Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my friend Brittany Berger from Work Brighter!

Brittany Berger is the founder of WorkBrighter.co, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.

Before we hop into today’s episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive. 

This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we’ll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following:

• Custom PR plan for your business
• 3 ‘hit send in seconds’ pitches: (can be tv, podcast, and/or publication pitches)
• 25-35 key media targets with contact information
• Custom pitch templates
• 7 day “ask us anything” access to our team via email and/or Voxer

Head to brittneyllynn.com/services to learn more about this service and apply!

Alright let’s get into today’s interview!

Brittany Berger on why working less is best and our society’s obsession with being “useful”

Show notes

In today’s episode, you’ll find out:

• Our society’s obsession with being useful and how dangerous that can be
• The dangers of batching tasks
• When it’s great to multi-task
• Why working less is actually the best thing you can usually do for your business
• How to incorporating pop culture and things you love into your marketing
• The difference between working brighter instead of working smarter
• What it means to take care of yourself when no one’s watching 

Resources mentioned during the episode

• Apply for our PR Intensive
• Brittany Berger’s website
• Work Brighter
• Follow Brittany on Twitter
• Follow Brittany on Instagram
• Follow Work Brighter on Instagram
• Listen to Brit Kolo’s episode on the Human Connection podcast
• Marketing Personalities
• Work Brighter newsletter sign up

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Thanks so much for tuning in. See ya next week!