Guest bio: Melissa McKenzie is the solopreneur behind her branding business, Triple M Studios. She has helped dozens of women strategically brand their business so that they can start working with their dream clients. Melissa enjoys spending time with her husband and one-year-old twins, outdoor activities, and binge watching Netflix or HGTV.
Branding is a word that people in the entrepreneur and business world hear all the time. They are pushed to brand their business well. But what does the word branding even mean? What does it even entail? And why do people claim it to be so important to your business?
Branding is one of the most important pieces to your business because it helps explain clearly to people who you are & what you do as a business. It is much more than a logo. Branding has the power to set your business apart and to make it stand out from the crowd & your competition. Branding is the experience that resonates with your customers. It is your business elevator speech. It can set you up for success or can set you up to fail.
Logos are an important piece to your brand, but just having a beautiful logo will not resonate with people & make your brand one that is memorable. What many people do not know is that your voice & mission are just as important to your brand as you logo is. Every detail comes together to make your brand unique. Everything from your color scheme, your logo, your images you use, your personality in your content, your social media posts, your website, etc.
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Once you have that beautiful brand, you need people to see it. You need people to experience it and you need it to target potential and promising customers. Your brand can advertise for your business, bring awareness of your business, and it can work intentionally by capturing your target audience. So how can you get in front of people? And how can you use your brand intentionally? One way you can do this is through social media.
To have a pretty brand is one thing but having a successful one is another. Luckily for you, social media is a free tool that can work wonders for your business. Social media platforms allow you to show up in front of the billions of people who are active on the platform. Social media allows you to get in front of your target audience. It allows your business to be seen and heard whenever you want.
As long as you use strategy, it allows you to advertise, to connect, to invest, and to be a part of people’s lives. It is a big part of that experience you need to perfect for your customers and clients. This is why social media is so important.
Even though social media platforms are a great, wonderful, and free tool for any person or business, there is a slight learning curve to using it successfully. Successful means attracting the right kind of tribe & customers.
People who will give you the conversions you need to run a profitable business. 1,000 likes from people who do not want to buy your product or services is like getting 0 likes. Because there are billions of active users on all these social media platforms, we can all agree how important it is to be intentional about being heard and being seen by the right kind of people.
The people you want to work with or the people who would be interested in your products/services. Those are the ones you want those likes from. You need to stick out above the noise on the social media platforms you choose to use. You need to stick out as an authority in your industry, and provide an experience that is irresistible. An experience that makes your following crave your products and make them into a must-haves in their heads.
There are many strategies that you can use to bring success to your business. Many strategies to target your audience on social media, gain a tribe, and bring brand awareness to your biz.
If you want a great brand experience that creates a craving for your products, then an essential strategy is to pull your branding into your social media posts. Not just into the visuals and your images, but also into your content, interactions with people, and the vibe you put out.
Social media acts as the platform that you can advertise and interact with your targeted audience. It acts as your billboard for your business. Although, it is so much cheaper and better because you can constantly be putting up fresh content to attract people. You can constantly change your strategy.
Branding works with social media by building a consistent feed that fits well into what your business does and what it is about. Branding your social media feeds brings brand awareness. It creates a cohesiveness that sets an expectation for your followers. They become aware of what you do and have to offer them. Being cohesive and consistent on social media helps to spread the word of your business.
So what are some things you can do to pull your branding and social media together? Here are different tips to help assure you that your social media feeds stay consistent with your brand.
Be Consistent With Your Voice
The voice of your business is a huge part of your brand. Pull that personality into the content you write in your posts. It has the power to attract the right kind of customers and clients. Stay true to your business and what you stand for. Be you and be unique.
Be Consistent With Your Images
Having consistent visuals are very important when branding for your business. Make sure all your images can be connected to each other through some similarity. That similarity might be the subject, the background, the objects that are photographed, how the objects are placed, colors in the photographs, etc.
Oh, and make sure the images you post go along with your business. If you are always on your business account posting cute animal pictures, your business should probably have something to do with animals. If not, save that for your personal account. You are trying to raise brand awareness about your BUSINESS, not your personal interests. 🙂
Be Consistent With Colors & Fonts
Make sure that the colors you choose to use in your images and visuals stay consistent. Make sure they are the same colors in your brand palette. Brand pallets are made up of 4-8 colors that all go along well and play nicely with your logo and imagery. The fonts you use (perhaps on your Instagram quotes) should also stay consistent with each other too. Use no more than 2-3 fonts and make sure they pair well together.
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Social media and branding used intentionally together can be a very useful tool for attracting the right audience and making you more conversions than ever.
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