How To Convert Facebook Followers To Customers | Facebook followers are great and all, but your ultimate goal should be to convert some of those followers to real live customers! This blog post highlights how to convert Facebook followers to customers.

So you have all of these fans but how do you convert Facebook followers to customers? It can be a tricky task, because you don’t want to promote your products allthetime otherwise your fans will grow tired of you and stop following.

There is a balance, though, that can help you leverage these Facebook followers to become actual customers of your business.

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How To Convert Facebook Followers To Customers

Share exclusive coupons/discounts

Sharing exclusive discounts to only your Facebook followers will give a reason for people to follow your Facebook page in the first place.

As you probably already know, Facebook has become a pay to play platform. Though there are certainly ways to increase your engagement without spending a load of cash, it is getting harder to compete with everything else in the newsfeed.

Giving a specific discount code or a special link to send people to will incentivize people to like your Facebook page, because they will want to feel included in this special group (and will obviously like the discount!).

Share an inside look into your business

Giving a behind-the-scenes look at your business, whatever it may be, is one of the most authentic ways to convert a follower to a purchaser.

Why does this work?

Because it makes you more relatable.

Yes, you are obviously running a business and hope to gain as many customers as you can handle, but there is a person behind the business that needs to be shown to your audience.

Giving a real life look at your business (aka not the perfectly curated images you see everywhere) will remind your followers that they are supporting a person’s livelihood, not some nameless corporation that has no identity.

Share testimonials from previous customers

I imagine most people are like me in the fact that they like to get word of mouth referrals for pretty much everything before they purchase. It’s this reason alone why Yelp is so popular and why affiliate marketing is making such an impact now.

You want someone else’s opinion before you use a new product/service. Why not be up front with potential customers on Facebook, and share testimonials from your previous customers?

A key to getting these to be seen in the newsfeed is by either creating an image of the testimonial, or better yet, a video of the previous customer explaining why they enjoyed your product or service.

Learn how to turn those #Facebook followers into actual paying customers from @BrittneyLLynn! Click To Tweet

Send them to your email list

Did you know that some reports have shown on average, people are using email for 6 hours a day? And people say email is dead!

Someone’s email inbox is a sacred place where only certain individuals are invited to come and you want to be one of those individuals.

Think about your own email. You don’t just give out your email address to anyone and everyone, right? You only sign up on email lists where you actually want to hear from the company.

Getting Facebook fans to sign up for your email list isn’t as easy as saying “hey, sign up for my email list!”

You need to give them a reason why they should sign up. What’s in it for them? What’s your unique brand proposition? What are you bringing to the table that no one else is?

Remember, your email content needs to be unique to just your email followers, so don’t always repeat the same content you share on Facebook.

Facebook ads to just your followers

There are many ways to use Facebook ads, but if you’re on a tight budget, advertising to just your Facebook followers can be a great way to create targeted ads for people you know have an interest in your business.

A bonus of just advertising to your Facebook fans is that you almost always pay less than you would paying for a cold audience (those who don’t already like your page).

Have a variety of posts (don’t push your products all the time!)

As a business of course your goal is to get your audience to buy either the product you are selling or the service that you provide.

But that doesn’t mean you need to sell in every post.

People don’t want to be sold to all of the time, so you need a good mix of entertaining/helpful posts and converting/selling posts.

It’s along the same theory of Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook.  Give, give, give information away for free, then sell to them.

Remarketing for Facebook

Along with doing targeted Facebook ads for just your followers, you can take it up another level by targeting people that have been to your website.

Most people have landed on your website for a specific reason.

They either were referred by a friend, searched online, or were marketed to in some way to land on your website.

In any of those situations, they landed on your site because they were looking for something that you have. And maybe for whatever reason, they didn’t end up buying from you at that time.

Remarketing through Facebook ads will get your business back in their minds while they are scrolling on Facebook. Most people don’t have a negative reaction to these remarketing ads, so don’t worry about being too intrusive.

Question: How do you convert Facebook fans to purchasers? 

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