NYC today, and I yell “haha!” at my boyfriend as he preps to leave, since I’m nice like that.
Today I’m working from home for my day job, a PR & marketing software company. I get to create content about marketing, social media, and PR non-stop and have gotten to partner with some marketers I seriously hero worship. Not gonna lie, it can be pretty sweet.
The company is based in France, and I’m the only member of the marketing team here in the US – the rest of our New York office is sales and support.
Since I’m basically a remote employee (within my team) even when I’m in the office, I get to work from home most of the week. This makes it a lot easier to manage pain and symptoms and puts me much closer to my doctors’ offices, plus I’m so much more productive at home than in our hectic coworking space.
I log onto Slack around 8:30 and start playing “catch up” to the rest of my team, which is six hours ahead of me. There are over 20 new messages. And remember that Slack messages have threads and comments now. This usually takes awhile, especially if (God forbid) one of those messages requires me to go do something now.
This is gonna take some Happy Endings on Hulu in the background – let’s go with the episode where Max literally decides to live like a bear. (If you haven’t watched this show, for shameeeee! You’re the reason it got cancelled too soon.)
At 9:45 every day, the marketing team has a daily stand up meeting (for our agile marketing sprints) to go over what we’re working on that day to move us towards our goals for the week and month. Since we each go “around the table” and talk for a minute or two, I’m on mute most of the time. That means I’m also munching on a piece of toast or a bagel with peanut butter with the crust cut off. (A recurring theme you’ll see here is that I’m kind of an adult toddler.)
Since it’s the end of the month, the content team stays on the phone after our standup to plan our campaigns and editorial calendar for the next month. Honestly, this time I’m just kinda awkwardly sitting here since I won’t BE here next month.
But normally, this is my favorite meeting of the month. Omg, it’s so fun. Each of us content peeps has our own sprints, and here’s where we both figure out how they all come together and get into the nitty-gritty of each piece of content.
The best part is going through detailed outlines for every ebook, blog post, webinar, and cheat sheet for the whole month bullet by bullet and talking them out. The order and message of each usually completely changes. We exit Skype so clear on what each piece will be that it’s almost eliminated the need for a big editing stage in our content creation workflow.
(I’m gonna miss these so much that I’m even trying to figure out a way to offer this as a service…somehow. )
Welp, 11 am and it’s time to start working! That’s definitely one downside to the rest of my team being in Europe – I spend the whole morning on calls and just catching up with what they’ve done today, but it’s really the only time we can do it.
But sometime before I woke up this morning, a blog post from a guest contributor went live, so it’s time to promote that on social media, send influencer outreach, and go through the rest of our content promotion process.
Not kidding. Several times a day, most days, I drop everything and dance for one song. Even if I’m in the office, I go into the bathroom where there’s always a great radio station on, and just dance in a stall. This is partially why I’m considered a ridiculous human.
Today’s soundtrack: The Schuyler Sisters from Hamilton (Werk!), so this is gonna be me all afternoon walking around Manhattan.
Earlier this year I started a Facebook group and made it a priority to connect with all of the members as much as possible. Anyone in the group can book me for a Skype date, and I also send the link out to other people I want to connect with.
For the past few months I’ve tried to have at least one date per week. It’s also a great way to “remind” myself to take a “lunch” break when working from home.
Today I’m talking with someone I met in the Facebook group for a course I’m working on right now. She’s the kind of person that would be perfect for new service packages I’m working on, so we’re hopping on a call for me to learn more about her struggz.Check out what a day in the life looks like for content marketer @thatbberg! #dayinthelife #ditl Click To Tweet
I estimate I’ve entered this freaking lottery at least 500 times in the past year. I have BOTH a calendar appointment AND a to-do list task to remind myself every day. It’s excessive. I still haven’t seen Hamilton.
I forgot to take a screenshot but luckily, I have LOTS of pictures of me entering and losing the Hamilton lottery.
Okay, I’ve written nothing today and have an entire freaking ebook to write before I leave the company. And I scheduled this, so I have no one but myself to blame. Let’s do this.
Wednesdays are bloodwork days! I grab some froyo to eat on the way to the doctor’s. Just a quick 15-minute appointment to monitor my health and update my main doctor on how things have been the past week.
Welp, that appointment took way longer than it should have. Normally, right now I’d be freaking out about how much this threw a wrench in my day and how behind I’ll now be. And I kind of am doing that, but I’m also reminding myself that for next week’s appointment, I’ll be in full control of my schedule and stuff like this is why I’m taking the leap.
Now that I’m home and actually have a long period of uninterrupted time, I can get a good chunk of this ebook knocked out. I managed to write two new chapters and put together most of another based on re-purposing parts of a few different old blog posts.
Yay, I got enough done to go to dance class without feeling guilty! Since I can’t take subways with my illness, I need to grab a cab early enough to deal with midtown traffic.
Time for my favorite part of any day: Broadway Bodies! I found this studio (“came home” ) about a year and a half ago when I read about these people holding an “emergency Beyonce class” just days after she did Formation at the Super Bowl to learn her ACTUAL choreography from the show.
Yeah, I’ve found where I belong.
I had to take 4 months off from classes when I was sicker this year, and just got back into it earlier this month, so I’m going as frequently as possible right now!
Honestly, I’ve never found the peace other people seem to with things like yoga or running. Me? I find peace through booty pops.
Here’s me living my best video girl life in the Insta-show from this week’s class.
So when I get home I eat a small meal (grilled cheese, thank you very much) and shower as quickly as possible and then try to spend some time with my boyfriend before he goes to bed (much, much earlier than me).
We do a TV in bed night and get through another 2 episodes of the new Orange is the New Black season. He’s a big dramatic TV person and I usually go straight to whatever will make me laugh hardest, but the whole “dramedy” craze has made it easier to find shows we both like.
So yeah, I normally don’t start work on my side hustle until it’s almost midnight. I really like having a break between the two jobs and am a natural night owl, so it’s what works best for me. I’m aware most people would find this crazy and/or unhealthy. It’s probably both.
I start off emailing a few clients I used to write for regularly when I was healthier, to see if they still need content now that I’ll have the time again.
Then I work on an opt-in quiz and blog about business tools to promote a paid workshop I have coming up soon on the topic.
Finally ready for bed! Actually I’m not, I’m so freaking hyper right now, but I’m gonna force myself to go to bed anyway. I’ve very seriously contemplated going fully nocturnal when I go full-time lol.
I usually spend the last half hour of the day on something around professional development – reading a business book, going through a course, or watching YouTube videos or something.
Mindset is something I’m really working on right now, and Denise Duffield-Thomas’s Lucky Bitch Manifesting Course has been amazing for me. Going through it is hugely responsible for me deciding to shift my priorities, leave my day job, and commit to getting my disease into remission before the end of the summer.
Now I fall asleep to Parks and Rec. Then I wake up and do this whole shebang again – but only a few more times!
About Brittany Berger
Brittany Berger is a unicorn content marketer who helps B2B startups and entrepreneurs find their brand personality and use it to create content with color. She also runs her own blog and community for female entrepreneurs who want to become crazy productive and make room for more balance in their biz. She’s yet to meet a fuzzy blanket she didn’t want to become best friends with.