2016 is right around the corner (can you believe it?!) and it’s time to make goals for your business for the upcoming year.
Many people shy away from making “goals” or “resolutions” because it’s too much pressure, but I think having goals for your business are essential to succeeding.
Having goals gives a path for making your business better than ever, and also gives a reason for why you do the things you do for your business.
This doesn’t mean that you can’t change your goals throughout the year, but more so gives a starting point for where you would like to go.
In addition to setting general business goals, your social media platforms should have their own goals too.
Below are example goals you can set for your social media platforms for 2016. It isn’t necessary to do every goal, but start with one and see where it takes you!
2016 Goals For Your Social Platforms
Create better images
Sharing quality images on your social platforms is essential these days. Just think of the articles that catch your eye while you are scrolling through your personal accounts. I bet dollars to donuts that ones with beautifully crafted images catch your eye more often than not.
People can also process an image in their brain much more quickly than they can read lines of straight text.
You can create images with a number of different programs. If you don’t have Photoshop, I suggest using free sites like PicMonkey and Canva (I use Canva for my blog post images).
Tips on creating better images
- Don’t use too many fonts. Select two main fonts that you will use for the text on your image. Also, make sure these fonts contrast. This helps balance the two fonts.
- Be consistent across platforms. Use the same layout, colors, and fonts when creating images for Facebook, Twitter, Pinterest, etc. This will help viewers be able to recognize your brand for the long haul.
- Make sure to use the right size for each of the social platforms. The size of image that works best on Twitter is not the same size as Facebook. This is a good resource to use when creating your images.
Focus on your weakest platform
You know you have one. You might not want to admit it, but I’m sure there’s one that you either haven’t gotten the hang of or you don’t see results yet.
During this next year, select a platform to focus on and improve (but don’t forget to maintain your other profiles!). Why is it important to be visible across different platforms, you may be asking.
Have you heard of the “be everywhere” tactic? Essentially, “being everywhere” means exactly what it says. Ha!
But in all serious, being everywhere is important because not all of your audience hangs out on one platform. You can reach so many more people if you are active on multiple networks.
This doesn’t mean you literally have to be everywhere because that can become overwhelming and time-consuming. Strategically select networks where your audience hangs out and spends time, so you’re getting the most out of your time.
Tips on focusing on your weakest platform
- Dedicate time each week to reading articles about the platform and implement the suggestions noted.
- Examine profiles you admire that are having success on your weakest network. What are they doing that you could implement for your brand? How are they using the platform? If you’re comfortable, I’d say even reach out to the companies/individuals you admire. They may give you advice!
- If you try something new out on the platform and it doesn’t work, try something else! Not every piece of advice out there will work for your brand, so it will take some trial and error before you find your groove.
Create an editorial calendar
If you’re looking to take your business to the next level, you will need to implement an editorial calendar for your social media posts.
Creating an editorial calendar for your social media posts will keep your brand consistent as well as intentional. It also helps keep you accountable to what you said you were going to do!
Tips on creating an editorial calendar
- Plan one month at a time. One month is short enough to where you can plan ahead, but not so long to where you lose sight of your intention.
- Consider having a theme. A theme example for say, a healthy living blogger could be sharing your best healthy recipes on your social media networks during the month of January. January is a time when people are in the mindset of eating healthier, so capitalize on that by sharing your favorite healthy recipes for an entire month.
- There are many automated programs out there that will help facilitate an editorial calendar. Check out Buffer, CoSchedule, Hootsuite, or even Google Calendar.
Use what you have
Being a small business, it can be difficult to keep up with all of the tasks you have to do in order grow your business. You probably already have a log of published blog posts that have super-duper-so-incredibly-awesome content, but you aren’t driving any traffic to these posts.
Don’t let another minute go by without spending some time figuring out ways to drive traffic to your older posts. You put in the work, you should continuously reap the rewards!
Tips on using what you have
- Edgar is a great way to re-purpose older, but still relevant, content on your blog via social media posts.
- More and more people are using Pinterest as their search engine of choice. Schedule your pins of blog posts of yore using programs such as Traffic Wonker, Ahalogy, Viralwoot, or ViralTag.
- Wanting to start a YouTube channel, but aren’t sure what to talk about? Re-purpose your old blog posts! Having the video as a visual can re-purpose your content in a different way, while reaching other viewers you wouldn’t have necessarily reached in the first place.
I’d love to hear if you any of you implement these goals for your social media platforms! I’m also here to help keep you accountable too 🙂
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